Brands/Products
Rite Foods, Eniola Badmus ‘Feed the Needy’ in Lagos
By Modupe Gbadeyanka
It was a moment of joy for some less privileged in Lagos on January 1 and 2, 2024, when Rite Foods Limited partnered with a movie star, Eniola Badmus, for her Feed the Needy initiative.
From comforting seniors at the Lagos State Old People’s Home to cheering up families at Heritage Homes Orphanage, the initiative delivered much-needed essentials
The duo brought essential supplies and joyous moments to marginalised communities across the city, with Rite Foods giving the beneficiaries Bigi’s refreshing flavours and Fearless energy drink.
The journey started at the Lagos State Old People’s Home, where residents enjoyed Eniola Badmus’ company and refreshing Bigi drinks.
Bethesda Home for the Blind echoed with tales of resilience and shared laughter over Rite Foods’ delicious treats, and at Heritage Homes Orphanage, joyful shouts filled the air as children celebrated with Bigi beverages and games.
The grand finale in Shogunle was a vibrant community celebration with much musical entertainment and stage performance by upcoming dancers, a dance competition by children, followed by mothers, with fabulous items as prizes, the show was made more delightful for children with the gaming session of the Bigi Ring Toss, X and O, and the Blind Taste where they were made to identify the various Bigi flavors with their eyes closed, the show culminated with scholarships for two children after a test on current affairs.
Esther Adeyinka, a Junior Secondary School (JSS) two student of the Ikeja Junior High School, and Segun Adeniji, a Primary Five student of Local Government Primary School, both in Shogunle, emerged winners and were awarded scholarships to the Senior Secondary School (SS) Three levels, with Segun to continue at Ikeja Secondary School, which he indicated much interest. The scholarships cover their academic activities as well as feeding.
“We’re proud to stand by initiatives like ‘Feed the Needy’, putting smiles on the faces of the marginalised people who are in dire need of assistance and getting refreshed with our products,” the Media and Insight Manager at Rite Foods, the Adedotun Ajibade, averred.
“It’s about giving back, providing a helping hand to those who might struggle,
“Seeing smiles on their faces makes it all worthwhile. I am very grateful to Rite Foods Limited.
“It has been with me since l started and the company has been very helpful in making the initiative a success,” Eniola Badmus stated.
Brands/Products
Unapologetically Her – Women Take Centre Stage on GOtv this March
March is globally recognised as Women’s Month, a time to celebrate strength, resilience, and impact. From International Women’s Day and Mother’s Day, the spotlight is on women and the many roles they embody.
This March, GOtv steps into the stories of women not just as characters, but as forces that shape families, legacies, and entire worlds. Because on GOtv, these stories are more than entertainment, they are reflections of real women.
From Mothers of the Bride, where Mia Sisi carries the weight of family pride and will go to any length to protect their name, to Wura, who would go to any length to protect the family.
At the heart of Wura is also Iyabo, fierce, loyal, and unwavering. A mother whose strength is not just in her love, but in her readiness to fight for what is hers. She represents a kind of womanhood that is bold, protective, and deeply rooted in resilience.
Then there’s Daughter of Water, a story of identity, mystery, and purpose… where a woman’s journey flows as deeply as her power.
The Split brings another dimension, ambition, complexity, and the balancing act women navigate in love, career, and self.
And on Heartbeat, we see women show up in everyday strength, in love, in loss, in quiet courage that keeps life moving forward.
Across every screen, one thing is clear: there is no single way to be a woman.
She can be soft and strong, protective and powerful and calm… yet ready to rise again when life demands it.
This is what GOtv celebrates, women in their fullness. The fighters, the nurturers, the leaders, the survivors. The ones who hold families together, challenge the odds, and redefine what strength looks like every single day.
And this March, their stories take centre stage.
To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For c
Brands/Products
Canal+ to Discontinue MultiChoice Streaming Service Showmax
By Adedapo Adesanya
Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.
The company said the Showmax board has made the decision to discontinue the service in the near future.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.
It added that it will share further details in the future, including timelines and any future steps, should they be required.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.
However, it soon faced some challenges and couldn’t hit its target.
In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.
The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.
With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.
Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”
Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”
Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.
MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.
Brands/Products
Hypo Bleach Not for Drinking, But to Whiten Your White Fabric—Marketing Manager
By Modupe Gbadeyanka
The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.
In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”
“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.
“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.
He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”
“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.
|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.
A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.
“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.
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