Aduragbemi Omiyale
By Aduragbemi Omiyale
Consumers of Heineken, Goldberg, Gulder, Life Continental, Star and other brands of Nigerian Breweries Plc may have to part away with more money from their pockets to enjoy these lager beers from Monday, February 19, 2024.
This is because the brewer has informed its distributors and consumers that the prices of its products would increase from that day.
The company explained that it had taken this tough decision at this trying period in the lives of Nigerians because of the “continued rising input cost and the need to mitigate the impact” if it must remain in business.
Foreign exchange (FX) crisis and rising inflation have put many Nigerians and businesses under pressure, and there seems to be no end in sight anytime soon.
In a notice to its consumers this week, Nigerian Breweries said it may not sell all orders placed before next Monday at the current prices.
“Please accept our best compliments! This is to inform you that we are constrained to review the prices of some of our SKUs with effect from Monday 19th February, 2024.
“This review has become necessary because of continued rising input costs and the need to mitigate the impact.
“In appreciation of our great partnership and your commitment, we will deliver at current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday 19th February, 2024.
“The exact quantity of orders that will be allowed will be communicated to you by your Regional Business Manager (RBM). Any order in excess of this quantity will be re-invoiced at the new price on the 19th of February, 2024.
“While thanking you for your commitment to our valued partnership, be rest assured that we will continue to support your sales/distribution efforts as always,” the notice signed by the Zonal Business Manager for West, Mr Lekan Awosanya, stated.
