Brands/Products
Verve Rewards Customers to Mark 10th Anniversary
Leading payments technology and card business in Africa established by Interswitch Group in 2009, Verve, is rewarding its customers as it celebrates 10 years of breaking boundaries.
The celebration kicked off officially on Friday, September 27, 2019, with a press launch at the George Hotel, Ikoyi, Lagos.
The event which saw members of the press, partner banks, regulators and other stakeholders come together for the noteworthy milestone, paved way for a series of activities to celebrate with customers.
In his keynote address, Mike Ogbalu III, CEO Verve International revealed that Verve owes its success story to its customers, partners, the press and other stakeholders.
“We are 10 today and we have a lot of people to thank for our journey so far – our partner the banks, our cardholders, the press, regulators, the Verve business & marketing team, other stakeholders,…Thank you for keeping the Verve dream alive, thank you for your resilience and thank you for always raising the bar,” he said.
To appreciate its customers for their support, the brand is rewarding them across several of its touchpoints. One of such exciting customer reward initiatives is the Verve Free Toll activation: For 10days, Verve will give free toll passage from 10am to 10.10am. This activation is available to both Verve Card holders and non-Verve holders, reinforcing the brand’s key benefit as The Rewarding Way to Make Payments. This Verve toll-free access started on Friday, September 27, 2019, and lasted till Tuesday, October 8, 2019.
In addition to the free toll-gate pass, Verve cardholders who purchase at least N3,000 worth of petrol will be rewarded with free 5 litres at select Oando stations from 6 am to 8 pm every Friday. The reward is valid till November 8, 2019.
Also, every Saturday, for the next 10 weeks, 10 lucky Verve cardholders will be gifted with N10,000 prepaid card in 10 supermarkets. Saturday, September 28, 2019, was the first of such Saturdays. 10 lucky Verve cardholders won N10,000 prepaid card each at Spar supermarket, Ilupeju, Lagos. Opebi Spar SuperMarket Lagos comes next after this. As the Verve “train” continues to move across Spar Supermarkets, it will also reach Verve Card Holders in PortHarcourt, Abuja, Enugu, & Calabar.
Speaking on these activities, Cherry Eromosele, The Chief Group Marketing & Corporate Communication Ofiicer said, “We are celebrating our 10th anniversary and the role our customers play in this journey cannot be overemphasized.
“On behalf of Verve International, I would like to thank all our customers for believing in us and giving us the opportunity to serve them.
“Every time a customer brings out his/her Verve Card to pay for a transaction, it’s a statement of trust & loyalty. It is only right to give back to the very people who believed in us right from the get-go till date.
“That is why we will continue to roll out these and other reward schemes from time to time. Afterall, Verve is the rewarding way to make payments.”
Brands/Products
Stanbic IBTC Pension Managers Re-introduces Self-Service Channels
By Modupe Gbadeyanka
The self-service channels of Stanbic IBTC Pension Managers designed to streamline processes and provide easy access to pension management services have been re-introduced.
The subsidiary of Stanbic IBTC Holdings Plc said it brought back the options as part of its commitment to enhancing customer experience by providing innovative solutions, putting them in control of their financial future.
The chief executive of Stanbic IBTC Pension Managers, Mr Olumide Oyetan, reiterated the firm’s dedication to improving pension management by enhancing ease and efficiency.
“By getting acquainted with and utilising these options to their fullest, customers can enjoy the benefits of flexibility and independence,” he stated.
Mr Oyetan further underscored the organisation’s commitment to leveraging technology to improve pension management for customers, ensuring the availability of the self-service channels 24/7 for checking account balances, updating personal details, or making enquiries seamlessly.
“These self-service channels empower customers to take control of their experience as we aim to meet and exceed their expectations through these user-friendly platforms,” he stated.
Business Post reports that one of such channels is MyPension Portal, accessible via the company’s website www.stanbicibtcpension.com.
It offers customers a user-friendly platform to manage their pension details effortlessly. This portal allows for easy updates of personal information, requests for reference letters to submit at schools and embassies, and the ability to switch between investment funds.
It also provides the convenience of accessing and requesting statements at any time, relieving customers of unnecessary stress and paperwork.
In addition, the Stanbic IBTC Pension Managers module on the Mobile App, available for download on Google Play Store and App Store, enables users to view their pension account balance, track contributions and investment performance, monitor recent transactions and contributions, and receive alerts for important pension account updates.
For those who prefer SMS access, customers can simply text “Help” to the shortcode 30388 from their registered mobile phone to receive instructions on performing various tasks via SMS.
The company has also streamlined the process for using contact numbers, allowing customers to connect to the Stanbic IBTC Pension Managers’ Interactive Voice Response (IVR) system for comprehensive guidance on a wide range of enquiries and transactions.
Brands/Products
Holiday Shoppers Spend $1.2trn Online
By Modupe Gbadeyanka
A report released by Salesforce has revealed that about $1.2 trillion was used for shopping across the globe during the just-concluded Christmas and New Year holidays.
It was stated that the United States accounted for $282 billion, with data based on an analysis of 1.5 billion shoppers and 1.6 trillion page views across the Salesforce Platform.
The report indicates that the better-than-expected holiday shopping season was powered by surges in mobile and social commerce alongside increased consumer spending after months of saving in the first half of 2024.
However, shoppers have already sent back $122 billion in merchandise, with consumers and retailers leaning into the use of Artificial Intelligence (AI) and agents to enhance holiday shopping experiences through product recommendations and personalised order support, influencing $229 billion – or 19 per cent – of all online orders.
“Retailers had a robust holiday season, but a 28% rise in the rate of returns compared to last year is a cause for some concern,” said Caila Schwartz, Director of Consumer Insights at Salesforce. “Retailers who have embraced AI and agents are already seeing the benefits, but these tools will be even more critical in the new year as retailers aim to minimise revenue losses on returns and reengage with shoppers.”
It was gathered that about $229 billion of global online sales were influenced by AI and agents in the form of product recommendations, targeted offers, and conversational customer service support, with 19 per cent of holiday purchases influenced by consumers engaging with AI and agents, a 6 per cent increase from 2023.
In addition, shoppers used AI- and agent-powered chat for customer service 42 per cent more than they did during the 2023 holiday season, and over $122 billion of global purchases have already been returned, up 28 per cent from last year.
It was noted that this increase is partially due to trending consumer behaviours like “try-on hauls” and bracketing (buying an extra size above and below your standard size).
Salesforce projects that retailers will likely see this number grow to $133 billion – presenting an important opportunity for brands to use agents to make the returns process easier and more tailored to specific customer needs.
Brands/Products
FreshSight Communications Assures Clients Tailored PR Services
By Modupe Gbadeyanka
A new Public Relations (PR) agency, FreshSight Communications, has promised to offer tailored services to its clients, as it joins the highly competitive industry.
According to the co-founder of the company, Mr Justice Mmadubugwu, FreshSight Communications will provide top-notch PR services tailored to meet the unique needs of businesses, organisations, and individuals seeking to amplify their brand presence and reputation.
He also expressed confidence in working with media partners to share compelling stories, promote innovative ideas, and spark important discussions that affect society.
“We are excited to introduce FreshSight Communications to the Nigerian market.
“Our goal is to become the leading PR agency for businesses seeking to establish strong relationships with their target audiences and stakeholders,” Mr Mmadubugwu stated.
FreshSight Communications said its services include media relations and crisis communications; brand management and reputation enhancement; digital PR and social media management; event management and planning; content creation and copywriting; and artist/influencers management.
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