Brands/Products
Rexona Thrills Consumers With New 72-hour Deodorant

By Modupe Gbadeyanka
A new deodorant to keep users dry and fresh for 72 hours has been introduced by Rexona, a product of Unilever Nigeria Plc.
The product leverages cutting-edge motion sense technology with an intelligent formula that adapts to movements, releasing additional bursts of protection as motion increases.
The deodorant offers non-stop protection from sweat and odour throughout the day, regardless of lifestyle, the company at its Stay Dry and Fresh for Longer campaign last Friday.
Rexona said this campaign is poised to transform how Nigerians approach personal hygiene, empowering Nigerians to move confidently and embrace a life free from sweat and odour concerns.
It stated that the aim is to educate Nigerians about the science behind sweat and odour production and debunk the common misconception that showering alone is enough for complete protection.
Through the promotion, Rexona seeks to empower Nigerians to take control of their sweat and odour concerns and experience the confidence that comes with staying fresh all day.
The Stay Dry and Fresh for Longer initiative will include engaging touchpoints, interactive in-store demonstrations, and powerful social media initiatives.
These activities will provide Nigerians with valuable information about the benefits of daily deodorant use and showcase how Rexona’s Motionsense Technology sets a new standard in sweat and odour protection.
“At Unilever, we are constantly striving to develop products that meet the evolving needs of our consumers, and the new Rexona 72 hours deodorant, is a significant leap forward in deodorant technology, offering Nigerians unparalleled protection from sweat and odour,” the Beauty, Wellbeing and Personal Care Marketing Lead at Unilever Nigeria Plc, Mr Akintayo Akinseloyin, said.
Brands/Products
Zoho Deepens CRM Platform with AI, Workflow Automation Features

By Aduragbemi Omiyale
The customer experience (CX) platform of Zoho Corporation has been updated with new features designed to make CRM more accessible across organisations, not just for sales teams.
The global technology company in a statement said the platform has now been embedded with powerful new Artificial Intelligence (AI) and workflow orchestration features, driven by its in-house AI engine, Zia.
It stated that CRM for Everyone is now generally available globally, with enhanced Zia capabilities and new features like Connected Records and Connected Workflows.
The platform now features several agentic AI capabilities through Zia, allowing users to issue natural language prompts to generate reports instantly, with the ability to review, pause, and edit in real time.
Zia also enables custom module creation using plain language, allowing non-technical users to set up field types, permissions, and module structures effortlessly. Creating workflows is similarly simplified – Zia acts on behalf of the user to automate tasks.
Additionally, a unique “Image to Canvas” tool lets users convert images into functional design elements within the CRM interface, enhancing visual customisation.
The company also stated that CRM for Everyone now has Connected Records and Connected Workflows.
Connected Records automatically link tasks and data across departments, ensuring continuity throughout the customer journey, while Connected Workflows orchestrate tasks across multiple teams, enabling sales, marketing, onboarding, account management, finance, and legal departments to stay aligned with seamless access to contextual information. This ensures customers receive consistent experiences at every interaction point.
“Many people across departments need access to customer information, yet CRMs have traditionally been limited to sales.
“With CRM for Everyone, we’re democratising access and simplifying system use through Zia’s capabilities. Anyone can now create reports, workflows, or even redesign their CRM interface using simple prompts,” the Country Head of Zoho Nigeria, Mr Kehinde Ogundare, stated.
Brands/Products
TECNO Revolutionises AI Imaging With CAMON 40 Premier 5G

By Modupe Gbadeyanka
A prominent phone maker, Tecno, has launched Camon 40 Premier 5G to revolutionise mobile photography and everyday smartphone use.
The new product from the global innovative technology brand is armed with AI-powered imaging, seamless 5G connectivity, and high-speed performance, driven by an advanced MediaTek Dimensity 8350 processor.
It is marketed in Nigeria by Transsion, and is available at authorized Tecno retail outlets and platforms across the nation.
“The CAMON 40 Premier 5G represents a major leap forward in mobile photography and processing power.
“With MediaTek’s flagship-level Dimensity 8350 Ultimate chipset, users can experience effortless multitasking, smoother gaming, and superior energy efficiency.
“Whether you’re capturing cinematic videos or taking photos in motion with the AI FlashSnap, this device adapts intelligently to your needs by delivering consistently brilliant results with ease,” the chief executive of Transsion, Mr Chidi Okonkwo, said.
Business Post reports that the Camon 40 Series features four models; Camon 40, Camon 40 Pro, Camon 40 Pro 5G, and Camon 40 Premier 5G, each equipped with powerful capabilities to meet the evolving needs of modern smartphone users.
The Premier 5G, in particular, stands out with its advanced imaging system and performance technology tailored for creatives, tech-savvy users and those who value both aesthetics and functionality.
It is also equipped with a Sony IMX890 50MP OIS main camera, accompanied by a 50MP 2x portrait lens and a 114-degree ultra-wide 50MP autofocus camera.
Together, they enable DSLR-level photography, including professional-grade portraits, expansive landscapes and stunning low-light shots.
Additionally, the AI FlashSnap function ensures rapid, ultra-clear image capture even in dynamic scenarios, perfect for content creators and everyday users alike.
On the performance front, the MediaTek Dimensity 83500 Ultimate delivers flagship-level computing with an ultra-efficient 4nm architecture. The processor is built for sustained power, enabling high-speed 5G connectivity, vivid graphics rendering and real-time AI enhancements without draining battery life.
The Camon 40 Premier 5G also includes a vibrant AMOLED display, a vibration-sensing in-display fingerprint scanner, and a 5100mAh battery with 70W ultra-fast charging, providing a sleek yet powerful device that fits effortlessly into modern lifestyles.
With the Camon 40 Series, Tecno continues to redefine what a smartphone can achieve by combining cutting-edge technology with elegant design and unmatched affordability.
Brands/Products
Jamara Home Celebrates Mothers With Extensive Range of Products

By Aduragbemi Omiyale
One of the leading destinations for electronics and home appliances in Nigeria, Jamara Home, has joined others across the globe to celebrate mothers on Monday’s Day observed on Sunday, May 11, 2025.
The company is giving customers the opportunity to show appreciation to their mothers with a variety of top-quality essentials and gifts, including gas cookers for dependable everyday cooking, refrigerators and freezers to keep meals and moments fresh, smart TVs for entertainment that brings the family together, kitchen tools and appliances for enhancing convenience and creativity in the home, and air conditioners for cool and comfortable living.
Jamara Home assured Nigerians it has these products in stock at its showrooms in Lagos and Port Harcourt, Rivers State, to suit every type of mum because every mother deserves to be celebrated in a way that’s as special as she is.
“We see mothers as the unsung heroes of our everyday lives. This celebration gives us an opportunity to express our gratitude and to help our customers do the same through products that are thoughtful, meaningful, and heartfelt,” the Managing Director of Jamara Home, Rabi Jammal, stated.
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