The Future of Public Relations in a Changing World: A PR Measurement Perspective
By Austin Ayaosi July 16 of every year is a day set aside for Public Relations practitioners across the world ...
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Tag: pr measurement
Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
By Philip Odiakose In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and ...
The Role of Evangelism and Education in Fostering Healthy PR Measurement Culture
By Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have ...
Why Automated Dashboard is Falling Short in PR Measurement
By Philip Odiakose Public relations is an integral part of any organization’s communication strategy. It involves creating and maintaining a ...
Experts to Discuss Synergy Between PR and Measurement
By Modupe Gbadeyanka Some experts in the public relations (PR) industry have been invited by a leading media intelligence agency, ...
Common Mistakes Organisations Make When Measuring Results—Ayaosi
By Dipo Olowookere A renowned Public Relations (PR) measurement and evaluation practitioner in Nigeria, Mr Austin Ayaosi, has highlighted some ...
Who Should Measure PR?
By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, ...
Top PR Measurement Moment in Nigeria 2018
The year 2018 has been quite an eventful, especially in the areas of growth and education in the Independent PR ...
Top PR Measurement Moments in Nigeria 2017
The year 2017 saw a lot of events, growth and education in the Independent PR Monitoring and Measurement Industry in ...
P+ Measurement Services, Media Monitor Ghana To Co-Host AMEC Measurement Month in Ghana
By Modupe Gbadeyanka P+ Measurement Services, the first Independent Communications/PR Measurement Agency in Nigeria and also the only member of ...
