By Modupe Gbadeyanka
The cocoa beverage market in Nigeria has become more competitive with the introduction of a new product called Twisco Chocolate Drink Powder.
The chocolate drink was produced by Promasidor Nigeria Limited and it is to demonstrate the company’s strong commitment to enriching the lives of Nigerians by providing them with quality nutrition.
The Managing Director of Promasidor Nigeria, Mr Anders Einarsson, explained that Twisco confirms the organisation’s commitment to designing quality food products to keep Nigerian families nourished, especially with a branded active ingredient, called ENERFORT.
According to him, ENERFORT is a special blend of 10 power-packed micronutrients, including Vitamin B2, B6, B12, C, D3, Niacin, Calcium, Phosphorus, Iron and Zinc– all which are necessary for optimal energy release needed to power consumer’s dream.
To penetrate the market deeper, the company has signed multi-talented singer, Tiwa Savage, as the Twisco Brand Ambassador.
At the signing ceremony, Mr Einarsson noted that Tiwa Savage’s personality and career exploits in the Nigerian and global entertainment industry is in sync with Promasidor’s brand-building objectives, adding that the singer of international repute will enjoy a mutually beneficial relationship with Promasidor as Brand Ambassador for Twisco.
“Tiwa is a great Nigerian, multi-award-winning singer and songwriter known worldwide. In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.
Also speaking during the event, the Marketing Manager, Promasidor Nigeria, Mr Abiodun Ayodeji, said the introduction of Twisco Chocolate Drink Powder into the Nigerian market was designed to meet the nutrition needs of the Nigerian child, adding that all members of the family are expected to enjoy the goodness of the new offering.
“Twisco is a premium chocolate drink powder that we are offering to our esteemed Nigerian consumers. It has the goodness of cocoa, malt and milk. It comes in a premium look and feel packaging available in 25g Sachets, 500g Tin and 500g Refill,” Mr Ayodeji explained.
Tiwa Savage, the Twisco Brand Ambassador, pronounced how the Twisco Chocolate Drink Powder will ride on the crest of her brand personality to market success.
She cited her huge social media following, especially her Instagram handle, as one of the sure-fire routes to the consumer market.
“For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata.
“I particularly like the brand because it meets my expectation. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.
At the end of the product launch, Promasidor promised to continually use its unique and thorough knowledge of the food industry in Africa to energise, nourish and enrich the quality of the lives of the people on the continent.
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