By Dipo Olowookere
The management of Nigerian Breweries Plc has decided to give multiple award-winning creative marketing communications company, Noah’s Ark Communications Limited, the opportunity to handle its cherished Maltina and Malta Gold brands.
This followed a keenly contested pitch involving a number of other leading agencies in Nigeria. At the end of the exercise, the brewery giant was impressed with the presentation of Noah’s Ark.
With this, the company will come up with campaigns that will push the two non-alcoholic malt brands of Nigerian Breweries to greatness.
“We are very excited to win this pitch and we feel honoured to have the opportunity to work on a great and iconic brand like Maltina.
“We hope to bring to bear our magic on the brand as we have done with other brands we have touched.
“Most importantly, we look forward to working with a very intelligent marketing team,” the Chief Creative Officer of Noah’s Ark Communications Limited, Mr Lanre Adisa, said.
Mr Adisa said his company won the pitch as a result of the unparalleled creative solutions proffered by his team backed by deep consumer insights.
He noted that winning the Maltina and Malta Gold accounts was the best way to start the year, having been recently named the Agency of the Year for West and Central Africa by Pitchers Awards.
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