Economy
6 Proven Ways Budding Entrepreneurs Can Deploy Instagram
By Adeniyi Ogunfowoke
Selfies, selfies and selfies. This is what some persons think Instagram is all about. No. There is more to this photo sharing website than just selfies.
And as a budding entrepreneur, who is also social media savvy, you have to think outside the box to explore and maximally take advantage of this very influential social network for your small business.
This is a cost-effective way to reach customers.
Entrepreneurs have unhindered access to over 400 million active users, over 60% of users log in daily, making it the second most engaged network after Facebook; 30% of internet users are now on Instagram and 90% of Instagram users are younger than 35.
If this doesn’t appeal to you, perhaps the marketing statistics will; 48.8% of brands are on Instagram and by 2017, it is expected to rise to 70.7%. In addition, engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than twitter according to brandwatch.com.
So, small enterprises don’t need to break the bank to market their businesses. In line with this, Jumia Travel, Africa’s number one hotel booking portal shares some ideas on how Nigerian entrepreneurs can effectively and properly deploy Instagram for their small businesses.
Connect Instagram to your other social media channels
For persons who are familiar with Instagram, you can link your account with others like Twitter and Facebook. So anything you post on Instagram will simultaneously be shared on your other accounts. This will go a long way in helping you get more engagements and tractions.
Don’t overlook videos
You don’t need a video camera to shoot a video. You can simply use your phone to record the services that you provide. The interesting thing is that these videos are simple and short and it can easily maintain your follower’s attention span.
Respond to comments
When your followers comment on your postings, they always expect a response from you. In addition, follow your fans back and try as much as possible to interact with them regularly.
Use Hashtags
Hashtags (#) is the way to search for images on Instagram. So, you use as much as 30 hashtags. However, ensure that they are related to the image and what you are marketing.
Reward your followers
To maintain and sustain your presence and your followers on Instagram, it is important for you to reward them. You should do this intermittently. And it doesn’t really matter how small the reward is.
Use flawless pictures
Instagram is all about images. If these images are blur, sooner rather later, you will lose your followers. So, always post flawless images!
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
Economy
EFCC Intercepts Eight Trucks With Illegally Mined Minerals in Benue

By Adedapo Adesanya
The Economic and Financial Crimes Commission (EFCC) has intercepted eight trucks transporting suspected illegally mined solid minerals in Benue State as it intensifies the crackdown on illegal mining activities in the North Central region of the country.
This was disclosed in a statement by the anti-graft agency, on its official X handle, where it confirmed the arrests of the individuals involved.
The EFCC stated that the trucks were seized on Wednesday, March 19 in the Katsina-Ala Local Government Area of Benue State.
According to the EFCC, preliminary investigations revealed that the minerals—believed to be fluorite and iron stones—were mined from unauthorized sites in Logo Local Government Area of the state.
Business Post reports that the Benue State government had paused all mining activities, as it was responsible for some of the crisis in the state.
“We are determined to combat the illegal mining of Nigeria’s mineral resources and bring perpetrators to justice. The suspects will be charged to court as soon as investigations are concluded,” EFCC tweeted on X, formerly known as Twitter.
Illegal mining has been a growing concern in Nigeria, with authorities warning that the illicit extraction of solid minerals deprives the country of valuable revenue and contributes to environmental degradation.
The EFCC was involved in the issue of mining to quell further economic losses facing the nation.
According to the Minister of Solid Minerals, Mr Dele Alake, the government is losing trillions of Naira to unregulated and illegal mining activities.
He disclosed earlier this week that the Federal Executive Council (FEC) had approved N2.5 billion for the procurement of an integrated solution framework to combat illegal and unregulated mining activities.
He also disclosed that his ministry had opted for dialogue and collaboration with state governors rather than confrontation, saying many governors were initially unaware of the constitutional framework governing mining, but have now been engaged through discussions facilitated by the Nigeria Governors’ Forum (NGF).
Mr Alake noted that states must collaborate with federal authorities in addressing illegal mining and related criminal activities.
Economy
NGX, CBN, MinieMoney Teach Over 200 Students Money Management Tips

By Aduragbemi Omiyale
As part of the 2025 Global Money Week celebration, over 200 students were recently selected and equipped with essential financial literacy skills.
This seminar on money management tips was put together by the Nigerian Exchange (NGX) Group Plc, in collaboration with the Central Bank of Nigeria (CBN) and MinieMoney.
It underscored a shared commitment to fostering financial inclusion and equipping young Nigerians with the knowledge required for long-term financial well-being.
The event was organised to mark the Global Money Week, is a global initiative currently in its 13th edition designed to promote financial education among young people, ensuring they develop the critical thinking skills needed to make informed financial decisions.
The 2025 theme, Think Before You Follow, Wise Money Tomorrow, reinforces the importance of strategic financial planning from an early age.
The Head of Trading and Products at NGX, Mr Abimbola Babalola, highlighted the transformative power of financial literacy in shaping students’ futures.
“The financial choices you make today will determine the quality of your life tomorrow. Understanding saving, investing, and responsible money management early on will put you on the path to financial success,” he stated.
Also, the Assistant Director of the Consumer Protection Department at CBN, Mr Christian Mordi, introduced the CBN’s ‘Sabi Money’ platform, designed to enhance financial education nationwide.
“Financial literacy extends beyond numbers; it is about developing discipline, patience, and informed decision-making skills that foster economic security,” he noted.
On his part, the chief executive of MinieMoney, Mr Gbolahan Faniran, emphasized the importance of early investment habits and leveraging the power of compound interest.
“Achieving financial success is not about following trends but about making intentional money choices today that ensure a secure future,” he said.
Business Post reports that students from Vivian Fowler Memorial College for Girls, Dansol High School, Kith and Kin Educational Schools, Caleb British International School, Lagos Preparatory and Secondary School, and The Bells Comprehensive Secondary School attended the programme.
They engaged in insightful discussions on financial literacy, investment strategies, and capital market operations, with the added opportunity to experience firsthand the dynamics of the NGX trading floor.
Economy
Geo-Fluids, Two Others Weaken NASD OTC Exchange by 0.13%

By Adedapo Adesanya
The trio of Geo-Fluids Plc, Food Concepts Plc, and Industrial and General Insurance (IGI) Plc were extended the stay of the NASD Over-the-Counter (OTC) Securities Exchange in the red region for another trading day, weakening the alternative stock exchange further by 0.13 per cent on Thursday, March 20.
Geo-Fluids Plc lost 15 Kobo to trade at N2.70 per unit compared with the previous day’s N2.85 per unit, Food Concepts Plc declined by 6 Kobo to close at N1.49 per share versus Wednesday’s closing price of N1.55 per share, and IGI Plc tumbled by 2 Kobo to settle at 37 Kobo per unit, in contrast to the 39 Kobo per unit it traded a day earlier.
As a result, the NASD Unlisted Security Index (NSI) went down by 4.36 points to close at 3,373.62 points, in contrast to the previous trading day’s 3,377.98 points.
In the same vein, the market capitalisation of the bourse depreciated by N2.51 billion to settle at N1.948 trillion compared with the preceding day’s N1.951 trillion.
During the trading session, the volume of securities traded at the bourse crumbled by 99.4 per cent to 201,873 units from the 31.3 million units recorded on Wednesday, the value of securities bought and sold by the market participants moderated by 97.7 per cent to N776,509.51 from the N33.3 million quoted a day earlier, and the number of deals carried out by investors decreased by 26.1 per cent to 17 deals from 23 deals.
When the market closed for the day, Impresit Bakolori Plc remained the most active stock by value (year-to-date) with 533.9 million units sold for N520.9 million, followed by FrieslandCampina Wamco Nigeria Plc with 13.0 million units valued at N505.1 million, and Afriland Properties Plc with 17.5 million units worth N359.5 million.
In the same vein, Impresit Bakolori Plc remained the most active stock by volume (year-to-date) with 533.9 million units valued at N520.9 million, trailed by IGI Plc with 69.9 million units sold for N23.7 million, and Geo-Fluids Plc with 44.1 million units worth N88.9 million.
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