Aladdin Rebrands to Serve Africa’s Small Businesses, Freelancers

By Adedapo Adesanya

To better serve small business owners, financial technology startup, Aladdin, which provides ecosystem banking to its more than forty thousand customers, has announced a change in its brand identity.

On Aladdin, users can borrow, save, invest, make payments, get cards, get insured, buy and sell products and services and interact with other users.

As part of the transformation, Aladdin released a new brand logo and design to embody its core values of innovation, resilience, and transparency. Its existing “purple & orange” brand colours have been maintained for all marketing and branding purposes.

According to a statement by the company, the change was made to better represent the evolving vision of the company, which is to become the number one super app in Africa serving small and medium businesses and freelancers.

Mr Darlington Onyeagoro, the co-founder and CEO of Aladdin said, “our mission is to equip millions of SMB owners & freelancers with the financial, commercial & social tools they need to thrive starting in Africa and then expanding to other developing countries in the world.

“Over the past few months, we have been rebuilding the Aladdin app to offer a completely new banking experience in line with customers’ feedback and our evolved vision.

“Therefore, we will be rolling out the new app in the next couple of days with brand new features including an in-app social network, a marketplace, an escrow payment to mention a few.”

Aladdin considers itself Africa’s number one ecosystem bank that supports SMEs, freelancers, and individuals with the financial, commercial, and social tools that they need to thrive.

To learn more about Aladdin, visit www.aladdin.ng or connect via Instagram, Facebook, LinkedIn, Twitter, and Telegram – IG: @aladdinbankng; Facebook: @aladdinbankng; LinkedIn: @aladdindigitalbank.

The mobile app will soon be available for download on the Google Play store and the iOS store.