By Aduragbemi Omiyale
The popular Supreme Semolina from Crown Flour Mill Limited, a subsidiary of Olam Agri in Nigeria, has been reintroduced into the Nigerian market.
The product was relaunched at a ceremony held on Friday, October 18, 2024, in Lagos by the leading player in the agribusiness ecosystem.
Supreme Semolina is a creamy coarse semolina made from wheat, enriched with micronutrients and iron. It has a firm and light texture that makes it ideal for consumption. The improved product captures new market tastes and evolving consumer values.
At the event, the B2C Business Head of Grains and Animal Feed at Olam Agri in Nigeria, Siddarth Suri, said, “We are thrilled to announce the successful relaunch of Supreme Semolina and host our valued trade partners.
“This relaunch showcases our sensitivity and swift response to consumers’ changing demand for an enriched gastronomical experience.”
“The relaunch goes beyond a facelift. We have been able to strategically reassess the product’s key parameters and reexamine the overall customer experience.
“Essentially, this product captures a new packaging format that makes it last longer and keeps fresh till use. Initial response to the relaunch has been remarkable and products are available in the market.”
Emphasising the significance of the product relaunch, General Manager and Head of Marketing at Olam Agri in Nigeria, Bola Adeniji, stated, “As a business that started in Nigeria more than three decades ago, Olam Agri keeps unlocking value for customers, enabling farming communities to prosper sustainably and strive for a food-secure future.
“Supreme Semolina was first launched into the Nigerian market in 2004. The relaunch is a testament to our ongoing commitment to ensuring Nigerian consumers can access safe, secure and affordable food products.”
Adedapo Adesanya 
Business Post Contributor