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PRCAN Offers to Help FG Burnish Nigeria’s Image

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By Dipo Olowookere

It is no news that the image of Nigeria on the global scene is not one can be proud of as a result of involvement of few citizens of the giant of Africa in fraud and corrupt practices.

But one group that is ready to change the wrong perception some global citizens have about Nigeria is the Public Relations Consultants’ Association of Nigeria (PRCAN).

The organization, through its newly elected president, Mr Israel Jaiye Opayemi, who is also the Managing Director/Chief Strategist of Chain Reactions Nigeria, said it was ready to assist federal government work on the image of the country on the international scene if given a chance.

Speaking after he was elected for a two-year term in office on Friday, September 6, 2019 at the Annual General Meeting (AGM) of PRCAN in Lagos, Mr Opayemi said he was worried at the harsh treatment Nigerians were subjected to outside the country because of the sins of few persons.

Commenting specifically on the recent grand jury indictment of 77 Nigerians for alleged involvement in online fraud schemes in the United States, the brand expert said what Nigeria needed was a robust response strategy and campaign plan, and not knee-jerk reactions from several government spokespersons.

The new PRCAN President explained that the FBI investigation and subsequent indictment has further sullied Nigeria’s brand reputation and that the association was in the best position to help.

“The truth is, a narrative has been created about us as Nigerians. A wrong perception with its attendant generalisation has also been created. Not a few Nigerians have cancelled their planned trips to the United States for fear of the horrible treatment they will be subjected to by the United States Immigration.

“The PRCAN leadership takes the view that rather than engage in the needless game of blaming the government for the character of its response to this issue, we on this occasion offer the professional assistance of our member-firms to the Federal Government at a time like this,” Mr Opayemi said.

According to him, “In times like this, governments the world over would rely on the professional advice and expertise of practitioners who are not in any short supply within the Nigerian Public Relations community to help craft a response strategy and a campaign plan to manage the narrative and shape the perception. This has not been the case here.

“The situation at hand does not call for hasty rebuttal press releases. This is not a time for too many government officials to be speaking on this vexatious subject. This requires a strategy! This is what our members can offer the Nigerian government at a time like this. We missed the timing to tell the story of the rare exceptionalism of our people, but we must never miss this opportunity,” he added.

The PRCAN chief advised President Muhammadu Buhari and Vice President Yemi Osinbajo to tell the authentic Nigerian story and to let the world know that we are not all fraudsters as Nigerians citizens are being erroneously portrayed.

“It is incumbent on us to tell the world, that the reality of our case is that, it is #NotAllOfUs. Not all of us are fraudsters. This is the country of origin of Aliko Dangote, Dr. Mike Adenuga, Femi Otedola, Wale Tinubu, Anthony Joshua, Professor Wole Soyinka and Chimamanda Adichie.

“Let us remind the world that the immortal Chinua Achebe was from amongst us. This is the time to remind the world that this is the country of Ayodeji Balogun aka Whizkid and Innocent Idibia aka Tuface Idibia.

“This is the time to tell the world that this is the land that produced legendary Olu Jacobs and Pete Edochie. Never must the world forget that Genevieve Nnaji and Omotola Jalade-Ekeinde of Nollywood; Alex Iwobi of Everton, Wilfred Ndidi of Leicester City, Victor Osimhem of Lille are from this great nation. Let us remind them that this is the country of origin of Texas-based Dr. Oluyinka Olutoye, who shocked the world with a rare surgical feat by operating on an unborn child who had tumour right from the womb. Dr. Olutoye removed the tumour, restored the foetus to the mother’s womb. He exemplifies the story of our exceptionalism,” he said.

Earlier in his valedictory speech, the immediate past President of PRCAN, Mr John Ehiguese, highlighted quackery and non-compliance with set standards as top among the challenges faced by the PR industry in Nigeria, stating that the onus is on PR professionals to come together to stem the tide.

He stated that during his tenure, the leadership fostered a better relationship with the national body, NIPR; raised industry compliance and enforcement; secured the re-admission of PRCAN into the membership of International Communications Consultancy Organisation (ICCO), ensured regular hosting of the PRCAN MasterClass series, PRCAN Breakfast Meetings as well as the PRCAN Gold Medal Lectures amongst others.

Business Post reports that other members of the executives who will be steering the affairs of PRCAN with Mr Opayemi over the next two years are Mr Adedayo Ojo (Vice President); Mrs Tokunbo George-Taylor (Secretary General); Ms Martha Okpeke (Assistant Secretary General); Mr Bolaji Abimbola (Publicity Secretary), and Mr Raheem Olabode (Treasurer).

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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JMG Installs Solar Power Systems at Three NIPCO Fuel Stations

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JMG solar power systems NIPCO

By Aduragbemi Omiyale

Nigeria’s trusted hybrid and integrated electromechanical energy provider, JMG Limited, has completed the installation of solar power systems at three key fuel stations of NIPCO Plc.

The clean energy source was installed at NIPCO’s petrol dispensing outlets in Gwagwalada Abuja, Lekki Lagos, and Mpape Abuja.

This will help the organisation eliminate diesel reliance, and unlock more than N44 million in annual energy cost savings.

The installations feature advanced hybrid systems, combining solar arrays, lithium battery storage, and smart inverters to provide 24/7 energy for fuel pumps, lighting, and office operations. Each site has reported zero use of electricity or generator power since the systems were installed.

The three NIPCO stations now run on an advanced hybrid solar system that combines high‑efficiency PV panels, intelligent lithium‑battery storage and smart inverters.

Since commissioning, the sites have operated with zero grid or generator power, providing silent, clean, uninterrupted electricity for pumps, lighting and administration.

“We are proud to help NIPCO lead the energy transition at the retail level.

“The scalable architecture can be sized to each location and has already delivered significant savings, about 88,535 kWh/year, N44.4 million in annual cost savings and a 43.8‑tonne reduction in CO₂ emissions,” the Head of JMG’s Hybrid Solar Division, Mr Abbass Hussein, stated, adding that, “Collaborating with NIPCO on this initiative demonstrates a practical pathway for other firms to reduce both emissions and energy expenses.”

Also commenting, NIPCO’s Station Manager at Gwagwalada, Mr Idoko Jacob, said, “The stations have not relied on electricity or generator power on bright-weather days since commissioning. The solar systems fully meet our daily energy needs during such periods. On days with poor weather, we supplement the solar system with generator power to ensure uninterrupted operations.”

Business Post gathered that the NIPCO Gwagwalada Station has a solar output of 42,450 kWh/year, annual savings of N15.6 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 51.2kWh Lithium Battery Storage.

The NIPCO Lekki Station has a solar output of 3,635 kWh/year, annual savings of N12 million, and CO₂ reduction of 13,130.1 kg/year, with a system installed consisting of a 25kW Must Hybrid Inverter, 22.95kWp Solar PV, and 76.8kWh Lithium Battery Storage.

As for the NIPCO Mpape Station, it has a solar output of 42,450 kWh/year, annual savings of N16.8 million, and CO₂ reduction of 15,332.76 kg/year, with a system installed consisting of a 20kW Deye LV Hybrid Inverter, 26.8kWp Solar PV, and 61.44kWh Lithium Battery Storage.

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MAGGI Unveils ‘Taste of Christmas’ Campaign

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MAGGI Taste of Christmas

MAGGI, the culinary brand from Nestlé Nigeria, has announced the launch of its festive campaign, Taste of Christmas, designed to celebrate the sights, sounds, and flavours that define the Nigerian Christmas experience.

Central to the campaign is a collaboration with Nigeria’s fast-rising pop star Qing Madi and the renowned Loud Urban Choir, resulting in a new Christmas anthem titled Taste of Christmas.

Now available across all major music streaming platforms, the song blends contemporary sound with cultural warmth, evoking the joy of family, togetherness, and shared meals that characterize the season.

Extending beyond music, the Taste of Christmas campaign will roll out a curated series of festive recipes and culinary inspiration over a 12-day period. The collection features creative twists such as Coco Bongus, alongside beloved Nigerian classics, encouraging families to explore new flavours while enjoying MAGGI’s trusted range of seasonings.

Commenting on the campaign, the Category Manager for Culinary at MAGGI, Ms Funmi Osineye, said, “Christmas is a time when family, culture, and shared experiences come alive. With the Taste of Christmas campaign, we set out to create a platform that resonates strongly with today’s young adults while still celebrating the warmth of home. Partnering with Qing Madi and The Loud Urban Choir allows us to connect music and food in a way that feels authentic, modern, and deeply Nigerian.”

The campaign further reflects MAGGI’s commitment to celebrating home-grown talent, nurturing culinary creativity, and strengthening the role of food as a unifying force in Nigerian homes.

Consumers can access festive recipes, campaign content, and the Taste of Christmas anthem on MAGGI’s digital platforms and social media channels. Conversations around the campaign can be followed using #MAGGIChristmas.

MAGGI is a leading culinary brand from Nestlé Nigeria, committed to inspiring better cooking habits and bringing families together through delicious, nutritious meals.

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FG Suspension of Sachet Alcohol Ban Excites NECA

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sachet alcohol

By Modupe Gbadeyanka

The decision of the federal government to suspend the ban on alcohol produced in sachets has been welcomed by the Nigeria Employers’ Consultative Association (NECA).

The Director-General of the group, Mr Adewale-Smatt Oyerinde, described it as a right step in the right direction because it respects existing National Assembly resolutions and restores regulatory clarity.

Recall that recently, the Office of the Secretary to the Government of the Federation (OSGF) ordered the suspension of the policy due to concerns raised by the House of Representatives Committee on Food and Drugs Administration and Control.

In a statement, the NECA chief said the immediate suspension of all enforcement actions relating to the proposed ban on sachet alcohol and 200ml PET bottle products, pending the conclusion of consultations and the issuance of a final policy directive, was good for the industry and the economy.

According to him, the sachet and PET segment of the alcoholic beverage industry accounts for a significant portion of the estimated N800 billion invested in the sector and supports thousands of direct and indirect jobs in manufacturing, packaging, logistics, wholesale and retail.

He stressed that in an economy already struggling with high unemployment and rising business costs, abrupt policy measures that threaten existing jobs and legitimate investments would be counterproductive.

“We fully acknowledge the need to address public health concerns, especially regarding children and young people, but the solutions must be evidence-based and carefully designed so as not to drive activities into the informal and unregulated economy or encourage illicit products.

“We are looking forward to a deepened consultation to enable the protection of jobs, livelihoods and legitimate investments, etc., while also ensuring that public health objectives are effectively and sustainably achieved,” Mr Oyerinde said.

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