Brands/Products
NBC Affirms Commitment to Product Quality, Integrity
The Nigerian Bottling Company Limited (NBC) has reiterated its commitment to product quality and integrity, pledging that this would remain the gold standard of its operations.
This assurance was given by the Country General Manager of NBC, Mr Matthieu Seguin, during the company’s 2020 Stakeholders Forum held on Tuesday and themed Product Quality and Integrity: Challenges and Opportunities.
The function, which held virtually, also featured key contributions from the Vice President, Quality, Safety and Environment, The Coca-Cola Company, Zoltan Syposs; Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC), Professor Moji Adeyeye, and Chief Executive Officer, Federal Competition and Consumer Protection Commission (FCCPC), Babatunde Irukera.
Mr Seguin explained that quality remains the hallmark of the operations of the Coke System, saying, “At NBC, we understand that only products and services valued and accepted by our customers and consumers will deliver help our business grow.”
“We are committed to driving our business forward by continually improving quality control across the organisation, working together with Coca-Cola Nigeria, local authorities, partners, suppliers, customers and consumers,” he further said.
Mr Seguin disclosed that a survey NBC conducted earlier in the year showed that product quality and integrity ranked highest among the demands of its stakeholders, hence its decision to continue prioritising it.
“Our commitment to quality and integrity is from production to delivery. Everyone at NBC works hard to procure the finest ingredient, equipment and services from some of the industry’s most respected suppliers. We also complement this with our state of the art local production and distribution system,” Mr Seguin said.
He added that the NBC achieves the highest product quality and integrity through compliance with local and international standards, certification of its systems, auditing and regular feedback from customers.
“We keep the line of communication open to our consumers for regular feedback which we get a lot, and this also guarantees the prompt resolution of complaints they may have. As the world evolves and consumers’ preferences change, we believe in continuous improvement of our system.”
Speaking in the same vein as Mr Seguin, Syposs said that the Coca-Cola System comprising Coca-Cola and NBC is vigilant about product quality and integrity because research has shown that about 200 different types of diseases are spread through contaminated food and beverages, with about 420,000 deaths recorded annually from contaminated food, 125,000 of them among children under the age of five.
Syposs further noted that The Coca-Cola System was building a total beverage company and that it would continue to maintain the highest product quality to further earn consumers’ trust.
In his presentation, the CEO of FCCPC, Mr Babatunde Irukera, stressed the importance of product quality and integrity, noting that it helps in sustaining brand loyalty.
He explained that the most basic obligations of manufacturers to consumers is to provide clarity of information, legitimacy of both direct and indirect claims, consistency of product delivery and consumer satisfaction derived from product usage.
Also speaking at the event, Professor Adeyeye who was represented by the Director, Food Safety and Nutrition, NAFDAC, Mr Sherif Olagunju said it is important for businesses to look for ways of gaining and sustaining brand loyalty by increasingly building quality into their products and consequentially building customer trust.
Furthermore, the NAFDAC boss said, “to survive in severe competition brand loyalty is a powerful tool and there can be no loyalty without product quality and consumer satisfaction”.
They both commended NBC for its conscious self-regulation and internal audit, noting that this explains why consumers trust the company’s products.
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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