By Modupe Gbadeyanka
Two stars in Kannywood, the Hausa movie industry, have been signed by a notable pasta maker, Crown Pasta, as brand ambassadors. The two celebrities are Ali Jita and Halima Atete, otherwise known as Queen of Kannywood.
The Business Head (B2C) at Crown Flour Mill Limited, makers of the Crown Pasta, Mr Nitin Mehta, disclosed that the company intends to capitalise on the popularity of the two entertainers to drive sales of the product.
“The brand is highly delighted to identify with the two Northern entertainment icons who have distinguished themselves in the Nigerian entertainment industry. I have no doubt that this would be a mutually rewarding relationship.
“We are committed to delivering on our promise of making nutritious and affordable pasta accessible to all Nigerians. This relationship will drive awareness of the category and will aid our goal of nutrition and affordability,” Mr Mehta said.
On her part, the General Manager/Head Marketing (B2C), Crown Flour Mill Limited, Mrs Bola Adeniji, said, “We are delighted to welcome both Ali Jita and Halima Atete to the Crown Pasta family as our brand ambassadors.
“We will be engaging them on different platforms for our brand in the Northern markets. We urge all Crown Pasta consumers and fans of both stars to get ready for an amazing time ahead.”
Commenting on his appointment as a brand ambassador, Ali Jita, whose hit song, Love, was selected by BBC as the second-best Hausa song for 2018, said this is a personal milestone achievement.
The Kano State-born musician who won the City People Music Award for the most ‘Popular Song in 2018’, further described his recent brand ambassadorship status as a career boost which will spur him to accomplish more successes.
“I am glad to be signed on as a Crown Pasta brand ambassador. It signifies that I embody certain characteristics which are in line with the brand’s values. I would also at this point recommend Crown Pasta to consumers for its great attributes of being non-sticky and yet at an affordable price,” he said.
On the part of Halima Atete, an actress from Borno State, expressed her delight at her unveiling as a Crown Pasta ambassador, saying “My appointment as a Crown Pasta brand ambassador gives me great joy.
“It is a reflection of the level of trust and confidence that the brand has reposed on me. Not only do I pledge to be a good brand ambassador, but I’ll also make sure I spread the news about this great product especially to my fans and loved ones. I am also a consumer of Crown Pasta as well, and I attest to the great taste of the product.”
Halima won the Best Actress Award at the 2013 City People Entertainment Awards shortly after making her debut in Asalina, a movie she wrote and produced. Other movies she has featured in include Kona Gari, Asalina and Dakin Amarya.
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