Brands/Products
Twiva Shines at Kenya e-Commerce Awards
By Modupe Gbadeyanka
Kenya’s pioneering AI-driven and influencer-powered social commerce platform, Twiva Limited, stole the attention at the recently held Kenya e-Commerce Awards when it went away with two accolades.
The firm was the winner of the Top Rising Star, e-Commerce Award, and trailed in the Best Social Commerce Platform category.
The Head of Marketing and Public Relations at Twiva, Ms Grace Gikonyo, while receiving the awards at the ceremony held at the Movenpick Hotel in Nairobi, expressed the company’s delight at being recognised.
“What an honour to know that Twiva continues to garner the vote of confidence from the Kenyan citizens, as we also acknowledge the immense support we are receiving from our merchants (SMEs), influencers/resellers and our stakeholders.
“Our drive continues to be led by the desire to deliver a great shopping experience for our users on the platform,” she remarked.
On his part, the chief executive of Twiva, Mr Peter Kironji, said, “I celebrate the toil entrepreneurs put into growing their businesses, and these awards are a great way to honour that commitment.
“We are dedicated to revolutionizing the social commerce landscape in Kenya and beyond.
“By leveraging AI and the power of social media influencers, we are creating a new way for brands to connect with consumers, and realize actual conversion in their sales efforts.”
Twiva’s recognition comes amid significant growth in the social commerce sector in Kenya. There were 22.71 million internet users in Kenya at the start of 2024 when internet penetration stood at 40.8 per cent. Kenya was home to 13.05 million social media users in January 2024, equating to 23.5 per cent of the total population.
Recent statistics highlight that 49 per cent of Kenyans have made purchases through social media platforms like WhatsApp, Instagram, TikTok, Facebook, and Twitter, underscoring the vital role of social commerce in the country’s retail landscape.
With the market projected to grow by 23.5 per cent annually, Twiva’s innovative approach to utilizing AI and influencers positions it as a key player in this booming industry.
Twiva has created a seamless and engaging shopping experience by connecting brands with influencers who authentically promote products. This success illustrates the powerful synergy between technology and human influence in driving business growth and consumer engagement.
The Kenya e-Commerce Awards, which has been running for over five years, honours excellence in shopping, retail, and customer success, spotlighting businesses that excel in creating exceptional shopping experiences.
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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