African Alliance Plots Strategy to Gain Substantial Market Share

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By Dipo Olowookere

The management of a foremost life insurer, African Alliance Insurance Plc, has said its main focus at the moment is to ensure the company attain a substantial market share.

The Managing Director/Chief Executive Officer of African Alliance Insurance, Mrs Joyce Ojemudia, speaking at the company’s hybrid 52nd Annual General Meeting (AGM) held in Lagos and streamed online, said the team has plotted a strategy to achieve this goal.

“Our main focus next year is to grow our market share substantially. This will be achieved by a massive beef-up of the sales team (field force and corporate marketers) and the provision of necessary tools to aid marketing activities.

“We will reopen branches in locations we have found promising and enhance our presence in existing locations,” the respected sales guru was quoted as saying at the event via a statement signed by the firm’s Brand, Media and Communications Manager, Mr Bankole Banjo.

“Our quest to maintain physical presence resonates with our integrity drive as insurance is a business of trust, especially amongst the retail market. This effort will be supported by digital technology as we adopt a two-prong onslaught on the market,” she added.

Mrs Ojemudia also listed as priorities the renewal of the company’s ISO certification as a business tool to enhance market confidence; staff training and retraining to aid knowledge acquisition; recruitment into key technical areas as well as massive IT upgrades to support the business goals and optimise costs.

Earlier, the company’s Chairman, Dr Anthony Okocha, highlighted the many signs of progress of the company in the 2020 financial year.

“Your Company was able to grow its asset base by 29 per cent from over N40 billion to N56.3 billion. This was as a result of substantial capital injection which gave us a boost on our bottom line to the tune of N5.67 billion from the 2019 loss position of N7.04 billion.

These profits have been immediately assigned as retained earnings to further boost our ongoing quest to revamp our books and grow the overall financial standing of your Company,” he said.

Business Post reports that during the meeting, the company announced the retirement of Mr Okocha as chairman of the board effective September 20, 2021.

A non-executive director of the company, Sylva Ogwemoh (SAN), who chaired the meeting, described the retired Chairman as a man who was passionate about the cause of African Alliance Insurance Plc.

“For a man to have led the board for 9 years is testament to his resilience despite all odds. We wish him a happy retirement and on behalf of the board, management, staff and shareholders of the company, we thank him for his contributions to the growth of the company,” the legal practitioner said.

Recall that under Mr Okocha’s watch, the company successfully conducted the first rebranding exercise in its 61-year history firmly making it attractive to younger professionals and repositioning it for future success.

In the year under review, African Alliance declared a profit before tax of N5.67 billion compared to a loss of N7.04 billion in the preceding year, representing over 1300 per cent year-on-year increase.

Further analysis of the books showed that the company paid N8.16 billion in claims, a 21 per cent reduction year-on-year on the previous year’s figure of N10.4 billion.

This, according to the Chairman, was a “result of shrewd underwriting/ vibrant risk selection process which saw us cede strategically to reinsurers.”

The firm’s income from investments dropped also by 19 per cent from N3.02 billion to N2.46 billion, a direct outcome of the decline in market rates, however, the company’s operating expenses were also reduced by 14 per cent as a precautionary counterbalance to the reduced earnings.

Incorporated in 1960, African Alliance is widely regarded as the strongest life specialist in the industry. With a policyholder base of over 50,000 policies, spanning more than three generations, the company is adequately positioned to provide innovative and customized plans for the Nigerian market.

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