Brands/Products
Promasidor Takes World Milk Day Celebration to 5 Lagos Orphanages
By Dipo Olowookere
In commemoration of the World Milk Day celebrated globally last Friday, Promasidor Nigeria Limited, makers of Cowbell Milk, Onga, Top Tea, Loya Milk and other quality brands, donated products to five orphanages in Lagos.
The beneficiaries were S.O.S. Children’s Village, Isolo; Bethlehem Charity and Orphanage Centre, Ikotun; Hearts of Gold Children’s Hospice, Surulere; Heritage Homes, Anthony Village; and Change a Life Foundation, Maryland.
Receiving the items, which were Cowbell Milk and Cowbell Chocolate, General Manager of Heritage Homes, Mrs Vivian Osuntokun commended Promasidor for identifying with the less-privileged people in the society and assisting the organization to meet its obligation to the children under its care.
She said, “We are excited about the support. This will go a long way in helping us to meet the nutritional requirements of the children. What this shows is that Promasidor truly cares about the wellbeing of the less-privileged members of the society. We look forward to other organizations to take a cue from what the company has done.”
Co-founder of Bethlehem, Mr Olowoyeye Bayo, also described the gesture by Promasidor as considerate and timely, adding: “It shows that Promasidor is concerned about the future of Nigerian children”.
“For remembering Nigerian orphans on the occasion of the World Milk Day, the company has shown that it truly cares. Apart from sending products, its staff made out time to come to play with the children and their caregivers. That is thoughtful, caring and motivational”.
“Sincerely, we need this kind of support to realize that we are not alone on this journey. It will also reduce the burden of providing for the needs of the kids because it is challenging doing it alone. We appreciate the effort of the company.”
Marketing Manager of the company, Mr Abiodun Ayodeji said the donation was part of the company’s desire to support Nigeria in building a healthy and happy future. Promasidor, he said, “believes that good nutrition is the right of every Nigerian child.
“The essence of the World Milk Day is to create awareness on the health and nutritional benefits of adequate milk consumption. There is a daily dietary requirement everybody should meet. For children, meeting this requirement is not only necessary but critical to their mental and physical development.
“Unfortunately, some people do not have the capacity to meet the requirement. So, we at Promasidor have decided to take the advocacy a step further. We have chosen to give products to a number of orphanages to assist them in meeting the dietary requirements of the children in their care.”
Promasidor recently extended a similar gesture to malnourished children in internally displaced camps in different parts of Nigeria through Empower 54, a non-governmental organisation.
The manufacturing company is also involved in different corporate social responsibilities aimed at developing the mental, intellectual and physiological aspects of the Nigerian child. Examples of such initiatives are Cowbellpedia Secondary School Mathematics TV Quiz Show, Promasidor Harness Your Dream (a career guidance initiative) and Cowbell Football Academy.
By Modupe Gbadeyanka
To make finding the right service provider or reaching the right customer seamless, popular local information portal, Connect Nigeria, has introduced a Quote Request platform.
Connect Nigeria described the new system as “a digital solution designed to make connecting with service providers faster, easier, and more reliable.”
It said the Quote Request was built for consumers who need services quickly and want trusted options without the stress of searching endlessly; and service providers and businesses looking for real, high-intent customers without spending heavily on marketing.
“Whether you need a caterer for an event, a plumber for your home, or a designer for your brand, the platform is designed to connect you with the right people,” Connect Nigeria added.
“By connecting demand directly with supply, the platform creates a more structured and dependable marketplace,” it further stated.
At its core, the Quote Request simplifies the entire process of finding and offering services.
To use the service, users have to submit a request describing the service or product needed, which is then sent to verified vendors on the platform. Interested providers respond within 1–2 days, and users compare offers and choose what works best for their needs and budget.
“Instead of searching for vendors, the vendors come to you, with relevant, tailored responses,” Connect Nigeria explained.
The company expects this new platform to eliminate the stress of endless online searches, delayed or vague responses, and uncertainty about service quality.
As for businesses, it solves poor visibility, inconsistent customer flow, and lost opportunities due to slow response times.
Connect Nigeria Quote Request mobile app is now available on the Google Play Store and Apple App Store.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
