Economy
5 Interesting Tips to Attract Customers To Your Small Business
By Adeniyi Ogunfowoke
Customers are the core of any business. There is no way your entrepreneurial business can survive if you don’t keep or maintain a steady stream of customers. However, attracting new customers is important and maybe more complex for small businesses.
In recognition of this, Jumia Travel shares 5 tips on how to attract new customers to your small business.
Provide excellent service
Quality and sterling service is the only way to ensure that customers always return. You should always have at the back of your mind that poor services will never help you grow your business. So, regularly engage customers and build trust.
Focus on specific customers
Who are your customers? Are your services for men or women? Understanding and defining your customers will ensure that you don’t target the wrong persons. Also, remember that not everyone can use your product or service.
Decide your marketing approach
If you define your customer niche, you should decide or determine the right marketing approach you want to use to reach your customers. Although capital may be limited, you should consider affordable methods. You can develop a website, use email marketing CRM and also content marketing.
Referral programme
You can use your customers to gain more customers through referral programmes. This may work effectively for start-ups. You can also give incentives or pay a customer a discount for referring another customer. This is why you shouldn’t downplay quality services.
Keep your faithful customers
It is easier and way cheaper to keep faithful customers than going after new ones. Hence, always keep in touch with them. You can maintain these customers by calling them within 7 days of patronizing you to ask about the service, conducting online surveys and encouraging them to review your service. This will keep them coming back!
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
Economy
Six Price Losers Handicap NASD Exchange by 0.86%
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange was depleted by 0.86 per cent on Friday, November 14, after the price of six securities on the platform closed lower.
This reduced the NASD Unlisted Security Index (NSI) by 31.38 points to 3,613.23 points from the 3,644.61 points recorded a day earlier, as the market capitalisation lost N18.77 billion to end the week at N2.161 trillion compared with the N2.180 trillion it finished a day earlier.
During the session, NASD Plc fell by N4.00 to close at N55.00 per share compared with the preceding session’s N59.00 per share, FrieslandCampina Wamco Plc crashed by N3.00 to end at N51.00 per unit versus the previous day’s N54.00 per unit, Central Securities Clearing System (CSCS) Plc depreciated by N1.60 to close at N40.40 per share versus N42.00 per share, Lagos Building Investment Company (LBIC) Plc went down by 35 Kobo to settle at N3.13 per unit compared with the N3.48 per unit it ended on Thursday, UBN Property Plc decreased by 26 Kobo to quote at N2.33 per share versus the preceding day’s N2.59 per share and Industrial and General Insurance (IGI) Plc crumbled by 1 Kobo to close at 41 Kobo per unit versus 42 Kobo per unit.
Yesterday, the volume of securities traded by market participants increased by 99.5 per cent to 2.2 million units from the previous day’s 119,329 units, the value of securities ballooned by 4,185.1 per cent to N82.9 million from N1.9 million, and the number of deals expanded by 50 per cent to 21 deals, from 14 deals.
When the market ended for the session, Infrastructure Credit Guarantee Company (InfraCredit) Plc remained the most traded stock by value with a year-to-date sale of 5.8 billion units valued at N16.4 billion, trailed by Okitipupa Plc with 170.3 million units traded for N8.0 billion, and Air Liquide Plc with 507.4 million units sold for N4.2 billion.
InfraCredit Plc also ended as the most traded stock by volume on a year-to-date basis with 5.8 billion units worth N16.4 billion, followed by IGI Plc with 1.2 billion units transacted for N419.7 million, and Impresit Bakolori Plc with 536.9 million units valued at N524.9 million.
Economy
Naira Slips to N1,442/$ at Official Market
By Adedapo Adesanya
The Naira weakened against the US Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEM) on Friday, November 14 on fresh forex demand pressure associated with this period.
During the session, the domestic currency depreciated against the greenback by 99 Kobo or 0.07 per cent to trade at N1,442.43/$1, in contrast to the N1,441.44/$1 it traded on Thursday.
In the same official market window, the local currency closed flat against the Pound Sterling at N1,898.96/£1, but further declined against the Euro by N3.60 to close at N1,678.56/€1 versus the previous day’s N1,674.96/€1.
However, at the GTBank FX counter, the Naira appreciated against the Dollar yesterday by N2 to settle at N1,448/$1 versus the preceding session’s rate of N1,448/$1, and in the parallel market, it maintained stability at N1,455/$1.
Increased demand for Dollars above the supply level has impacted price swing, but in the last two sessions, the pressure have been minimal.
In recent weeks, the apex bank FX injection has been minimal and erratic due to increasing FX inflows from foreign portfolio investors and exporters. FX inflow into currency market has fallen from peaked of $1.37 billion to $899 million.
While the Naira came under renewed strain, Nigeria’s foreign reserves continued their upward trajectory, climbing to $43.5 billion, up from $43.32 billion the week before.
This steady improvement in external reserves may be attributed to stronger crude oil receipts, improved non-oil inflows, and tightened FX management policies by the Central Bank of Nigeria (CBN).
As for the cryptocurrency market, investors tried to claw back some gains after many liquidated positions in the recent sessions largely driven by a lack of clarity on key US economic conditions and subsequent monetary policy direction.
That data blackout was due to the longest US government shutdown that lasted from October 1 until Thursday, that suspended government inflation and jobs data releases, with Litecoin (LTC) growing by 8.5 per cent to $104.14.
Further, Binance Coin (BNB) rose by 2.3 per cent to sell for $932.27, Solana (SOL) went up by 0.9 per cent to $142.71, Ethereum (ETH) jumped by 0.3 per cent to $3,175.02, and Dogecoin (DOGE) also appreciated by 0.3 per cent to $0.1633.
But Cardano (ADA) depreciated by 0.8 per cent to $0.5130, Ripple (XRP) fell by 0.3 per cent to $2.28, and Bitcoin (BTC) dropped 0.2 per cent to finish at $96,193.83, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) remained unchanged at $1.00 each.
Economy
Oil Market Jumps 2% as Russia Halts Export from Key Port
By Adedapo Adesanya
The oil market was up by more than 2 per cent on Friday as a key Russian port suspended oil exports after Ukraine attacked the facility, raising concerns about supply.
Brent crude futures increased by $1.38 or 2.19 per cent to trade at $64.39 a barrel and the US West Texas Intermediate (WTI) crude futures grew by $1.40 or 2.39 per cent to close at $60.09 a barrel. Brent rose 1.2 per cent on the week, and WTI posted a weekly gain of 0.6 per cent.
Russia’s port of Novorossiisk halted oil exports following a Ukrainian drone attack that hit an oil depot in the Russian energy hub, stoking supply concerns.
The port, a key export outlet of crude from Russia and Kazakhstan, and a major wheat export hub, paused oil exports, equivalent to 2.2 million barrels per day, or 2 per cent of global supply.
According to reports, the attacks damaged a ship, nearby apartment buildings, and an oil depot, injuring three crew members aboard the vessel. This comes as Ukrainian forces have increasingly targeted Russian oil-refining, storage, and export infrastructure using drones and missiles.
In addition, Russia’s pipeline company Transneft suspended crude oil supply to the facilities at the port.
Ukraine on Friday said it separately struck an oil refinery in Russia’s Saratov region and a fuel storage facility in nearby Engels overnight.
Market analysts noted that in recent month, Ukraine has made a shift in strategy from smaller-scale strikes on storage tanks to targeting hard-to-replace refinery equipment, like cracking units, much of it western-made and subject to sanctions.
Britain on Friday issued a special licence allowing businesses to continue working with two Bulgarian subsidiaries of sanctioned Russian oil firm Lukoil, as the Bulgarian government seized control of the assets.
The US imposed sanctions banning deals with Russian oil companies Lukoil and Rosneft after November 21 as part of efforts to stop the war which commenced with Russia attacking Ukraine in February 2022.
While geopolitical tensions and the end of the US government shutdown offered fleeting support this week, the market remained focused on rising global inventories, shifting supply-demand expectations from the Organisation of the Petroleum Exporting Countries (OPEC) and the International Energy Agency (IEA) and a broader sense that supply continues to outpace demand.
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