By Modupe Gbadeyanka
It was a special moment for a leading player in the media monitoring and measurement industry, P+ Measurement Services, recently in Lagos.
At the 13th Nigerian Media Nite-out awards (NMNA) held in Lagos State, this agency, which commenced operations few years ago, was rewarded for putting the budding industry on the map again.
Before its existence, there was little or nothing known about media measurement in the country, but P+ Measurement Services opened the eyes of many to this vital sector of the economy.
At the event, which had governors, prominent personalities, media experts and publishers in attendance,
P+ Measurement Services was announced as winner of the highly converted Best Media Monitoring and Measurement Agency.
Those at the ceremony did not raise any eyebrow when P+ was announced as winner of the award category, which had four other media monitoring agencies, which it upstaged.
The award, which was done transparently and anonymously through a voting system before the winner was selected, received a loud ovation from the Marketing and Communications Industry.
P+ Media Monitoring and Measurement agency is Nigeria’s leading PR measurement agency dedicated to a 24/7 monitoring schedule that instantly delivers media highlights as it happens.
It is an independent PR measurement and evaluation consultancy that helps PR professionals understand and demonstrate the impact of PR activities.
Speaking of the win, the agency’s Chief Operating Officer, Olufunke M. said “winning the best media monitoring and measurement agency at the Nigerian Media Nite-out award is an endorsement of the bold, effective and innovative work we do at P+ measurement services.”
“P+ stands out and our portfolio is a testament to the strategies we implement on a daily basis. We are glad to be recognised as the first media monitoring and measurement agency in Nigeria to win this award. We will continue to stand out, innovate and deliver quality metrics within and outside Africa,” she further said.
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