Brands/Products
realme Launches Affordable Premium Smartphones in Nigeria
By Dipo Olowookere
One of the world’s fastest-growing smartphone brands, realme, has formally entered the Nigerian market, with a focus on delivering premier products to consumers at affordable prices compared with its competitors.
At the grand launch in Lagos last Friday, the company stated that its main target audience in Nigeria is the young at heart, who want good smartphones that can make them do more on-the-go.
“Africa is at the forefront of global mobile growth, and realme is committed to being a key player in this vibrant market.
“We’re not just selling smartphones, but delivering value and making sure that advanced technology is within the reach of every Nigerian,” the Marketing Manager for Gulf Countries and Africa, Zena Ma, said at the event held at the Balmoral Convention Centre in Ikeja.
“Nigeria is a dynamic market with immense potential. The youth are tech-savvy, passionate, and constantly on the lookout for innovative technology that doesn’t break the bank.
“We believe in empowering the Nigerian youth with the technology they need to make bold strides in a digital world. This is just the beginning of our journey in Nigeria, and we are excited to grow with this market,” the Sales Manager for Nigeria, Mr Olamide Kaka, said.
At the centre of realme’s launch is the Note 50, a device tailored for users who desire top-level performance without compromising on design or price.
The Note 50 is equipped with a 6.7-inch HD+ display with a 90Hz refresh rate and IP54 dust and splas resistance and a 7.99mm thickness, which is the only product in the same price range that can reach IP54 level warterproof and dustproof.
Its durability far exceeds our expectations. The realme Note 50 runs on Android 14-based realme UI T Edition and is powered by a Unisoc T612 chip onboard paired with 3GB of RAM and 64GB of inbuilt storage (expandable to 128GB). realme Note 50 comes with 5,000mAh battery, which can be used for a long time.
Alongside the Note 50, realme unveiled two other devices catering to different segments of the market: the GT6, a premium flagship device, and the C61, a budget-friendly smartphone. GT6 is equipped with the latest and most powerful mobile phone chip: Snapdragon 8 gen3, which can meet almost all your requirements for mobile phone chips. At the same time, its AI camera and AI eye protection mode also use the most advanced technology.
According to Mr Kaka, “With the launch of the Note 50, alongside our flagship GT6 and the affordable C61, we are confident that realme will become a household name in Nigeria in no time.”
Realme’s entry into Nigeria is part of its broader expansion strategy across Africa, aiming to provide affordable, innovative technology to the region’s fast-growing youth population.
With a focus on design, performance, and value, realme plans to partner with local retailers and telecommunications companies to ensure that its products are widely accessible across the country. Additionally, realme is committed to investing in Nigeria’s technology ecosystem.
By Modupe Gbadeyanka
Nigerian shoppers now have more payment options on the popular e-commerce platform, Jumia, with the integration of PalmPay after a strategic partnership sealed by both organisations.
It was gathered that this collaboration underscores both parties’ commitment to developing the digital payment ecosystem in Nigeria and growing the use of the cashless economy.
PalmPay is a leading Africa-focused fintech operating Nigeria’s most used mobile wallet and its addition to the Jumia payment gateway will allow shoppers to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration.
This alliance marks the beginning of a long-term collaboration between two industry giants, aiming to drive innovation, increase convenience for consumers, and foster the adoption of digital payments across Africa.
To celebrate the launch of the partnership, PalmPay and Jumia are launching a special Christmas campaign, running from December 11 to 30.
During this period, customers who make purchases on Jumia using the PalmPay payment method will stand a chance to win exciting cash rewards.
“We are proud to partner with Jumia as we bring together the best of fintech and e-commerce to redefine the online shopping experience.
“This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers,” the Chief Marketing Officer of PalmPay, Ms Sofia Zab, said.
“At Jumia, we are dedicated to creating value for our customers by ensuring a convenient, reliable, and secure shopping experience.
“This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform.
“By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions,” the chief executive of Jumia Nigeria, Mr Sunil Natraj, stated.
By Dipo Olowookere
High-quality pasta made from high-quality wheat, Mama’s Pride Macaroni, has been introduced into the Nigerian market by Crown Flour Mill Limited.
The product was launched at an event in Lagos on Wednesday, December 18, 2024, almost a year after the wheat milling and pasta business of Olam Agri in Nigeria unveiled Mama’s Pride Spaghetti.
The brand ambassador for Mama’s Pride Macaroni is Bimbo Ademoye, an actress, who is expected to use her influence in the Nigerian showbiz industry to drive sales.
Crown Flour Mill disclosed that it manufactured this new brand because of its continued commitment to delivering affordable, tasty, and nutritious food options.
It offers a non-sticky experience for lovers of pasta. It can be enjoyed plain with sauce, jollof, fried, or paired with vegetables.
“I am proud to identify with the business and Mama’s Pride Pasta. We share a common trait, a focus on enriching people’s experience and spreading joy across homes. I can assure consumers that this is the best pasta product in the market in terms of taste and preparation,” the brand ambassador stated.
“We put in so much effort into developing the Mama’s Pride Macaroni brand to build on the success of the spaghetti variance introduced about a year ago.
“This brand continues to garner rave reviews from trade partners and consumers. The Mama’s Pride Macaroni certainly will redefine its segment,” the Managing Director for Wheat Milling Business at Olam Agri in Nigeria, Nitin Mehta, stated.
Also, the B2C Business Head for Grains and Animal Feed at Olam Agri in Nigeria, Siddarth Suri, said, “We are delighted to be releasing the Mama’s Pride Macaroni to the market after careful product research, development and production processes.
“The effort put into the manufacturing of this rich product underlines our commitment to providing superior, top-quality and affordable products to feed the teeming local population.”
Further, the General Manager and Head of Marketing for Olam Agri in Nigeria, Bola Adeniji, stated, “Consumer responses after various product testing engagements show that the Mama’s Pride Macaroni is unrivalled in its segment. This gave us the confidence to go ahead and launch the product on the market.
“Considering pasta meals have become popular among households, our brand is positioned to provide culinary delight across dining. It is versatile and combines perfectly with a variety of sauces and toppings.”
By Modupe Gbadeyanka
An innovative product designed to help consumers conveniently have their parcels or purchased items picked up or delivered seamlessly has been introduced by Uber.
This product Uber package product known as Courier, allows consumers to book a delivery person to collect their prepaid items from stores, whether purchased in-store or online.
To use the service, consumers simply need to prepare the item for pickup, select “Courier” on the Uber app, choose the delivery type (send or receive), input the pickup and delivery addresses, and review the terms and conditions. Upon confirmation of the request, the consumer can monitor the delivery progress in real time via the app.
With store pickups, one can upload a picture of his or her receipt and provide specific instructions for the driver regarding where and how to pick up the items. Additionally, the driver can interact with the store on the customer’s behalf.
Safety remains a core principle that Uber embeds into all products and services. With Store Pickups, users can take advantage of Live Tracking, which allows them to follow the pickup and delivery of their items, and PIN Verification, which provides a unique PIN that the delivery person can use to verify that the correct item has been collected or delivered.
Commenting on this innovation, the Country Manager for Uber in Nigeria, Tope Akinwumi, said, “We aim to stay close to the evolving needs of our consumer base and the introduction of Store Pickups with Courier demonstrates this understanding.
“With Courier, one can send or receive items and also have purchased items picked up in-store, providing convenience for consumers and allowing them to spend more time with loved ones this festive season.”
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