Twiva Shines at Kenya e-Commerce Awards

By Modupe Gbadeyanka

Kenya’s pioneering AI-driven and influencer-powered social commerce platform, Twiva Limited, stole the attention at the recently held Kenya e-Commerce Awards when it went away with two accolades.

The firm was the winner of the Top Rising Star, e-Commerce Award, and trailed in the Best Social Commerce Platform category.

The Head of Marketing and Public Relations at Twiva, Ms Grace Gikonyo, while receiving the awards at the ceremony held at the Movenpick Hotel in Nairobi, expressed the company’s delight at being recognised.

“What an honour to know that Twiva continues to garner the vote of confidence from the Kenyan citizens, as we also acknowledge the immense support we are receiving from our merchants (SMEs), influencers/resellers and our stakeholders.

“Our drive continues to be led by the desire to deliver a great shopping experience for our users on the platform,” she remarked.

On his part, the chief executive of Twiva, Mr Peter Kironji, said, “I celebrate the toil entrepreneurs put into growing their businesses, and these awards are a great way to honour that commitment.

“We are dedicated to revolutionizing the social commerce landscape in Kenya and beyond.

“By leveraging AI and the power of social media influencers, we are creating a new way for brands to connect with consumers, and realize actual conversion in their sales efforts.”

Twiva’s recognition comes amid significant growth in the social commerce sector in Kenya. There were 22.71 million internet users in Kenya at the start of 2024 when internet penetration stood at 40.8 per cent. Kenya was home to 13.05 million social media users in January 2024, equating to 23.5 per cent of the total population.

Recent statistics highlight that 49 per cent of Kenyans have made purchases through social media platforms like WhatsApp, Instagram, TikTok, Facebook, and Twitter, underscoring the vital role of social commerce in the country’s retail landscape.

With the market projected to grow by 23.5 per cent annually, Twiva’s innovative approach to utilizing AI and influencers positions it as a key player in this booming industry.

Twiva has created a seamless and engaging shopping experience by connecting brands with influencers who authentically promote products. This success illustrates the powerful synergy between technology and human influence in driving business growth and consumer engagement.

The Kenya e-Commerce Awards, which has been running for over five years, honours excellence in shopping, retail, and customer success, spotlighting businesses that excel in creating exceptional shopping experiences.