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Olam Agri Excites Consumers With Reintroduction of Supreme Semolina

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Supreme Semolina Relaunch

By Aduragbemi Omiyale

The popular Supreme Semolina from Crown Flour Mill Limited, a subsidiary of Olam Agri in Nigeria, has been reintroduced into the Nigerian market.

The product was relaunched at a ceremony held on Friday, October 18, 2024, in Lagos by the leading player in the agribusiness ecosystem.

Supreme Semolina is a creamy coarse semolina made from wheat, enriched with micronutrients and iron. It has a firm and light texture that makes it ideal for consumption. The improved product captures new market tastes and evolving consumer values.

At the event, the B2C Business Head of Grains and Animal Feed at Olam Agri in Nigeria, Siddarth Suri, said, “We are thrilled to announce the successful relaunch of Supreme Semolina and host our valued trade partners.

“This relaunch showcases our sensitivity and swift response to consumers’ changing demand for an enriched gastronomical experience.”

“The relaunch goes beyond a facelift. We have been able to strategically reassess the product’s key parameters and reexamine the overall customer experience.

“Essentially, this product captures a new packaging format that makes it last longer and keeps fresh till use. Initial response to the relaunch has been remarkable and products are available in the market.”

Emphasising the significance of the product relaunch, General Manager and Head of Marketing at Olam Agri in Nigeria, Bola Adeniji, stated, “As a business that started in Nigeria more than three decades ago, Olam Agri keeps unlocking value for customers, enabling farming communities to prosper sustainably and strive for a food-secure future.

“Supreme Semolina was first launched into the Nigerian market in 2004. The relaunch is a testament to our ongoing commitment to ensuring Nigerian consumers can access safe, secure and affordable food products.”

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Jumia Adds PalmPay as Payment Method for Nigerian Shoppers

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PalmPay

By Modupe Gbadeyanka

Nigerian shoppers now have more payment options on the popular e-commerce platform, Jumia, with the integration of PalmPay after a strategic partnership sealed by both organisations.

It was gathered that this collaboration underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and growing the use of the cashless economy.

PalmPay is a leading Africa-focused fintech operating Nigeria’s most used mobile wallet and its addition to the Jumia payment gateway will allow shoppers to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.

This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.

To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11 to 30.

During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards.

“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience.

“This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers,” the Chief Marketing Officer of PalmPay, Ms Sofia Zab, said.

“At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.

“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform.

“By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions,” the chief executive of Jumia Nigeria, Mr Sunil Natraj, stated.

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Olam Agri Excites Consumers With Mama’s Pride Macaroni

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Mama’s Pride Macaroni

By Dipo Olowookere

High-quality pasta made from high-quality wheat, Mama’s Pride Macaroni, has been introduced into the Nigerian market by Crown Flour Mill Limited.

The product was launched at an event in Lagos on Wednesday, December 18, 2024, almost a year after the wheat milling and pasta business of Olam Agri in Nigeria unveiled Mama’s Pride Spaghetti.

The brand ambassador for Mama’s Pride Macaroni is Bimbo Ademoye, an actress, who is expected to use her influence in the Nigerian showbiz industry to drive sales.

Crown Flour Mill disclosed that it manufactured this new brand because of its continued commitment to delivering affordable, tasty, and nutritious food options.

It offers a non-sticky experience for lovers of pasta. It can be enjoyed plain with sauce, jollof, fried, or paired with vegetables.

“I am proud to identify with the business and Mama’s Pride Pasta. We share a common trait, a focus on enriching people’s experience and spreading joy across homes. I can assure consumers that this is the best pasta product in the market in terms of taste and preparation,” the brand ambassador stated.

“We put in so much effort into developing the Mama’s Pride Macaroni brand to build on the success of the spaghetti variance introduced about a year ago.

“This brand continues to garner rave reviews from trade partners and consumers. The Mama’s Pride Macaroni certainly will redefine its segment,” the Managing Director for Wheat Milling Business at Olam Agri in Nigeria, Nitin Mehta, stated.

Also, the B2C Business Head for Grains and Animal Feed at Olam Agri in Nigeria, Siddarth Suri, said, “We are delighted to be releasing the Mama’s Pride Macaroni to the market after careful product research, development and production processes.

“The effort put into the manufacturing of this rich product underlines our commitment to providing superior, top-quality and affordable products to feed the teeming local population.”

Further, the General Manager and Head of Marketing for Olam Agri in Nigeria, Bola Adeniji, stated, “Consumer responses after various product testing engagements show that the Mama’s Pride Macaroni is unrivalled in its segment. This gave us the confidence to go ahead and launch the product on the market.

“Considering pasta meals have become popular among households, our brand is positioned to provide culinary delight across dining. It is versatile and combines perfectly with a variety of sauces and toppings.”

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Uber Launches Store Pickups in Lagos for Easy Deliveries

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Uber Courier Store Pickups

By Modupe Gbadeyanka

An innovative product designed to help consumers conveniently have their parcels or purchased items picked up or delivered seamlessly has been introduced by Uber.

This product Uber package product known as Courier, allows consumers to book a delivery person to collect their prepaid items from stores, whether purchased in-store or online.

To use the service, consumers simply need to prepare the item for pickup, select “Courier” on the Uber app, choose the delivery type (send or receive), input the pickup and delivery addresses, and review the terms and conditions. Upon confirmation of the request, the consumer can monitor the delivery progress in real time via the app.

With store pickups, one can upload a picture of his or her receipt and provide specific instructions for the driver regarding where and how to pick up the items. Additionally, the driver can interact with the store on the customer’s behalf.

Safety remains a core principle that Uber embeds into all products and services. With Store Pickups, users can take advantage of Live Tracking, which allows them to follow the pickup and delivery of their items, and PIN Verification, which provides a unique PIN that the delivery person can use to verify that the correct item has been collected or delivered.

Commenting on this innovation, the Country Manager for Uber in Nigeria, Tope Akinwumi, said, “We aim to stay close to the evolving needs of our consumer base and the introduction of Store Pickups with Courier demonstrates this understanding.

“With Courier, one can send or receive items and also have purchased items picked up in-store, providing convenience for consumers and allowing them to spend more time with loved ones this festive season.”

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