Brands/Products
ONGAcious Promotes Nigeria’s Rich Culture, Tourism
By Modupe Gbadeyanka
A new weekly magazine family TV show, ONGAcious, aimed at promoting Nigeria’s culture, tourism and healthy living, has started showing on selected television channels across the country.
ONGAcious is sponsored by Onga, a brand from the stable of Promasidor Nigeria Limited, which also manufactures Cowbell Milk, Loya Milk, Top Tea and other quality products.
The educative programme, which premiered on Saturday, April 7, 2018, airs every weekend on select TV stations in Nigeria including: TVC Lagos, African Magic Family (DSTv and GOtv), OSRC TV Akure, STV Jos, ABS Awka, NTA Kano, NTA Ilorin, NTA Kaduna, NTA Aba, NTA Port Harcourt, NTA Minna, Rima TV Sokoto and Nigbati Tv(StarTimes channel 137), with more channels expected to be added to the list.
Speaking at a media interactive session in Lagos, the Marketing Manager, Promasidor Nigeria, Mr Abiodun Ayodeji said the company has chosen to sponsor ONGAcious because its thrust aligns with the brand essence of Onga, which revolves on trust, family, responsibility and caring.
Mr Ayodeji said that the show has a strong appeal to families and would offer Nigerian families a rare opportunity to jointly watch an educative, informative and entertaining programme for six months.
According to him, the show would expose the audience to the country’s rich cultural diversity and tourist attractions. He added that the series would help to preserve Nigeria’s cultural heritage as it would reconnect viewers with their ancestral roots.
“We have a very rich culture, which many people do not appreciate. The show is saying, ‘let us talk about Nigeria; let us celebrate our culture; let us talk about our local delicacies and their health benefits’. This is the only way the younger generation can appreciate the country’s culture.
“Each episode exposes viewers to the unique history, traditions and culture of a specific city or town. Apart from the documentary, an individual who is grounded in the culture of the place takes the audience through its history in an engaging manner. The show also shows the audience the array of local foods they can prepare and highlights the health benefits of such delicacies,” he said.
The Brand Manager (Onga), Sophiat Bello, added that the TV stations were selected from different parts of the country to reflect the national appeal of the Onga brand. ONGAcious, according to her, is a pan-Nigerian programme both young and old would find valuable.
Brand Onga was introduced into the Nigerian market in 2004, pioneering the powder segment of the seasoning market. 10 years later, in 2014, the brand extended its offering into the cube sub-category. Onga powder is available in Stew, Classic, Chicken and Ginger, Onion and Garlic variants while Onga cubes is available in Classic and Chicken variants.
Brands/Products
NAFDAC Warns Consumers Against Fake Colgate Brand in Circulation
By Adedapo Adesanya
The National Agency for Food and Drug Administration and Control (NAFDAC) has alerted the public to the distribution of unregistered and suspected counterfeit Colgate toothpaste brand in Nigeria.
In a public notice shared on X (formerly Twitter), the agency said its Post-Marketing Surveillance Directorate received a complaint regarding the sale of the products in Kaduna State by a shop owner.
Following an investigation, officials of the food and drugs surveillance organisation visited the outlet and discovered two suspected counterfeit products branded as Coglaet ActivGel 100g and Coglaet Herbal 100g. The spellings were not only the indicator, but the production standards.
According to the agency, the shop owner disclosed that the items were sourced from a door-to-door sales representative but could not provide proof of purchase.
NAFDAC stated that the products failed to meet regulatory standards for registration and quality assurance, warning that they pose potential risks to public health and safety. It also added that the stated manufacturer could be traced to Baiyun District, Guangzhou, China.
The agency confirmed that the items have been removed from circulation, while efforts are ongoing to trace those responsible for their distribution.
NAFDAC urged consumers to remain vigilant and report any suspected sale of substandard or counterfeit regulated products to the nearest office, via its hotline or official email channels.
In a statement, NAFDAC said, “All NAFDAC zonal directors and state coordinators have been instructed to conduct surveillance and mop up the unregistered and counterfeited products if found within their zones and states.
“Distributors, retailers, and consumers are hereby advised to exercise caution and vigilance within the supply chain to avoid the distribution, sale, and use of counterfeit products. The products’ authenticity and physical condition should be carefully checked.”
Consumers are advised to report any suspicion of the sale of substandard, falsified, or counterfeit regulated products to the nearest NAFDAC office, call NAFDAC on 0800-162-3322, or via email: [email protected]. For complaints, the Reforms Unit can be reached: 09097630506, 09097630507, or email: [email protected]
Brands/Products
Airtel Nigeria Suspends Airtime, Data Lending Services
By Modupe Gbadeyanka
Barely 24 hours after MTN Nigeria announced the suspension of its data and airtime lending services, another operator, Airtel Nigeria, has followed suit.
In a statement on Friday by its Director of Corporate Communications & CSR, Mr Femi Adeniran, Airtel Nigeria said it would not no longer offer the airtime and data credit services for now.
However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.
The Federal Competition and Consumer Protection Commission (FCCPC) introduced new rules on lending services in the country, and in compliance with this, telecommunications companies had to suspend rendering the services.
The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.
The Director of Marketing at Airtel Nigeria, Mr Ismail Adeshina, in the statement, noted the suspension of the services was to “align our operations with evolving requirements.”
“Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem,” he added.
The telco noted that the temporary suspension is not expected to have a material impact on its service standards across the country, promising to provide updates on the status of the service in due course.
Brands/Products
MTN Nigeria Stops Xtratime Airtime, Data Borrowing Service
By Aduragbemi Omiyale
The airtime and data credit advance service offered by MTN Nigeria under the product name Xtratime has been temporarily suspended.
In a notice to the Nigerian Exchange (NGX) Limited on Thursday, MTN Nigeria explained that the decision to pause the service was due to regulatory compliance with the Federal Competition and Consumer Protection Commission (FCCPC).
However, it said customers could continue to purchase airtime and data through other alternative digital channels.
The company also disclosed that it does not expect the suspension of Xtratime to affect its topline because of its robust revenue mix.
“MTN Nigeria Communications Plc hereby notifies the Nigerian Exchange Limited and the investing public that the company has temporarily suspended its airtime and data credit advance service (Xtratime).
“This relates to the implementation of processes under the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations, 2025, which introduced a new compliance and licensing framework for entities providing digital or non-traditional consumer credit services.
“In the interim, customers continue to have access to alternative digital channels for airtime and data purchases.
“Given the scale within the revenue mix, we do not expect the temporary suspension to have a material impact.
“We are closely monitoring customer behaviour and usage trends and will provide an update on any quantified impact in our Q1 2026 results,” the notice signed by the company secretary, Ms Uto Ukpanah, read.
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