Brands/Products
Schneider Electric Urges Consumers to Always Purchase Original Products
By Adedapo Adesanya
Amidst the mission to drive safe and sustainable energy usage, software and energy multinational company, Schneider Electric, recently raised awareness around original products at a roadshow campaign in Oshodi, Lagos, Nigeria.
The event was held across two markets in Oshodi, Arena Market and Brown Street, to inform the population about original Schneider Electric products and provide the opportunity for customers to learn about licensed resellers and various categories of products.
The roadshow witnessed the strengthening of the relationship between the resellers and the brand, as the new Country President of Schneider Electric West Africa, Ajibola Akindele, was introduced.
Also at the event were the Marketing Communications Manager, Schneider Electric West Africa, Ms Omobolanle Omotayo; Channels Sales Director, Schneider Electric West Africa, Mr Nurudeen Oyedeji; and Retail Sales Specialist, Schneider Electric Nigeria, Mr Ibrahim Balogun, amongst others.
Speaking at the show, Mr Oyedeji mentioned that the spread and accessibility of Schneider Electric’s product to customers in the community could be attributed to the credible distributors present in the Oshodi community and the work they do.
He also stressed the importance of end-users patronizing the brand from only approved vendors.
“We can push Schneider Electric’s products to the end-users because of our resellers and distributors’ presence in this community; all SE’s customers in the Oshodi community are advised to purchase strictly from these distributors to avoid acquisition of counterfeit Schneider Electric products,” he said.
Adding her input, Ms Omotayo highlighted that the connection with the resellers provided noteworthy feedback on Schneider Electric’s work being done in the community and areas for innovation.
“The roadshow offered an opportunity to gauge the market’s response to our products and interact with various resellers and distributors who provided unique insights into the sales and marketing work Schneider Electric does. This insight will aid Schneider to continuously work innovatively to deliver on consumers’ pain points,” she said.
Buttressing his statement, Mr Balogun noted that “the roadshow campaign aided in reaching existing customers and establishing new connections with potential customers in the community to become licensed resellers and distributors of Schneider Electric’s solutions. Schneider Electric remains dedicated to bettering the lives of consumers by ensuring that the products are accessible to all.”
Schneider Electric drives digital transformation by integrating world-leading process and energy technologies, an endpoint to cloud connecting products, controls, software, and services across the entire lifecycle, enabling integrated company management for homes, buildings, data centres, infrastructure, and industries.
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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