Connect with us

Economy

5 Sure Ways To Effectively Market Your Startup On a Small Budget

Published

on

By Adeniyi Ogunfowoke

Startups may probably be the most affected in the present recession in Nigeria. This recession combined with the unfriendly business environment has made it arguably difficult for startups to fully perform.

Notwithstanding, you still have to market or create a buzz around your business. You may want to abandon this because you have a small budget. Not to worry, Jumia Travel, gathers 5 ways you can effectively market your startup on a small budget.

Use social media

Almost every adult is on social media in this digital world. Thanks to the increased use of smartphones and slash in data prices. You can take advantage of this to socialize and interact with your followers on twitter, Facebook, and Instagram. You don’t have to pay a dime to promote your business on these platforms.

Create relevant content

Content marketing is a creative way to let people know about what you do. The only thing you should do is to ensure that the content you are producing is related to your business. You can blog, create videos, and design infographics to publicise your business.

Organise giveaways

We all love free gifts. These giveaways will help your startup gather goodwill, create brand awareness and reach prospective customers. Also, you can offer your product as a reward to the winner. For example, you can offer a free night at a hotel in Lagos.

Ask for referrals

If you are confident in the services your startup provides, you can ask your customers for referrals. This is because referrals are one of the best ways to get new customers.

Print promotional business cards

Business cards are inexpensive to print. You can take advantage of your card by offering discounts to be used on your website. To make this work, always ensure that you hand it out at dinners, conferences, and meetings. Importantly, track the number of cards used on your website.

Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Economy

Insurance Firms Must Submit 2025 Assessment Returns by May 31—NAICOM

Published

on

NAICOM Conplaint Management Portal

By Adedapo Adesanya

The National Insurance Commission has issued new guidelines for the collection, management, and administration of the Insurance Policyholders’ Protection Fund.

In a circular issued to all insurance institutions on Tuesday, the regulator also set May 31, 2026, as the deadline for insurers to submit their assessment returns for the 2025 financial year.

Recall that on August
 5, 2025, 
President Bola Tinubu signed
 into 
law
 the 
Nigerian 
Insurance 
Industry Reform 
Act (
NIIRA
2025).


This 
landmark legislation 
repeals 
the 
Insurance 
Act 
2003, 
and
 consolidates 
related 
provisions, 
ushering 
in 
a 
modern regulatory framework. It lays a strong foundation for sustainable growth and increased investment in the country’s insurance sector.

The commission said the guidelines were issued in exercise of its powers under the 2025 Act and other existing insurance laws and regulations to provide regulatory clarity, improve guidance, and ensure ease of compliance across the industry.

According to NAICOM, the guidelines establish a comprehensive structure for the operation of the IPPF, which serves as a statutory safety net to protect insurance policyholders in the event of distress or insolvency of a licensed insurer or reinsurer. The framework also provides direction on the reimbursement of loans by insurers and reinsurers.

NAICOM stated, “The guidelines ensure regulatory clarity, guidance and ease of compliance, as it provides a comprehensive regulatory framework for the collection, management, and administration of the Fund, which serves as a statutory safety net designed to protect insurance policyholders against distress and insolvency of a licensed insurer or reinsurer, including guidance for the reimbursement of loans by an insurer or reinsurer.

“Please be informed that the IPPF Assessment Returns in respect of the year 2025 shall be submitted to the Commission not later than 31st May 2026, while subsequent submissions shall be in line with Section 4.3 of the Guideline on Insurance Policyholders Protection Fund.”

Continue Reading

Economy

Dangote Refinery Sells Petrol at N1,200/L as Global Oil Prices Slump

Published

on

Dangote refinery import petrol

By Adedapo Adesanya

The Dangote Refinery on Wednesday returned the petrol price to N1,200 per litre, less than 24 hours after it increased it by 5 per cent.

The private refinery had raised the ex-depot price by N75 on Tuesday, citing pressure from volatile global oil markets, but quickly brought it back to N1,200 per litre from N1,275 per litre.

The swift downward review is directly linked to a sharp drop in international crude prices. Brent crude has plunged to $95.05 per barrel, after a 13 per cent decline, while the US West Texas Intermediate (WTI) crude closed at $97.18, recording nearly a 14 per cent drop.

This development comes after US President Donald Trump announced a conditional two-week ceasefire with Iran, which eased fears of immediate supply disruptions in the global oil market.

“This will be a double-sided CEASEFIRE!” Trump said on social media, marking a sharp reversal from his earlier warning that “a whole civilisation will die tonight” if Iran failed to comply with US demands.

Iran’s Foreign Minister, Mr Abbas Araqchi, confirmed that the country would halt attacks provided strikes against Iran cease and transit through the Strait of Hormuz is coordinated by Iranian forces.

Despite the breakthrough, tensions remain elevated across the region, with several Gulf states reporting missile launches, drone activity, or issuing civil defence warnings.

While oil prices have fallen back below $100, they remain significantly elevated after surging by a record amount in March. Market analysts noted that regardless of how successful the ceasefire is, geopolitical risk related to the Strait of Hormuz is likely to remain elevated for the foreseeable future under the control of Iran.

Continue Reading

Economy

Crude Deliveries Double to Dangote Refinery in Mix of Naira, Dollar Supply

Published

on

Dangote refinery petrol

By Adedapo Adesanya

Crude oil deliveries from the Nigerian National Petroleum Company (NNPC) Limited to the Dangote Petroleum Refinery doubled in March, boosting prospects for improved fuel availability.

This was revealed by the chief executive of Dangote Industries Limited, Mr Aliko Dangote, on Tuesday, when he received the Deputy Secretary-General of the United Nations, Mrs Amina Mohammed, at the industrial complex in Ibeju-Lekki, Lagos.

While speaking on feedstock supply, Mr Dangote commended the NNPC for increasing crude deliveries to the refinery in March, noting that volumes rose to 10 cargoes—six supplied in Naira and four in Dollars—to support domestic fuel availability, according to a statement by the Refinery.

“Last month, they gave us six cargoes for Naira and four cargoes for Dollars,” he said.

Despite the improvement, Mr Dangote noted that the supply remains below the 19 cargoes required for optimal operations, with the refinery continuing to bridge the gap through imports from the United States and other African producers.

He also expressed concern over the unwillingness of international oil companies operating in Nigeria to sell to the refinery, stating that their preference for selling crude to traders forces it to repurchase at higher costs, with broader implications for the economy.

Mr Dangote added that the refinery is seeking increased access to domestically priced crude under local currency arrangements as part of efforts to moderate fuel costs and enhance long-term energy and food security across the continent.

On her part, Mrs Mohammed underscored the strategic importance of Dangote Industries Limited -particularly Dangote Fertiliser Limited—in addressing Africa’s mounting food security challenges, while calling for stronger global partnerships to scale its impact.

Mrs Mohammed said the United Nations would prioritise amplifying scalable solutions capable of mitigating the continent’s food crisis, describing Dangote’s integrated industrial model as a critical pathway.

“I think the UN’s job here is to amplify and to put visibility on the possibilities of mitigating a food security crisis, and this is one of them,” she said. “I hope that when we go back, we can continue to engage partners and countries that should collaborate with Dangote Industries.”

Continue Reading

Trending