By Aduragbemi Omiyale
Some customers of Africa’s leading payment cards and digital tokens brand, Verve, are set to receive petrol as a reward in the ongoing Verve Good Life Promo.
The campaign is currently in its fourth edition, and the organisers intend to give the product and other exciting items as gifts to its consumers for their loyalty to the brand, including rent, and school fees, among others.
It was learned that the promo, which started on Thursday, August 3, 2023, is expected to end on Wednesday, January 31, 2024.
At the unveiling of the campaign in Lagos, Verve said its cardholders can be part of the process by transacting frequently with their Verve card on Automated Teller Machines (ATMs), Point of Sale (POS) terminals and online platforms such as Google Play Store and Storage, Netflix, Amazon Prime, Spotify, Microsoft, Facebook, Uber, etc.
Those without Verve cards can request a Verve card from their banks and then transact twice weekly with their new cards to qualify for a chance to win the prizes.
The Executive Vice President and Group Chief Marketing and Communications Officer for Interswitch Group, Ms Cherry Eromosele, said the firm was committed to introducing initiatives that will improve cardholders’ experience across the various touchpoints and reward their loyalty.
“The Verve Good Life Promo holds a special place in our hearts as it allows us to give back to the customers who have been the backbone of our success.
Beyond providing seamless and secure payment solutions to customers, we are committed to giving succour to cardholders and impacting the lives of Nigerians positively,” she said.
Also speaking at the event, the Managing Director for Verve International, Mr Vincent Ogbunude, said, “We are thrilled to witness the joy and excitement that this initiative has brought to thousands of Verve users across Africa. It motivates us to keep pushing boundaries and raising the bar to ensure that our customers truly live and enjoy the good life.”
Since its inception in 2020, the Verve Good Life Promo has been an avenue for expressing gratitude to its esteemed cardholders by rewarding them with exciting gifts and cash prizes.
