Showbiz
TikTok, AU Commission Partner for Digital Safety Campaign
By Adedapo Adesanya
TikTok and the African Union Commission (AUC) are teaming up to launch the Africa-wide #SaferTogether Campaign, aimed at educating and engaging youngsters, parents, teachers, and community leaders on digital safety through in-app and on-ground activities.
The partnership will be carried out by a short-form video app and the African Union Commission’s Women, Gender, and Youth Directorate (WGYD) and is aimed at bolstering online safety awareness among the youth as well as parents, teachers and guardians in Africa.
This innovative collaboration emerges at a critical moment, addressing the urgent need for digital safety amidst the unique challenges faced by the continent. Recall that TikTok is facing increased scrutiny, particularly in the United States.
Africa stands at a digital crossroads, with the rapid proliferation of social media platforms juxtaposed against rising concerns for the safety of its youngest citizens. The recent wave of regulatory scrutiny and the shadow of potential bans underscore the importance of proactive measures to ensure a safe online environment.
This flagship, multi-year initiative, launched at the TikTok Safer Internet Summit in Accra, Ghana on March 14 underscores both TikTok and the AUC’s commitment to digital literacy and safety, they jointly said in a press release.
“TikTok prioritises a safe environment, enhancing security measures and partnering with the AUC to promote children’s safety and empowerment in the digital space, advancing Africa’s digitalisation for youth welfare. By coming together for safer internet conversations, TikTok and the AUC are committed to providing valuable educational materials and guidelines aimed at crafting a positive and secure online journey for everyone involved,” it said.
It will work by combining in-app and on-ground efforts to educate and empower communities on digital safety, aligning closely with the AUC’s focus on children’s safety in the digital space and the Digital Transformation Strategy for Africa.
It will also include a comprehensive in-app campaign featuring educational videos on internet safety, supported by hashtag challenges and content creator safety endorsements.
TikTok and the AUC will distribute Digital Safety Toolkits to aid teachers and guardians in addressing crucial digital safety issues. These resources will be accessible on TikTok through a dedicated microsite, serving as an interactive guide for promoting safer online practices.
Speaking on this, Mr Fortune Mgwili-Sibanda, Government Relations & Public Policy Director, TikTok, Sub-Saharan Africa, highlighted this collaboration’s strategic nature: “Our #SaferTogether partnership with the African Union Commission’s Women, Gender and Youth Directorate reinforces TikTok’s deep commitment to the diverse tapestry of markets across Africa. Through initiatives like our educational workshops, and the development of comprehensive safety toolkits, we are committed to nurturing a digitally safe environment for all.”
Echoing this sentiment, Ms Prudence Nonkululeko Ngwenya, Director of the Women, Gender, and Youth Directorate African Union, lauded the partnership as a vital step towards empowering Africa’s youth and safeguarding their digital futures. “The #SaferTogether campaign launch with TikTok is in line with the African Union’s ongoing efforts to promote and advocate for not only safe online experiences for young people in Africa but also their mental well-being through the 1 Million Next Level Initiative. While access to the internet can help children and young people stay connected, improve their digital literacy, and diversify their livelihoods, they must be provided with a safe environment to reap the benefits of digital platforms.”
Through the fusion of technology and education, TikTok and AUC say the partnership will equip young individuals with the tools and confidence needed to navigate the complexities of the digital realm with wisdom and safety.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
Showbiz
MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire
The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet.
In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.
With a place back in the MasterChef kitchen — and a chance to compete for the life-changing ₦73 million prize — on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.
Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.
In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.
True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive ₦2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.
The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.
However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.
Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.
Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”
Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the ₦2 million prize.
In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with ₦2 million and renewed confidence in the MasterChef Nigeria kitchen.
Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Showbiz
Netflix Spends $135bn on Films, TV Shows in 10 Years
By Adedapo Adesanya
Data from Netflix reveals that more than $325 billion was contributed to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries, including Nigeria.
A decade ago, Netflix expanded into almost every country in the world in a single day, and since then, it has been “a champion of local stories”, spotlighting them on a global stage.
Netflix signalled its Nigeria ambitions with the acquisition of Lionheart, a film produced in 2018 by industry veteran, Genevieve Nnaji, as its first original film in the country.
The streamer has since commissioned and co-produced multiple original series and films in the years since.
However, in late 2024, it was reported that Netflix was exiting the Nigerian market; it denied the reports, but has since cut back on original productions.
Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.
Netflix says the data underscores its continued commitment to supporting creative communities everywhere.
In Nigeria, some Netflix-affiliated films have amassed hit followings and series, such as Gingerrr, King of Boys, The Black Book, Anikulapo, Sugar Rush, Hijack ’93, among others.
Speaking on the development, Mr Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”
This data is revealed as Netflix launches The Netflix Effect, designed to bring together stories from around the world that explore the economic and cultural impact Netflix has had on the entertainment industry.
“Over the last decade, Netflix shows and movies have consistently shaped what people read, buy, listen to, eat, wear and play. We’ve pushed old songs back up the musical charts, helped niche sports go mainstream, and boosted sales of everything from chess sets to Halloween costumes, to home storage.” Mr Sarandos added.
“Now we have a responsibility to keep that flywheel going. That’s why, while other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey, and growing the entertainment industry through training programmes that have reached over 90,000 people across more than 75 countries.”
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