Brands/Products
Outrage as iFitness Introduces Annual Club Dues
By Aduragbemi Omiyale
Some customers of a prominent wellness company, iFitness, are currently not happy with the management of the firm because of the introduction of annual club dues.
They described the development as a rip-off, calling on the team to reverse it or risk losing them to competitors.
iFitness is a gym club with a unique selling point of using a membership subscription in any of its branches nationwide. It also operates a franchise, which makes it easier for members to use any of its facilities in any state of the federation it operates.
On Sunday, there were reports that the company will begin to charge its customers N14,350 as annual dues, which the organisation can be paid in three months.
This is aside from the monthly subscription fee of nearly N20,000 paid by members and a registration fee of about N18,000.
In a message to its subscribers, iFitness explained that the new fee is to provide quality services to its customers, especially at a time prices of energy and others are going up.
“It’s a new year, and we’re excited about the wholesome activities we have lined up for you.
“In the last few months, we have carefully deliberated on how to continue ensuring better fitness experience for our members year-on-year. To enable us to achieve this and much more, we are introducing a flexible annual (once a year) member’s due of N14,350, starting this year, 2023.
“The annual due is flexible and payable before the end of the first quarter of the year for all existing members. For this year, it is open for collection from February 1, 2023, to March 31, 2023.
“We are always delighted to serve you.
“Thank you so much for being a part of our fitness community,” the note from the management of the company said.
But this has generated reactions for members who opined that iFitness needs a strong competitor to learn a bitter business lesson.
“Who has $100 million they are bit using? iFitness needs competition in Lagos,” one of the reactions read, while another submitted that “iFitness backlash is another hard lesson for businesses that pricing is strategic to brand growth and it is sometimes not logical. It may be logical to hike price in order to stay profitable, but for end users, a price increase without corresponding value perception means red alert.”
Brands/Products
bPOWERd Launches Cheap Solar Battery Rental Service Across Lagos Mobil Stations
By Adedapo Adesanya
Clean energy tech startup, bPOWERd, has expanded into Nigeria to offer solar solutions to businesses and homes for as low as N1,500 per day.
The startup has established operational presence across seven initial sites in Lagos, Nigeria, in partnership with 11 Plc, which now operates the country’s famous Mobil service stations.
According to a statement, the bp-developed startup is utilising these locations to deliver its solar-powered battery rental “business-in-a-box” infrastructure.
It comes at a time when Nigeria continues to face a significant energy access deficit. According to the World Bank data on global energy access deficits, 43 per cent of the population lacks grid access.
According to the company, powering a small, entry-level generator (0.9 kVA to 1.2 kVA) costs Nigerians an average of N10,000 daily, but a bPOWERd battery delivers up to 12 hours of power for just N3,000, a 70 per cent cost reduction.
bPOWERd offers an on-demand, solar-powered battery rental model for urban households and small business owners. Portable, solar-charged batteries are available to rent with a refundable N15,000 deposit. Daily rates are small battery (300Wh): From N1,500 per day, with larger battery (1,000Wh): From N3,000 per day.
These units power essential appliances like lighting, TVs, fans, refrigerators, and small business equipment.
The Nigeria expansion will seek to replicate the first phase, which was launched in South Africa in 2025, where it claimed it facilitated 125,000 rentals in its first 12 months of operations.
According to the Managing Director at bPOWERd, Mr Jonathan Lule, “Small businesses sit at the centre of everyday economic activity, yet many continue to operate against the backdrop of unstable and expensive power. At a time of continued grid instability, bPOWERd is helping households and small and medium-sized enterprises access dependable pay-per-use power they can rely on”.
On his part, Mr Oluwole Ogidan, Head bp Global West Africa, said, “Our focus is on delivering diversified energy solutions that are affordable, resilient, and adaptable to how people live and work. Beyond expanding access to reliable power, this rollout also supports the growth of a local green workforce through on-site sales roles and partnerships with Nigerian solar technicians.”
Brands/Products
Court Stops Production of Pop Power Energy Drink in Current Bottle Design
By Modupe Gbadeyanka
The manufacturer of Pop Power Energy Drink, Mamuda Beverages Nigeria Limited, has been directed to stop producing the product in its current bottle design.
This directive was given by Justice Binta Nyako of the Federal High Court sitting in Abuja, in a trademark infringement case brought before the court by Rite Foods Limited, makers of Fearless Energy Drink.
This ruling on Mamuda’s notice of preliminary objection and Rite Foods’ motion for interlocutory injunction was delivered on Friday, May 22, 2026, in the suit number FHC/ABJ/CS/705/2025.
At the proceeding of the day, Mamuda’s objection was refused and dismissed based on abuse of court process, while Rite Foods’ application for injunctive reliefs prohibiting Mamuda from further trademark infringement was granted, as it was held that the company’s present complaint of infringement of its intellectual property was distinct from an earlier suit between the parties, wherein Rite Foods had complained about a different act of infringement.
The court further held that it appears on its face that Mamuda’s newly introduced bottle design, manufactured, still bears a striking resemblance to Rite Foods’ established Fearless Energy Drink product. Therefore, the court granted an order restraining Mamuda from further production of its Pop Power Energy Drink product, pending the final determination of the suit.
Accordingly, the court ordered Mamuda to cease production of the product forthwith, destroy all existing products, and directed the court bailiff, in conjunction with the parties, to undertake an inventory of the products slated for destruction and file the same.
The court further ordered that the injunction shall remain in force until the end of the year or pending the determination of the substantive suit.
Consequently, the court adjourned the suit to Wednesday, September 23, 2026, for the hearing of the substantive suit.
This order follows an earlier suit against Mamuda in January 2025, where Rite Foods sued the company for infringing on the trademark and design of its iconic Fearless Energy Drink through the launch of a lookalike product, Pop Power Energy Drink.
However, Mamuda, in an apparent admittance of guilt, sought a settlement, and terms of settlement were agreed and filed, and the court entered the same as its consent judgment. Some of the terms of settlement included that Mamuda would desist from further violation of Fearless Energy Drink’s trademark and identity pass-off. It also agreed to destroy all infringing products and pledged to change its design and avoid any form of identity imitation.
In an unexpected turn, Mamuda subsequently reintroduced Pop Power into the market, with only cosmetic adjustments to its appearance. Rite Foods maintains that these changes are minor and do little to address the original issues of consumer confusion.
Reports from the market indicate that the new Pop Power continues to be informally referred to as “small Fearless,” reinforcing concerns that the revised product may not only breach the spirit of the earlier agreement but could also undermine consumer clarity and brand differentiation.
While reaffirming its position, Rite Foods stressed its continued commitment to protecting its brand and the principles of innovation and fair competition in Nigeria’s marketplace.
Brands/Products
Lagos Raises Alarm Over Circulation of Contaminated Palm Oil
By Adedapo Adesanya
The Lagos State Consumer Protection Agency (LASCOPA) has raised concerns over the circulation of adulterated palm oil in markets across the state, warning residents to be cautious when purchasing the product.
General Manager of LASCOPA, Mr Afolabi Solebo, said complaints from consumers and market surveillance operations revealed that some traders were selling contaminated and artificially enhanced palm oil to unsuspecting buyers.
According to him, the adulterated products may contain harmful substances such as candle wax, chemicals, dyes and other impurities capable of causing serious health complications.
Mr Solebo warned that consumption of such products could lead to food poisoning, stomach disorders, tissue and liver damage, as well as other long-term health risks.
He advised consumers to examine palm oil carefully before purchase by checking for unusual colour, offensive odour, excessive thickness, sediments or any suspicious appearance that may suggest contamination.
The LASCOPA boss also urged residents to patronise only trusted vendors and insist on quality products at all times, according to a statement shared on X (formerly known as Twitter).
While reaffirming the state government’s commitment to consumer protection, Mr Solebo disclosed that the agency had sealed a shop allegedly selling adulterated palm oil at Idutafa Lane, off Oluwa Street near Amodu Tijani Oluwa Mosque in Lagos Island Local Government Area.
He warned traders and distributors involved in the sale of adulterated palm oil to desist immediately or face sanctions in line with consumer protection laws in the state.
The agency further appealed to members of the public to report suspected cases of adulterated food products, deceptive trade practices and other consumer rights violations through its official communication channels for investigation and enforcement action.
LASCOPA added that it would continue market monitoring and consumer sensitisation efforts to ensure residents have access to safe and quality products across the state.
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