Modupe Gbadeyanka
By Modupe Gbadeyanka
No fewer than 150 women living in Lagos have undergone a digital marketing training aimed to make them successful business owners.
The two-day training commenced on Monday at the Women Development Centre, Agege, and was put together by the Ministry of Women Affairs and Poverty Alleviation (WAPA) as part of efforts to enhance entrepreneurship amongst women in the metropolis.
The Commissioner for Women Affairs and Poverty Alleviation, Mrs Cecilia Bolaji Dada, who was represented by Mrs Oluyemi Kalesanwo, the Permanent Secretary in the Ministry, identified the need for digital entrepreneurial practices that could yield marketing automation, build brand awareness and induce cost savings.
“The Ministry’s interest is to see a society of young entrepreneurs who are at par with international best practices of successful business owners.
“This is a resource venture that strives at women emancipation, using crucial pillars for poverty alleviation to achieve epoch developmental goals.
“Basically, it is a step to ensure a drop in the unemployment rate towards building an economically vibrant country,” the Commissioner said.
In her opening remarks, the Director, Poverty Alleviation Department in the Ministry, Mrs Toyin Salami, disclosed that, “The initiative is an online business venture. It is a one-stop-shop initiative that is aimed at enhanced productivity using the internet.
“You need to harness all forms of enterprise at maintaining a larger sphere of online marketing, which is the core purpose of you being here today.
“I will implore you all to pay attention to every detail which could be the key to unlock the progressive treasure you all seek from this training.”
The Facilitator, an Information, Communication and Technology expert, Mr Saka Olatunji, noted that the training was geared towards supporting and expanding participants’ business ventures from the position of redundancy to inventiveness.
“You need proper management using a solid marketing plan and strategies that will expedite your progress in the business world by embracing the new normal to thrive.
“You need to make your mark in the business world, through opportunities such as this training organised by the State government, to enlarge your coast. The knowledge you acquire here will help you to become an expert of the digital trade,” he said.
