Brands/Products
Schneider Electric Urges Consumers to Always Purchase Original Products

By Adedapo Adesanya
Amidst the mission to drive safe and sustainable energy usage, software and energy multinational company, Schneider Electric, recently raised awareness around original products at a roadshow campaign in Oshodi, Lagos, Nigeria.
The event was held across two markets in Oshodi, Arena Market and Brown Street, to inform the population about original Schneider Electric products and provide the opportunity for customers to learn about licensed resellers and various categories of products.
The roadshow witnessed the strengthening of the relationship between the resellers and the brand, as the new Country President of Schneider Electric West Africa, Ajibola Akindele, was introduced.
Also at the event were the Marketing Communications Manager, Schneider Electric West Africa, Ms Omobolanle Omotayo; Channels Sales Director, Schneider Electric West Africa, Mr Nurudeen Oyedeji; and Retail Sales Specialist, Schneider Electric Nigeria, Mr Ibrahim Balogun, amongst others.
Speaking at the show, Mr Oyedeji mentioned that the spread and accessibility of Schneider Electric’s product to customers in the community could be attributed to the credible distributors present in the Oshodi community and the work they do.
He also stressed the importance of end-users patronizing the brand from only approved vendors.
“We can push Schneider Electric’s products to the end-users because of our resellers and distributors’ presence in this community; all SE’s customers in the Oshodi community are advised to purchase strictly from these distributors to avoid acquisition of counterfeit Schneider Electric products,” he said.
Adding her input, Ms Omotayo highlighted that the connection with the resellers provided noteworthy feedback on Schneider Electric’s work being done in the community and areas for innovation.
“The roadshow offered an opportunity to gauge the market’s response to our products and interact with various resellers and distributors who provided unique insights into the sales and marketing work Schneider Electric does. This insight will aid Schneider to continuously work innovatively to deliver on consumers’ pain points,” she said.
Buttressing his statement, Mr Balogun noted that “the roadshow campaign aided in reaching existing customers and establishing new connections with potential customers in the community to become licensed resellers and distributors of Schneider Electric’s solutions. Schneider Electric remains dedicated to bettering the lives of consumers by ensuring that the products are accessible to all.”
Schneider Electric drives digital transformation by integrating world-leading process and energy technologies, an endpoint to cloud connecting products, controls, software, and services across the entire lifecycle, enabling integrated company management for homes, buildings, data centres, infrastructure, and industries.
Brands/Products
How the Oval Shape Enhances the Sparkle of Your Diamond Ring

If you’re celebrating a special moment in your life, such as an anniversary or a proposal, a diamond ring is an elegant choice to mark that day in the lives of your loved ones. When you’re out looking for the perfect diamond ring to choose from, the shape of the diamond should be a key consideration.
There are a number of different things that can influence the brilliance of a diamond, but the shape and cut of your stone is perhaps the most important. Trendy diamond shapes are everywhere these days, but one unique shape has remained popular over the years – the oval shape.
The oval diamond features a long shape and faceted cut that not only produces a stunning glint but also makes the gemstone look larger. In this article, we’ll explore the way in which the oval cut adds to the sparkle of your diamond ring and how it’s an evergreen choice for any jewelry collection.
Why Choose an Oval Diamond Ring? A Look at the 4Cs
Any seasoned jeweler or frequent diamond buyer will stress the importance of the 4Cs—Cut, Color, Clarity, and Carat Weight— when selecting diamonds that are beautiful and valuable.
Based on the 4Cs, the oval cut is special because it improves each of these factors more than other cuts would. Now, let’s look at oval cuts based on the 4Cs and why they are perfect for those seeking brilliance, beauty, and value.
Cut
A diamond’s cut has a direct influence on its capacity to bend light, and an oval diamond ring is created to maximize brilliance. As a result of its brilliant-cut faceting plan (which comes very close to that of a round-cut diamond), an oval diamond reflects and spreads light in order to produce improved sparkle.
Besides this, its longer shape can minimize the visibility of imperfections while maintaining an awe-inspiring glow.
Color
Oval diamonds also do a great job at color concealment, especially in higher grades. Since they’re faceted in a unique way and do a great job bending light, you’re going to have a whiter-looking diamond than most other fancy cuts, making oval gems great even if you choose to buy a slightly lower color grade.
Oval diamonds allow you to save on more expensive color grades and concentrate on the other 4Cs of a diamond without sacrificing quality and appearance.
Clarity
Clarity describes the presence of inclusions and blemishes in a diamond. Oval cuts conceal small inclusions better than step-cut shapes like emerald or Asscher cuts. This gives you the option to choose a lower clarity grade and still have an amazing-looking stone.
Carat Weight
One of the greatest strengths of an oval diamond is its ability to seem larger than it is. Its shape makes it appear like a larger stone when compared to a round diamond of equal weight. This special trait makes oval diamonds the best option for individuals who need maximum visual appeal without having to raise their budget significantly.
Best Settings for Oval Diamonds
After you explore the beauty of oval diamond rings and select a diamond on Best Brilliance, the next thing you need to do is select the perfect setting for the gem. Your chosen setting should enhance the oval cut’s brilliance, protect its shape, and complement its elongated elegance.
The appropriate setting not only ensures your diamond’s safety but also influences how much light it reflects. Below, we’ve highlighted some of the best settings to showcase the beauty of an oval diamond.
Solitaire Setting – Timeless & Classic
Solitaire settings will flaunt your gemstone’s beauty in a unique way. An oval cut solitaire setting consists of one oval diamond set on a plain or delicate band, with the stone in the spotlight.
This traditional style is great for optimizing light exposure and shine. If you like a clean but elegant look that enhances the natural beauty of your diamond, then the solitaire setting will suit you best.
Split Shank Setting – Fashionable & Supportive
A split shank setting includes a band that splits into two as it approaches the center stone. This gives it extra strength and also an appealing beauty. The setup gives the ring more presence as the set appears thinner while the diamond looks larger. Split shank settings suit buyers who are looking for a mixture of poise, solidity, and glamour.
East-West Setting – Cool & Radical
An east-west setting is a new take on traditional engagement rings, with a horizontal oval diamond instead of a vertical position. The radical styling establishes a modern yet chic appearance without diminishing the elegance of the oval cut. If you prefer something fresh and unique, an east-west setting offers an alternative to classic ring styles.
The Timeless Brilliance of Oval Diamonds
Oval diamonds are the perfect blend of beauty, glow, and sophistication. Understanding how an oval diamond maximizes brilliance and provides buyers with elegance is important. Choosing the best setting is equally as important to take advantage of a unique set style and elevate the appeal of your ring. With the utmost care and regular upkeep, an oval diamond ring is sure to be a timeless piece that will make whatever event you’re celebrating special.
Brands/Products
Rite Foods Encourages Muslims to Rejuvenate With Brand’s Quality Products

By Aduragbemi Omiyale
Leading food and beverage company, Rite Foods Limited, has joined Muslim faithful in Nigeria for the celebration of Eid el-Fitr, the end of the holy month of Ramadan.
In a statement, the chief executive of Rite Foods, Mr Seleem Adegunwa, urged Muslims to embrace the values of love, unity, and exemplary conduct as they enjoy a peaceful and fulfilling Eid, also encouraging them to reflect on the teachings of Prophet Mohammed (SAW) and continue to uphold the virtues of faith, compassion, and national unity.
He further advised Muslims to to rejuvenate and celebrate with its wide range of award-winning products.
“We commend our Muslim brothers and sisters for their devotion throughout Ramadan and encourage them to let the lessons of this sacred period guide their daily lives.
“As they celebrate, we remain committed to providing quality products that add delight and nourishment to every moment,” Mr Adegunwa stated.
Reaffirming Rite Foods’ dedication to excellence, he highlighted the company’s diverse portfolio of premium products, including 13 refreshing flavours of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, Sosa Fruit Drink, available in five delicious flavours, Fearless Energy Drinks for an extra boost, and Bigi and Rite Sausages, perfect for on-the-go enjoyment.
Also, the Head of Corporate Affairs and Sustainability, Mr Ekuma Eze, emphasised that the company, driven by innovation and cutting-edge technology, will continue to cater to the needs of its diverse consumers.
“We are committed to delivering superior quality products that enhance every occasion. Eid el-Fitr is a time of joy, and we are honored to be part of the celebration with our consumers,” he added.
As a brand recognised for quality and excellence in the Fast-Moving Consumer Goods (FMCG) industry, Rite Foods was recently honoured as ‘Food Company of the Year’ at the prestigious Independent Awards 2024.
The company said it remains committed to delivering exceptional products that bring people together in celebration, nourishment, and satisfaction. With a commitment to producing quality products, the company continues to set industry standards in the FMCG sector.
Brands/Products
Adetokunbo Modupe to Headline NIPR Lagos Chapter PR Discourse on April 3

By Adedapo Adesanya
Public Relations guru and chief consultant of TPT International Limited, Mr Adetokunbo Modupe, will headline the Lagos Chapter of Nigerian Institute of Public Relations (NIPR) PR Discourse for the month of April.
The NIPR Lagos chapter is scheduled to hold its monthly Public Relations (PR) Clinic on April 3, where vital issues on the growth of PR practice and its contribution to the national economic value chain will be discussed.
The PR Clinic, with the PR RESET theme, will have TPT International Limited’s founder, Mr Modupe, speaking on PR RESET: Reinventing Yourself for the Evolving PR LANDSCAPE”.
Expected at the special discourse are members of NIPR, special guests, and important personalities in the private and business sectors.
According to Dr Ahmadu, Fatimah-Binta, the General Secretary of NIPR, the monthly meeting will be held on Thursday, April 3rd, 2025, and will feature one of the most sought-after Public Relations Consultants in Africa, Adetokunbo Modupe, Founder of TPT International Limited.
Mr Modupe, a Harvard Business School and York St John University trained leadership Innovation and Management specialist, will bring to bear his vast knowledge of the PR practice spanning over three decades.
The event will be held on Thursday, April 3, at the Eko FM Multipurpose Hall, Agindingbi, Ikeja, by 3 pm, and deliberations are expected to be very thought provoking and impactful.
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