Dipo Olowookere
BBDO West Africa has emerged as the new creative agency for Stanbic IBTC Holdings PLC, a member of Standard Bank Group with effect from January 2020.
The emergence of the agency came from the highly competitive pitch process put together by the banking group. It was gathered that the financial powerhouse in Africa found BBDO worthy of achieving the company’s dream.
With its selection from several creative agencies that participated in the pitch process, BBDO now takes responsibility for charting the creative course for the Stanbic IBTC brand.
The creative agency is expected to employ a broad range of innovative strategies to create, plan and execute exceptional marketing campaigns for Stanbic IBTC Holdings and its subsidiaries.
Speaking on the selection of BBDO, Head of Marketing and Communications at Stanbic IBTC, Ms Bridget Oyefeso-Odusami, stated that, “It gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as the Group’s new creative agency.”
“The pitch process was very transparent and highly competitive. We look forward to a mutually beneficial relationship which will further propel the status of Stanbic IBTC Holdings PLC as the leading end-to-end provider of financial services in Nigeria,” she added.
On his part, CEO of BBDO West Africa, Mr Igbo Amadi-Obi, said, “We are excited to have emerged from a line-up of some of the biggest and most reputed agencies in Nigeria.
“Personally, I have had the highest regards for Stanbic IBTC right from its early days as IBTC, because it represents my ideals of a model financial institution. And despite that it has grown to become arguably the leading one-stop financial services provider in Nigeria, I find it reassuring that little or nothing has changed in terms of values and culture from those early days.”
Commenting on his agency’s plans for the Stanbic IBTC brand, he added that, “Their ambitions are very clear and so are their objectives. We are committed to drawing from our pool of talents and also from the wealth of resources that is available in our regional and global network to support Stanbic IBTC to further cement their dominance in the Nigerian financial services sector. And should the need arise, we are positioned to extend that support to majority of West African countries where we have a firm foothold.”
BBDO West Africa is the Lagos Nigeria office of BBDO Worldwide. The agency is driven by the passion to deliver compelling commercial content that drives brand value.
Stanbic IBTC Holdings PLC continues to emphasize merit, integrity, quality of work and transparency in its process of selecting agencies.
