Brands/Products
Nigeria’s Standards Agency to Clamp Down on Counterfeiters
By Adedapo Adesanya
The Standards Organisation of Nigeria (SON) has issued a stern warning to those who clone popular brands, denying original manufacturers the opportunity to reap the fruits of their labour.
The Director-General of the agency, Mr Farouk Salim, explained that the organisation will discourage the registration of any product that has a similar business name with an existing brand or those hidden under the names of successful brands to short-change unsuspecting consumers.
“The issue of cloning brands cannot be handled alone by SON, but going forward, we are going to audit the products we register and certify.
“Anytime a new product comes and looks similar to another registered product that is already popular in the market, we will try to discourage the registration of that product with such a name, so that other product would be identified properly.
“This will increase traceability of products not yet in circulation,” he said when the Alaba International Amalgamated Traders Association visited him in Lagos on Thursday.
Meanwhile, the Director-General has announced plans to increase its level of engagement with stakeholders in the country, including Alaba International Market, noting that the move would help to protect the interest of the business community while also safeguarding lives and property.
He said the standards body would work with stakeholders to sensitise the business community on the need to ensure safety and standards, warning that unscrupulous individuals would be prosecuted.
“We are here to work with them and to make their job easy while also to protect their interest because they are Nigerians employing people and they are doing what needs to be done.
“We are looking forward to cooperating with them to ensure that every other individual in their association not doing the right thing is encouraged to doing the right thing in the future,” the SON boss said.
He continued, “We are inviting stakeholders and the plan is to work together with stakeholders to sensitize and train them on the safety of life and property.
“As for those still breaking the laws, we will enforce our law either by a court or through appropriate regulatory.”
According to him, SON would reach out to the community through sensitization programmes to highlight the negative impacts of substandard goods on the business community.
“They have promised to work with us and those people who are not doing the right thing would be fished out. The task is for us to continue cooperation, continue openness, and to be fair with each other. We want you to be our eyes on the market. Help us make our work easy because we are out here to make you competitive. Let us work together to make this happen as we would be reaching to everyone in the market,” he added.
Also speaking, the Executive Chairman, Electrical Dealers Association of Nigeria (EDAN), Mr Fabian Ezeorjika, said there is an already existing partnership with SON to achieve a substandard-free market.
He reaffirmed the association’s commitment to working with SON to fish out the bad eggs in the market, saying that the association had formed a Joint Task Force comprising of SON officials and currently running a “buyer beware campaign” in the market.
To this end, he explained SON has destroyed a lot of products while some of its members are in court and added that the association was going to increase the level of collaboration with SON so as to bring an end to substandard goods.
He called on SON to encourage local production, saying that this is the surest way to create wealth and job opportunities for the nation’s teeming youths.
“We need to create a conducive environment for local production. Importation only creates job opportunities for people we import from. We must create a platform to boost local production,” he said.
By Adedapo Adesanya
Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.
The company said the Showmax board has made the decision to discontinue the service in the near future.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.
It added that it will share further details in the future, including timelines and any future steps, should they be required.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.
However, it soon faced some challenges and couldn’t hit its target.
In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.
The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.
With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.
Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”
Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”
Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.
MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.
By Modupe Gbadeyanka
The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.
In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”
“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.
“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.
He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”
“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.
|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.
A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.
“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.
By Dipo Olowookere
A conference designed to examine how Artificial Intelligence (AI) is fundamentally reshaping crisis communication, institutional response systems, governance frameworks, and reputational risk management is slated to take place on Wednesday, March 25, 2026, in Lagos, at 10 am.
The event, planned by a renowned Public Relations (PR) firm, CMC Connect LLP, is themed Crisis Management in the AI Milieu: New Threats, Smarter Responses.
It is an offshoot of the company’s flagship industry initiative, Crisis Management Advocacy Month, scheduled to be held throughout March 2026.
The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, is expected to deliver the keynote address, while the Minister of Information and National Orientation, Mr Mohammed Idris Malagi, is the Special Guest of Honour.
Earlier in the month, the Vice President for Corporate Communications and CSR at Airtel Africa, Mr Emeka Oparah, will headline a closed-door media workshop convened exclusively for senior media executives in Lagos.
The 2026 edition will also feature strategic collaborations with the Nigerian Institute of Public Relations (NIPR) through its Monthly PR Clinics in both the Lagos and Abuja Chapters, where the Senior Corporate Communications Analyst at CMC Connect LLP, Ms Affiong Edet, will deliver a thematic presentation aligned with this year’s focus.
The initiative will also partner with the Nigerian Bar Association Section on Legal Practice through its weekly webinar series to interrogate the intersection of AI, Crisis Management, and the Law.
“Artificial Intelligence has fundamentally altered the crisis landscape. Crisis Management Advocacy Month 2026 is intentionally designed to convene cross-sector leaders to interrogate emerging risks, strengthen institutional preparedness, and promote smarter, ethical response architectures in an AI-driven environment,” the Project Coordinator, Ms Bright Emmanuel Okon, commented.
Also, the Lead Partner of CMC Connect LLP, Mr Yomi Badejo-Okunsanya, said, “In today’s digital ecosystem, crises evolve at unprecedented speed. Institutions must move beyond reactive communication toward intelligent crisis architecture. Crisis Management Advocacy Month represents our commitment to advancing national and institutional resilience in the age of AI.”
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