Brands/Products
Olam Agri Introduces Cholesterol-Free Mama’s Pride Soya Oil to Consumers
By Dipo Olowookere
A well-refined and heart-healthy cooking oil designed to meet the evolving nutritional needs of households has been introduced into the Nigerian edible oil market by Olam Agri.
The product, Mama’s Pride Soya Oil, is a carefully developed innovation tailored for Nigerian kitchens and homes.
It is fortified with Vitamin A and Omega 3 and 6, and has zero cholesterol content, with long-lasting frying performance, ensuring value for money for consumers.
To produce Mama’s Pride Soya Oil, the company had strong engagements with the soy farmer community and the government. Its $50 million state-of-the-art soybean crushing plant and feed mill complex in Ilorin, Kwara State, serves as the largest in sub-Saharan Africa with a processing capacity of 250,000–350,000 metric tonnes annually, supporting local soybean production.
This is supplying Olam Agri’s feed-milling unit and its edible oil unit subsidiary, Ruyat Oil, which specialises in processing and refining various vegetable oils for the Nigerian market.
“Mama’s Pride Soya Oil is proudly produced in Nigeria for Nigerians. It is thoughtfully developed as a product consumers can trust for their everyday cooking.
“With its superior quality, health benefits, and long-lasting performance, we are confident it will redefine standards and emerge as a market leader,” the Africa Head of Edible Oil Processing at Olam Agri, Mr Saurabh Kumar, said at the unveiling of the new product.
“This product reflects our continuous investment in Nigeria and belief in its potential. It builds on our impressive achievements across rice, wheat milling, animal feed, and sesame segments.
“From sourcing soybeans locally to processing them into high-quality oil, our new edible oil product is built on excellence, sustainability, and trust,” he added.
Also speaking, the Head of Marketing, Ms Bola Adeniji, said, “We encourage consumers to choose healthy, non-adulterated edible oils. Mama’s Pride Soya Oil offers not just quality, but safety and nutrition. We call on our trade partners and dealers to champion authentic brands and help eliminate adulterated products from the market for the overall health of Nigerians.”
In his remark, the Managing Director for Wheat Milling Business, Mr Nitin Mehta, said, “This is a historic moment for us. To change the game, we must offer consumers a high-quality product at an affordable price. Mama’s Pride Soya Oil embodies that vision.
“After over a year and a half of rigorous product research and development, we are proud to deliver a product that meets the highest standards.
“We have seen tremendous support from our dealers across our pasta and semolina products, and we are confident that with their continued partnership, Mama’s Pride Soya Oil will achieve even greater success in the market.”
Brands/Products
SportyTV Joins DStv and GOtv Line-Up Across Africa
SportyTV has been added to select DStv and GOtv packages in Nigeria, expanding the sports content available to subscribers. The 24-hour sports channel offers a range of live sporting events alongside news, analyses, highlights and is available to DStv Yanga and GOtv Jolli customers. The channel is also available on GOtv in Kenya and Ghana.
The addition of SportyTV complements the existing sports offering on DStv and GOtv, providing subscribers with access to additional football, basketball and combat sports content.
“SportyTV is a valuable addition to the DStv Access and GOtv Value content offering across Africa,” said David Mignot, CEO of CANAL+ Africa. “It expands the range of sporting events available to customers at an accessible price point and reflects our commitment to making quality sports content available to audiences across the continent.”
Sudeep Ramnani, Founder and CEO of Sporty Group, said: “Our ambition has always been to provide African audiences with broad access to sports content and storytelling. Through this partnership with CANAL+, we are extending that offering to more households across the continent.”
“The SportyTV channel gives DStv and GOtv subscribers additional viewing options that complement SuperSport’s existing range of sports programming,” said Rendani Ramovha, Director of Sport Content for English and Portuguese-speaking Africa at CANAL+. “It broadens the overall sports proposition with additional live events and supporting content.”
SportyTV’s football schedule includes competitions such as the English Premier League, Carabao Cup, EFL Championship, Women’s FA Cup, La Liga, Bundesliga, Serie A and the Spanish Super Cup. The channel also carries South American competitions including the Copa Libertadores, Argentina League and Brazil Serie A, as well as select basketball and other international sports content.
Elias Gallego, Vice President of Business Development, Marketing and Media at Sporty Group, said: “Launching SportyTV on DStv and GOtv allows us to extend our reach and bring a broader range of sports content to viewers across Africa.”
SportyTV will also carry dedicated club channels including Real Madrid TV, Arsenal TV, Chelsea TV and Manchester City TV. Additional content includes coverage from leagues in Greece and Saudi Arabia, alongside basketball programming featuring the NBA.
The channel launched on 10 June 2026 and is available in HD on DStv channel 236 and GOtv channel 58 in Nigeria.
Brands/Products
Sachet Alcohol Ban: NAFDAC Targets Distributors, Retailers in Second Phase of Enforcement
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) has unveiled plans to commence the second phase of enforcement of its ban on sachet alcohol and small-pack alcoholic beverages, targeting distributors and retailers.
The regulator said it had completed the first phase of enforcement targeted at manufacturers, while plans were already in motion to begin the second phase of enforcement.
The agency began enforcement of the ban on sachet and 200ml PET bottle alcoholic drinks in January.
The enforcement, which generated mixed reactions, according to NAFDAC, was necessitated to align the country with global health standards and Sustainable Development Goal 3.5 on reducing harmful alcohol consumption.
The agency also said the decision was taken to ensure that children do not have access to alcohol and to prevent long-term health problems associated with its consumption.
Mr Martins Iluyomade, Director of Investigation and Enforcement at NAFDAC, warned at a news conference in Lagos that distributors and sellers found violating the law would face sanctions once the enforcement begins.
“We have finished removing the products from manufacturers, and we are now moving to the next phase, which is removing them from the market.
“We will investigate how these products are still finding their way into circulation and take appropriate action,” he said.
He emphasised that the nation’s law empowers NAFDAC not only to regulate the manufacture and sale of regulated products but also their use.
“The law gives us authority over manufacture, sale, distribution and use. Consumers should be aware that using products that have been prohibited also places them on the wrong side of the law,” he said.
The director urged market operators who still stock sachet alcohol and other prohibited products to discontinue sales before enforcement begins.
“We have given ample notice. Those who have invested money in these products should take steps now because nobody should accuse NAFDAC of economic sabotage when enforcement starts,” he added.
Mr Iluyomade, also Chairman of the Federal Taskforce, said that the agency would go after advertisers and online vendors promoting unregistered products or making unapproved health claims.
He explained that registered products could be advertised only after obtaining the necessary approvals from the agency.
“Before advertising a regulated product, marketers must obtain NAFDAC approval. This ensures that only approved claims are made about the product.
“Any advertisement that goes beyond what has been approved is a serious offence,” he said.
He further cautioned social media operators, e-commerce platforms and website owners against allowing their platforms to be used for the promotion of unregistered products.
“Whether you are a physical vendor or an online vendor, if your platform is used to advertise unregistered products or products without advertisement permits, we will come after you.
“Many false claims are being made online, and we are determined to stop them,” he said.
The agency reiterated its commitment to protecting public health through strict enforcement of existing regulations and urged Nigerians to comply with the law.
Brands/Products
Resida Targets Nigeria’s Rental Market With New Housing App
By Adedapo Adesanya
Resida, a property technology startup focused on modernising the rental experience, has officially launched its all-in-one housing platform designed to simplify how Nigerians find homes, pay rent and manage property-related services.
The platform enters the market at a time when renters across major Nigerian cities continue to face challenges such as fake property listings, fragmented rental processes, poor record keeping and difficulty accessing reliable maintenance services.
Resida brings these services together within a single ecosystem, allowing users to search verified and inspected properties, apply for shortlet or long-term rentals, make secure rent payments and access trusted artisans for repairs and maintenance.
According to the company, the platform was built to address long-standing inefficiencies in Nigeria’s rental market by providing a more transparent and structured experience for tenants, landlords and property managers.
“Renting in Lagos has never had the infrastructure it deserves. For too long, the rental experience has been stressful, fragmented and built on trust gaps,” said Mr Ilemobayo Kings Ayejuni, Founder of Resida.
“We built Resida because tenants, agents and landlords deserve a process that is transparent, secure and simple, from the first property search to rent payment and ongoing maintenance,” he said.
Beyond helping renters find homes, the platform offers landlords and property managers tools to streamline operations, including tenant verification, automated rent collection, financial reporting and maintenance request tracking.
The company says it is currently active in more than 15 locations across Lagos, with a growing inventory of verified properties available to renters across the city.
The launch reflects growing innovation within Nigeria’s property technology sector, where startups are increasingly using digital solutions to address challenges in housing access and rental management.
Available on Android, iOS and the web, the Resida app enables users to discover verified properties, apply for rentals, manage rent payments, keep track of tenancy records and connect with trusted artisans for maintenance needs, all from a single platform designed to make renting simpler and more reliable.
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