Economy
5 Ways Small Businesses In Nigeria Can Build Positive Online Reputation

With the current economic situation in Nigeria, small businesses are finding it extra hard to survive or at least stay relevant. There are a million and one things they have to worry about now as well as strategies they have to consider if they want to keep shop. One of such strategies is “online reputation management”.
It is no secret that everything is literally done online now and so, if you want your business to succeed, you need to put it online. Basically, a business’ online presence can make or break its actuality. Aside from having an online presence however, it is essential for any business to know how to protect its online reputation.
Do you own a small business and you are wondering how you can do this? Jumia Travel shares 5 tips that can help you protect and manage your business’ reputation online.
Join and remain active on Social Networks
Social media platforms, when used in the right way, can be an effective way to shape a business’ reputation. The results may not be instant, but with a genuine profile and consistent original content that resonates with your target market, you gain real connections. Start with Facebook or Twitter accounts and ensure you constantly send posts on the platforms. Delays in responding to Tweets, posts, comments and questions can have a negative impact on your reputation. Think about reciprocation and engage your customers rather than constantly adopting a direct sales approach.
Seek publicity
Aside from being on the social media, seek other ways for self-promotion. Try web advertising and if you cannot afford to do that, an alternative way to seek publicity online would be to write articles for other sites and blogs and ensure you write on topics that will establish yourself as an expert in your field and essentially spread your good company name.
Get in directory listings and business profile sites
Anyone who wants to check the authenticity of a business, would usually check to see its inclusion on official listings and directories. Just the act of registering on these sites sets a positive reputation. Listing and online directories are essential as they help customers with searches and they eventually drive traffic to your site where you can adopt reputation management tools to keep your visitors interested and active on your pages.
Encourage reviews
Most businesses tend to shy away from reviews as they are afraid they may eventually get damaged by a negative review. It is important however that these business owners keep in mind that feedback is valuable as it gives essential insights into the reputation of the business. If you don’t know what people are saying about your business, you do not know what your reputation is, much less what must be done to manage it. In the case you get a negative review, see it as an opportunity to correct an issue or satisfy a dissatisfied customer. Take the time to respond both publicly on the review and privately with the customer through email to make it right. Do not be lured by the temptation of paying for good reviews either, as this breaks the terms of service of many directories and can result in long term harm to your visibility on their site.
Manage your offline reputation
Do not be deceived, your offline reputation is as important as your online reputation. Your online reputation is essentially built upon the offline experiences of your customers with your business and as such, they heavily influence how your small business in perceived online. Do all you can to ensure your customer has a positive experience with your services, products or facilities. Ensure you have a system in place that allows dissatisfied customers to express their concerns and also allows you to answer questions and make decisions that address and resolve issues before they become online complaints.
Nkem Ndem is a PR Associate at Jumia Travel.
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Backed by a £12.4 million UK investment, NEST and NPFF sit at the centre of the UK-Nigeria mutual growth partnership and support Nigeria’s efforts to strengthen macroeconomic stability, improve fiscal resilience, and create a more competitive environment for investment and private-sector growth.
Speaking at the launch, Cynthia Rowe, Head of Development Cooperation at the British High Commission in Abuja, said, “These two programmes sit at the heart of our economic development cooperation with Nigeria. They reflect a shared commitment to strengthening the fundamentals that matter most for our stability, confidence, and long-term growth.”
The launch followed the inaugural meeting of the Joint UK-Nigeria Steering Committee, which endorsed the approach of both programmes and confirmed strong alignment between the UK and Nigeria on priority areas for delivery.
Representing the Government of Nigeria, Special Adviser to the President of Nigeria on Finance and the Economy, Mrs Sanyade Okoli, welcomed the collaboration, touting it as crucial to current, critical reforms.
“We welcome the United Kingdom’s support through these new programmes as a strong demonstration of our shared commitment to Nigeria’s economic stability and long-term prosperity. At a time when we are implementing critical reforms to strengthen fiscal resilience, improve macroeconomic stability, and unlock inclusive growth, this partnership will provide valuable technical support. Together, we are laying the foundation for a more resilient economy that delivers sustainable development and improved livelihoods for all Nigerians.”
On his part, Mr Jonny Baxter, British Deputy High Commissioner in Lagos, highlighted the significance of the programmes within the wider UK-Nigeria mutual growth partnership.
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A strategic partnership aimed at accelerating the growth, digital capacity, and sustainability of Nigeria’s 40 million Micro, Small and Medium Enterprises (MSMEs) has been signed by MTN Nigeria and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN).
The collaboration will feature joint initiatives focused on digital inclusion, financial access, capacity building, and providing verified information for MSMEs.
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At the formal signing of the Memorandum of Understanding (MoU) on Thursday, November 27, 2025, in Lagos, the stage was set for the immediate roll-out of tools, content, and resources that will support MSMEs nationwide.
The chief operating officer of MTN Nigeria, Mr Ayham Moussa, reiterated the company’s commitment to supporting Nigeria’s economic development, stating that MSMEs are the lifeline of Nigeria’s economy.
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Also, the Chief Enterprise Business Officer of MTN Nigeria, Ms Lynda Saint-Nwafor, described the MoU as a tool to “meet SMEs at the point of their needs,” noting that nano, micro, small, and medium businesses each require different resources to scale.
“Some SMEs need guidance, some need resources; others need opportunities or workforce support. This platform allows them to access whatever they need. We are committed to identifying opportunities across financial inclusion, digital inclusion, and capacity building that help SMEs to scale,” she noted.
Also commenting, the Director General of SMEDAN, Mr Charles Odii, emphasised the significance of the collaboration, noting that the agency cannot meet its mandate without leveraging technology and private-sector expertise.
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Mr Odii highlighted that the SMEDAN-MTN collaboration would support businesses across their growth needs, guided by their four-point GROW model – Guidance, Resources, Opportunities, and Workforce Development.
He added that SMEDAN has already created over 100,000 jobs within its two-year administration and expects the partnership to significantly boost job creation, business expansion, and nationwide enterprise modernisation.
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