New Intelligence Infrastructure Opens Public Institution Reputation Audits Across Africa

By Modupe Gbadeyanka

A continental independent reputation intelligence and audit infrastructure, Africa Reputation Pulse (ARP), has been launched by P+ Measurement Services.

It was designed to give African institutions access to evidence-led intelligence on how the continent is seen, trusted, represented, and positioned across media, public narratives, and generative Artificial Intelligence (AI) environments.

ARP provides open access reputation intelligence for public institutions, with dossiers continuously added across the continent. The platform launches with eight dossiers spanning public institutions, faith-based institutions, and Africa’s ride-hailing sector, with additional institutional audits published continuously.

The central proposition is simple: public institution reputation matters. Institutions that understand how they are perceived can identify reputation risks, benchmark themselves against peers, improve stakeholder trust and build the credibility required to compete more effectively, not only within Africa, but globally.

ARP also addresses one of the most important challenges facing AI-powered research: hallucination. AI can generate information that sounds authoritative without sufficient evidence. ARP therefore uses AI to assist with query processing and retrieval, while evidence, citations, historical records and analytical outputs are subject to human review and evidence controls. Where evidence does not exist, ARP’s position is to say so, rather than manufacture an answer.

The platform’s research and measurement approach draws on relevant AMEC resources, including Barcelona Principles 4.0, the Integrated Evaluation Framework and AMEC GEO resources. This is an attribution to and use of relevant professional resources.

Public institutions can request full reputation dossiers free of charge, while the platform will continue publishing new intelligence as research progresses. Corporate and financial sector research is paid, helping to subsidise the continued availability of public sector intelligence at no cost. Donations to research are also welcomed to expand continuous continental auditing and evidence generation.

Commenting on the infrastructure, the Lead Analyst at ARP, Mr Philip Odiakose, said, “Africa cannot compete globally while its institutions remain unable to see, measure and understand their own reputation.

“ARP is designed to make that intelligence accessible, evidence-led and continuously available. This is a first step towards building a stronger reputation intelligence culture across Africa.”

Also commenting, the Strategic Advisor at ARP, Ms Mildred Kaunda, said, “Reputation intelligence must be treated as institutional infrastructure, not an occasional communications exercise. Africa needs institutions capable of understanding how trust is built, challenged and sustained. ARP creates a shared evidence base for that conversation.”