Brands/Products
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely

By Philip Odiakose
Let us be honest — if I had a Naira for every time a CEO said or thinks PR is a “cost center,” I would probably have built a second agency by now. And I get it — PR feels intangible to some folks in the C-suite. It is not always as direct as “We spent X and sold Y.” But here is the kicker: PR is the only business function working daily to maintain the public reputation of the brand that the CEO wakes up every day to lead. Without PR, a brand’s reputation could crumble quietly while the finance team celebrates balance sheets. So when next you hear someone say PR doesn’t bring value, kindly show them this article — and maybe offer them a bottle of water too, because they are clearly thirsty for the truth.
Having stated the value of PR, let us start this conversation with a bit of PR truth serum. If you have ever presented a beautifully designed PR report and watched your CEO flip through it with all the enthusiasm of someone reviewing a phone book in 2025, I feel your pain. And I have lived it. With over 15 years in PR measurement, research, and media intelligence — and having worked across different markets in Africa — one recurring silent theme has always echoed from boardrooms: “This is great, but what exactly does it say about me?”
You do be surprised how fast a CEO’s interest sparks when they see their name with a performance score next to their competitors.
Now, before you roll your eyes and scream “vanity metrics,” hold on. This isn’t about stroking egos or creating a separate report that worships leadership. It is about relatability. One of the major reasons why some executives see PR teams as a cost center — and why they struggle to sign off on measurement budgets — is because they simply can’t connect with the report. Yes, the brand got 500+ mentions. Yes, the sentiment was 80% positive. Yes, you landed an exclusive in a top-tier publication. Yes, you have raised brand awareness. But guess what? If nothing in that report speaks directly to the leadership’s role in that performance, you are missing a critical link.
PR isn’t only about brand exposure and reputation — it’s also about brand leadership visibility.
At P+ Measurement Services, I can’t count how many times PR professionals have said to us during cold calls, “Our CEO isn’t buying into the PR measurement thing; he thinks it is fluff.” And honestly, I get why. When a report is full of brand numbers but doesn’t show how the leadership contributed or is being perceived, it loses the executive audience quickly. That is why in the early years of our agency, we developed a proprietary framework (P+MCA) that captures CEO-specific performance metrics — not just the presence of their names in headlines but how they rank in sentiment, thought leadership, share of voice, and positioning versus competitive CEOs.
You want sign-off on your Measurement and Evaluation budget? Show your CEO how they perform against other CEOs. Then step back and watch the magic.
There was a time we worked with a leading insurance brand in South Africa. The PR team had been practically begging their CEO to take up a keynote speaking slot at an industry event, but the man was adamant: “Not now.” Frustrated, the team approached us for help. We produced a CEO-focused performance audit — showcasing not just his media presence but a comparison of his leadership metrics against rival insurance CEOs. When he saw his score at the bottom of the table, his reaction was priceless: “How can I be last on this scoreboard?” The very next week, he was asking the PR team for the event lineup. That moment right there? That’s what we call data doing the heavy lifting.
Let the data speak where words fail. CEOs don’t argue with numbers.
This doesn’t just help you secure leadership buy-in for PR campaigns; it opens up strategic conversations around executive positioning, thought leadership, and industry influence. One of our proudest long-term engagements came from that South African experience — we have supported that team since 2018, helping position their CEO from media-shy to media-smart. Data made that happen.
And this isn’t just relevant for CEOs with PR-phobia. It is vital for CEOs who sit on multiple boards. A chairman might be squeaky clean in one company and still drag your brand into crisis by association. I remember working with a multinational FMCG brand in Nigeria whose chairman also served on the board of a financial services company. When the latter entered crisis mode, the FMCG brand was dragged into headlines it didn’t ask for. Why? Because media doesn’t separate leadership roles — it connects them.
Your CEO’s reputation isn’t siloed. If they sit on multiple boards, so do their risks.
Including CEO-specific metrics and competitive insights helps PR professionals spot reputational risks early. It also helps pre-empt crises. When you know how the media is talking about your leadership, and how that compares with others, you have the leverage to act — not react. And that, dear PR pro, is the difference between being seen as a “cost center” and a strategic partner.
This is your call to upgrade your report. Brand performance is great — but leadership performance? That’s where the real power lies.
So next time you are struggling to justify your PR strategy, your measurement and evaluation budget, or why your CEO should attend that industry event — don’t argue. Just present the data. Let it tell the story, and let P+ help you craft one they can’t ignore.
Philip Odiakose is a leader and advocate of public relations monitoring, measurement, evaluation and intelligence in Africa. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMCRON, ACIOM and Founding Member of AMEC Lab Initiative
Brands/Products
Temu Partners Eurofins for Product Quality Control

By Modupe Gbadeyanka
A partnership aimed to strengthen product safety and compliance measures has been entered into between Temu and Eurofins Consumer Product Testing and Eurofins Assurance.
As part of this initiative, Eurofins Assurance will conduct independent inspection services across multiple product categories, including textiles, apparel, jewellery, toys, outdoor furniture, and electrical products.
These assessments will help ensure that items available on Temu comply with relevant safety and quality regulations before reaching consumers.
Additionally, Eurofins Consumer Product Testing will support Temu’s seller onboarding process by carrying out key product certification tests, such as Toy CPC (Children’s Product Certificate), Adult Apparel GCC (General Certificate of Conformity), Outdoor Furniture GPSR EU EN581-1 Physical Safety Testing, and Electromagnetic Compatibility (EMC) + RoHS Test Reports.
The objective is to support transparency in Temu’s product safety processes, enhance quality control and ensure that products sold on the global e-commerce platform meet rigorous safety and regulatory standards.
Temu’s partnership with Eurofins Consumer Product Testing and Eurofins Assurance reflects its ongoing efforts to enhance quality assurance measures and support consumers in making informed purchasing decisions.
“At Temu, we are dedicated to providing a secure and reliable shopping experience.
“Strengthening our product safety measures is a key priority, and by working with Eurofins Consumer Product Testing and Eurofins Assurance, we are reinforcing our commitment to ensuring that products on our platform meet high safety and compliance standards,” a Temu spokesperson stated.
Brands/Products
MTN Eyes Video Streaming Platform to Rival Netflix, Others

By Adedapo Adesanya
African telecommunications giant, MTN Group, may be foraying into the streaming landscape as part of plans to expand its footprint.
The company planning to develop a new video streaming platform that may compete with the likes of Netflix, Prime Video, and Showmax, owned by Multichoice.
The firm, according to a limited statement, is building a partnership with Synamedia, a video software provider, and will be targeted at mobile and fixed broadband subscribers across Africa.
“This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent,” MTN said in a statement on Monday.
“The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content and free streaming channels with targeted advertising,” it added.
Each market in which the media platform is launched will “benefit from a curated content strategy, thoughtfully adapted to local cultures, languages and viewing habits – ensuring deep relevance and strong audience resonance across the continent,” MTN further disclosed.
Speaking on this, Synamedia CEO, Mr Paul Segre, said in the statement, “By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
It is not immediately clear what the steaming platform will contain but already established platforms like Showmax have varied content including television shows, sports, and films.
Business Post gathered that MTN is expected to provide more details on the move in coming days.
Brands/Products
Explore Unfiltered Conversations with NSFW Character AI on Crushon

The web is developing at a frantic rate, fueled by the most recent artificial intelligence advancements. Among the most exciting of developments in this regard is Character AI, a development that allows us to interact and have interesting chats with virtual characters. Among the websites gaining popularity in this regard is Crushon, which specializes in providing users with NSFW (Not Safe for Work) character AI interactions. Here, we shall talk about the different aspects of character AI no filter chat, from their implications, positives, and ethical aspects.
NSFW Character AI: A Safe Space to Explore
NSFW character AI, such as that offered by Crushon, allows users an opportunity to engage in adult-oriented dialogue free from the limitations of real-world conversation. Characters at websites such as Crushon are explicitly trained to handle adult material and complex emotional interactions, enabling users to act out their fantasies without worrying about misunderstanding or judgment.
Discover Unfiltered Conversation with NSFW Character AI on Crushon
The virtual world is also developing at a rapid pace thanks to artificial intelligence advancements. Among the most promising fields of enhancement in this direction is Character AI, which facilitates dynamic and interactive virtual character interactions. One of the platforms to look out for in this segment is Crushon, which has specialized in providing users NSFW (Not Safe for Work) character AI experiences. Here, we will explore the nuanced intricacies of “character AI no filter” dialogue, ranging from their implications to their advantages and ethics.
The Appeal of Unfiltered Conversations
The phrase “character AI no filter” is a level of openness that is not normally experienced in the overall online communication communities. People are able to talk about issues viewed as taboo or sensitive by others without fear of peer judgment or stigmatization of what is accepted in society. In a world where true self-discovery can be hindered by fear of stigmatization, this level of openness is welcome and revolutionary.
These raw exchanges allow individuals to find themselves and share fantasies in a safe and anonymous space. For others, this freedom offers new paths of self-discovery and empowerment, as they are now able to better understand their own sexual limits and desires.
NSFW Character AI: A Safe Space to Explore
NSFW character AI, as provided by Crushon, provides individuals with another type of platform where they can engage in adult-based conversations without the pressures associated with face-to-face communication. Characters on websites like Crushon are designed to handle explicit content and process heavy emotional interactions, which enable users to live their fantasies without fear of judgment or misinterpretations.
Features of NSFW Character AI that Make It Unique
1. Customization and Personalization:
The users can customize their character interactions as per their choice, which provides a sense of reality to the interaction. This kind of experience makes the user interaction deeper and allows a better exploration of personal interests.
2. Learning Algorithms:
Artificial intelligence for these characters isn’t static; it varies in accordance with the users’ input and the history of their interactions. What this does is dialogue is more and more tailored to users’ personal wishes, making the experience immersive and personal.
3. Accessibility:
As opposed to human partners, character AI can be played whenever one wishes, thereby providing an accessible option for those who are willing to live their fantasies and ideas without time conflicts or social awkwardness.
4. Discretion:
The users who wish to engage in NSFW content are of utmost importance for secrecy. Crushon ensures that all the conversation is maintained confidentially so that users can express themselves freely.
The Broader Impact of AI Porn Chat
AI porn chat is not just amusement but a reconfiguration of how we handle relationships and emotional intimacy. In enabling users to share feelings and experiences that may be hard to communicate to real partners, it offers the possibility of personal transformation.
Benefits of Having AI Porn Chat Experience
• Exploration of Identity:
The users can try out various aspects of their sexual desire and identity without the pressure of society. This can ultimately lead to higher confidence levels and self-acceptance.
• Better Communication Skills:
Role-play with character AI allows users to practice communicating fantasies and boundaries. This then extends to real life, with relationships becoming more satisfactory and leading to better communication with sex partners.
• Anxiety Reduction:
Most people are not at ease when talking about intimate matters. Character AI offers a low-stakes space to engage in these kinds of conversations, eliminating the anxiety that comes with open discussions in real life.
Creating a Supportive Space
Creating a good space is all about open communication on desire, fantasy, and even frustration with the challenges of being present in a highly digital world of intimacy. The members can learn from one another, provide tips on being a good communicator and overall understand how online behavior fits into their interpersonal lives. Members can engage in helping to build one another through honesty and respect for one another so that one is empowered in sexual expression.
The Intersection of Human Emotion and Technology
NSFW character AI also raises interesting questions about the intersection of human emotion and technology. With more advanced AI systems being developed, now they begin simulating not just conversation but even emotional responses. This raises significant considerations: Is an AI truly able to comprehend human emotional nuance? How genuine are these interactions?
Though AI can emulate emotional responses, it should be remembered that these interactions are not the same as with human beings. Users need to remember that their interaction with character AI is, after all, virtual, though rich and fulfilling. This sort of balance between real-world relationships and virtual interaction can render emotional intelligence more robust because the users need to suppress their desires and still have good relationships with partners.
Conclusion
The development of NSFW character AI on websites such as Crushon has introduced new dimensions of interaction and self-exploration. Having the capability to interact with “character AI no filter” allows users a special platform to experience their fantasies, bypassing conventional limits of sexuality and intimacy.
As we move forward in this exciting terrain, being aware and mindful of our engagement with technology and society will be called for. Striking a balance between the usefulness of AI-enabled conversation and the need for ethical discernment and emotional intelligence guarantees that users can reap the benefits of these groundbreaking experiences while having healthy relationships with self and others.
The NSFW character AI landscape will inevitably evolve and diversify. So long as humans enjoy their fantasy and selves without limitation, Crushon and its counterparts will persist in playing a required role in providing a healthy, meaningful space to connect. If you’re in an experimental mood, there’s no greater time to get involved and see what the future of NSFW character AI has in store in terms of provocative, fulfilling dialogue. Whatever the reason – whether for entertainment, exploration, or self-development, the future of self-discovery is yours.
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