Media OutReach
Robust Demand Ahead: 75% of Consumers Plan Jewellery Purchases, with Natural Diamonds Leading
Self-reward joins birthdays as a key driver of Hong Kong’s natural diamond market, new consumer survey reveals
HONG KONG SAR – Media OutReach Newswire – 8 April 2026 – Coinciding with World Diamond Day on April 8, NielsenIQ released its latest jewellery gifting study. The study offers a practical guide for those who are looking for meaningful gifts for significant gifting occasions such as the forthcoming Mother’s Day. The study reveals that despite an increasingly complex macroeconomic environment, Hong Kong’s natural diamond jewellery market continues to demonstrate remarkable resilience, consumer intent remains strong, with 75% of consumers planning to buy jewellery in the next 12 months and 76% of them specifically considering natural diamonds.
The study also highlights a growing cultural shift towards self‑purchase and the celebration of life’s most personal moments, reaffirming that the impulse to give—to oneself as well as to loved ones—continues to underpin demand.
At the same time, shoppers are placing greater emphasis on assurance and transparency, with traceability and value‑added services becoming increasingly influential in shaping both where—and what—they choose to buy. Together, these shifts highlight a market in which trust, service excellence and authenticity are emerging as powerful drivers of differentiation.
Key insights to understand consumer preferences and behaviour:
- The Rise of the “Self-Reward”: Rewarding oneself has emerged as a key driver of jewellery buying, with 57% of consumers planning to buy for themselves. The primary reason for these self-purchases is to reward oneself (55%), followed by celebrating special occasions (33%) and personal enjoyment or collection (32%). This trend sits alongside traditional romantic gifting for spouse/partner (42%), signaling a broader shift towards personal empowerment and self-celebration.
- Celebratory Moments Top the Gifting Calendar: The most frequent jewellery‑gifting occasions are the annual milestones of everyday life. Birthdays (51%) and anniversaries (42%) remain the primary drivers for both giving and receiving jewellery, while engagements and weddings (31%) as well as Valentine’s Day (31%), continue to hold significant importance.
- Marking Special Occasions Matters Most: When purchasing for others, marking a meaningful occasion is the primary gifting driver (50%), followed by expressing love or care (36%) and the desire to surprise or delight someone (33%).
- The Informed Consumer: Traceability and Added-value Services Take Centre Stage: Price remains a key consideration (55%) when selecting natural diamonds, but consumers weigh this against the 4Cs (38%), design (37%), and certification (36%). Traceability matters to 70% of natural diamond intenders, while 80% say value-added services significantly boost their purchasing confidence.
Intrinsic and Emotional Values
The research reveals that natural diamonds are increasingly woven into the fabric of daily life and personal achievement. Consumers strongly associate natural diamonds with intrinsic, lasting qualities: 75% believe they hold their value better due to their rarity and finite supply, and 73% view each stone as one of a kind. Beyond the investment, however, lies a deep emotional connection. Nearly three-quarters of respondents (72%) expressed that natural diamonds bring them joy to wear and can be worn every day to match their outfits.
These emotional and symbolic associations are reflected in consumers’ natural diamond jewellery purchasing habits: rings (55%), necklaces (49%), earrings (42%), and bracelets (41%) emerge as the most popular categories. Mid‑sized stones (68%), ranging from approximately 0.5 to 1.49 carats, are the preferred choice. Spending tends to concentrate in the mid‑range, particularly between HK$10,000 and HK$20,000 (31%), followed by the HK$20,000 to HK$30,000 range (22%). Most consumers (46%) prefer to choose jewellery based on design rather than a fixed style, with 18K white gold the primary material choice (34%), followed by 18K rose gold (18%).
Online Discovery Meets In-Store Trust
Despite the digital age, the desire for a tangible experience endures. A commanding 75% of consumers prefer to purchase in-store, with 35% insisting on completing their entire transaction offline. Transparency bridges the two worlds—70% of natural diamond intenders cite traceability as important, underscoring the growing expectation for credible and accessible product information that reinforces the confidence of physical retail.
Strong Receiving Intentions Signal Continued Momentum
Looking ahead, consumer expectations for receiving diamond jewellery remain exceptionally high. 74% of respondents anticipate receiving jewellery in the next 12 months, and among them, an overwhelming 85% hope to receive natural diamonds. Special occasions (47%) are the most anticipated reason for receiving, with birthdays (54%), anniversaries (44%), Valentine’s Day (40%) and engagements and weddings (35%) leading the calendar. These figures underscore a confident outlook for the natural diamonds industry.
The consumer survey, conducted by NIQ from 27 January to 11 February 2026, involved a total of 572 participants aged 18-54 through various online channels. Among the respondents, 24% were male and 76% were female, with the majority (77%) being married, engaged, or in a relationship. Commissioned by De Beers Group, NIQ managed the design and data analysis of the survey.
Notes to Editors
Hashtag: #DeBeersGroup #adiamondisforever #naturaldiamonds #diamonds #ConsumerSurvey
http://www.debeersgroup.com
https://www.linkedin.com/company/debeersgroup/
http://www.facebook.com/DeBeersGroupOfCompanies/
http://www.instagram.com/debeersgroup
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit 
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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