Brands/Products
Seven-Up Bottling Company’s Legacy of Refreshment: How Decades of Expertise Will Shape the Future of Hydr8 100 and D’Vybe
Seven-Up Bottling Company (SBC) remains one of the largest manufacturing companies in Nigeria, continually impacting the economy and the lives of consumers. Interestingly, SBC is deeply intertwined with Nigeria, as it was birthed alongside the nation’s independence, on October 1, 1960, with the first 7Up bottle hitting the market.
SBC’s shared history and heritage with Nigeria began with that inaugural bottle and the company has celebrated alongside Nigerians at every major milestone in the country’s history. With a commitment to making a lasting impact on the nation and its people, the Seven-Up Bottling Company has consistently created value for the Nigerian market by producing high-quality beverages that have become cherished favourites for the Nigerian populace.
SBC has been responsible for producing and distributing some of the favourite and most-loved soft drink brands, including Pepsi, Mirinda, 7Up, Mountain Dew, H2oH!, Teem, Lipton Ice Tea, and Aquafina premium drinking water.
Throughout its six-decade journey, the company’s mission has been clear: to preserve and evolve its legacy of beverage production excellence and its place in innovation was cemented with the introduction of Supa Komando Energy Drink into the Nigerian market. This commitment to excellence further shines through in the introduction of Hydr8 100 and D’Vybe, two new products that reflect Seven-Up Bottling Company’s dedication to innovation and customer satisfaction.
The creation of Hydr8 100 and D’Vybe effectively addresses the changing needs and preferences of consumers, offering Nigerians yet another exceptional beverage experience. With the launch of these two new products, the bottling company reaffirms its dedication to serving its customers with innovative, high-quality beverages. These drinks not only excite the taste buds but also reflect the diversity and individuality of consumers in Nigeria.
Hydr8 100, a carbonated isotonic drink packed with essential vitamins and electrolytes, is available in three flavours – Strawberry, Pineberry, and Tangy Twist. Meanwhile, D’Vybe, a sweetened carbonated soft drink, invites consumers on a journey of flavour exploration with its two flavours – Chapman and Ginger.
However, Seven-Up Bottling Company’s commitment goes beyond just crafting outstanding beverages. The company strives to ensure that consumers not only savor the taste but also understand the passion and effort invested in each creation. This is evident in the thoughtful marketing and advertising strategies that highlight the unique backstory behind every product.
This can be seen with the tagline for Hydr8 100 which is ‘Keep Your Bounce’, which essentially encourages customers to stay rehydrated, refreshed, and rehydrated, while D’Vybe promises to make “Every Moment a Vybe.” This storytelling approach connects the brand with its consumers on a personal level, fostering a deeper appreciation for the products.
As Seven-Up Bottling Company celebrates six decades of excellence, we eagerly await how the brand will continue to evolve in stride. With a legacy firmly established and a dedication to innovation and customer satisfaction, the future looks bright for Hydr8 100, D’Vybe, and the company’s continued impact on Nigeria’s beverage industry.
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
By Adedapo Adesanya
FoodCourt, a Nigerian cloud kitchen startup backed by Y Combinator, has suspended operations after months of unpaid salaries and mounting debts to vendors triggered a staff strike and forced the company to halt customer orders, according to a report by TechCabal.
The publication reported that customers first noticed on March 4 that they could no longer place orders through the FoodCourt app after the company disabled ordering as kitchen workers, delivery personnel and branch staff embarked on strike over unpaid wages. The company also owed outstanding payments to vendors.
By April 19, FoodCourt had temporarily shut its last operating branch after suspending activities across its Lagos and Abuja locations while seeking fresh funding and restructuring the business, according to the report.
The company’s chief executive, Mr Henry Nneji, said the decision to pause operations was not caused by a single issue but by a combination of operational, organisational and working-capital challenges.
“It’s important to clarify that the decision to pause operations wasn’t driven by one single issue. We reached a point where it became clear that continuing to patch those issues while operating wasn’t the right long-term decision,” he said.
“The objective is to build a stronger business than the one that existed before the suspension. We fully intend to bring FoodCourt back,” he added in an emailed response.
The company acknowledged outstanding obligations to employees, vendors, riders and service providers, but declined to disclose the number of affected workers or the total amount owed. It said efforts were underway to resolve the liabilities as part of its restructuring process.
It was also reported that the startup’s financial difficulties worsened after expansion into additional locations increased operating costs, while its cloud kitchen model came under pressure from rising labour, logistics, food and marketing expenses.
Despite the shutdown, Mr Nneji said FoodCourt intends to relaunch after completing its restructuring, adding that the company believes demand for its products remains strong.
Founded in 2021 by Henry Nneji and Paul Adokiye Iruene, FoodCourt operates cloud kitchens under multiple virtual restaurant brands through its consumer app. According to TechCabal, the startup had previously disclosed raising $1.7 million, delivering more than one million meals and reaching $4.3 million in annual recurring revenue by the end of 2024.
By Aduragbemi Omiyale
To further reinforce its commitment to continuous enhancement of customer experience through menu innovation and quality improvements, Chicken Republic, Nigeria’s leading quick-service restaurant brand and a flagship brand of Food Concepts Plc, has improved its Smokey Jollof recipe across restaurants nationwide.
As a customer-centric brand, Chicken Republic regularly evaluates consumer feedback, dining trends, and product performance to ensure its menu continues to deliver the quality and value to which customers have become accustomed.
The updated Smokey Jollof is part of this ongoing commitment to continuous improvement.
The refreshed recipe represents the latest evolution of one of the brand’s most popular offerings.
Developed with a focus on richer flavour, greater consistency and an even more satisfying eating experience, the improved Smokey Jollof reflects Chicken Republic’s dedication to meeting the evolving tastes and expectations of its customers.
“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver.
“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, more enjoyable taste experience while maintaining the flavour profile our customers know and love,” the Managing Director of Food Concept, Mr Olumide Aniyikaiye, stated.
“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better.
“We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” Mr Aniyokaiye added.
The improved Smokey Jollof is now available at Chicken Republic outlets nationwide, allowing customers to experience a more flavourful and consistent version of a fan-favourite menu item.
This latest enhancement underscores Chicken Republic’s broader commitment to innovation, quality and creating memorable meal experiences for customers across Nigeria.
