By Adedapo Adesanya
Amidst the mission to drive safe and sustainable energy usage, software and energy multinational company, Schneider Electric, recently raised awareness around original products at a roadshow campaign in Oshodi, Lagos, Nigeria.
The event was held across two markets in Oshodi, Arena Market and Brown Street, to inform the population about original Schneider Electric products and provide the opportunity for customers to learn about licensed resellers and various categories of products.
The roadshow witnessed the strengthening of the relationship between the resellers and the brand, as the new Country President of Schneider Electric West Africa, Ajibola Akindele, was introduced.
Also at the event were the Marketing Communications Manager, Schneider Electric West Africa, Ms Omobolanle Omotayo; Channels Sales Director, Schneider Electric West Africa, Mr Nurudeen Oyedeji; and Retail Sales Specialist, Schneider Electric Nigeria, Mr Ibrahim Balogun, amongst others.
Speaking at the show, Mr Oyedeji mentioned that the spread and accessibility of Schneider Electric’s product to customers in the community could be attributed to the credible distributors present in the Oshodi community and the work they do.
He also stressed the importance of end-users patronizing the brand from only approved vendors.
“We can push Schneider Electric’s products to the end-users because of our resellers and distributors’ presence in this community; all SE’s customers in the Oshodi community are advised to purchase strictly from these distributors to avoid acquisition of counterfeit Schneider Electric products,” he said.
Adding her input, Ms Omotayo highlighted that the connection with the resellers provided noteworthy feedback on Schneider Electric’s work being done in the community and areas for innovation.
“The roadshow offered an opportunity to gauge the market’s response to our products and interact with various resellers and distributors who provided unique insights into the sales and marketing work Schneider Electric does. This insight will aid Schneider to continuously work innovatively to deliver on consumers’ pain points,” she said.
Buttressing his statement, Mr Balogun noted that “the roadshow campaign aided in reaching existing customers and establishing new connections with potential customers in the community to become licensed resellers and distributors of Schneider Electric’s solutions. Schneider Electric remains dedicated to bettering the lives of consumers by ensuring that the products are accessible to all.”
Schneider Electric drives digital transformation by integrating world-leading process and energy technologies, an endpoint to cloud connecting products, controls, software, and services across the entire lifecycle, enabling integrated company management for homes, buildings, data centres, infrastructure, and industries.
