Capital Bancorp Unveils Five Products to Boost Customer Service

By Dipo Olowookere

In order to ensure its clients and investors in the Nigerian capital market enjoy better services and value for their money, the management of Capital Bancorp Plc has come up with five new strategic innovations.

The new key initiatives are Upgraded Bancorp E-Trade, Online Account Opening, Bancorp Mobile, Live Chart, and Self Service Desk.

At the unveiling ceremony held in Lagos on Tuesday, the investment firm said these five products would be use to retain its existing customers and gain more.

Head of Stockbroking at Capital Bancorp, Mrs Ayoola Opeyemi, explained that technology drives the entire global financial market, and that the firm has leveraged its innovativeness to introduce these five key initiatives in order to attract more investors into the capital market.

She added that they would enhance investors’ seamless transaction in the Nigeria’s capital market and promote financial inclusion programme.

During the media briefing, the company explained that, “With our upgraded Bancorp E-trade, we have been able to solve this challenge for our clients. The Direct Market Access allows clients to trade themselves without the intervention of the broker. They key in their mandates which goes directly to the floor of The Nigerian Stock Exchange and mandates are executed immediately stocks are trading at clients’ limit.”

Capital Bancorp added that it has made it possible for its clients to be able to view live trades, real time prices, total volumes of bids and offers on all stocks with their corresponding prices inclusive.

It gives them the opportunity of monitoring their mandates and seeing market dynamics. Though it requires rapt attention and understanding, this eliminates the issue of buying a stock at a time its on full offer or selling just when it goes on full bid.

On its Online Account Opening feature, the company said, “We are working towards a paperless system where clients can do virtually all required to participate in the capital market electronically. Rather than the conventional way of filling some bulky forms, clients now have the option of opening accounts online in the convenience of their homes/offices by going through these easy steps: Visit our website and click ‘REGISTER’, Fill in your Personal, Bank and Next of Kin details, Duly upload Passport Photograph, Utility Bill, ID Card and Signature Specimen, and Confirm details and submit registration.

“Client will receive instant mail confirming success of the registration. Log in details will also be received within 24 hours to enable clients’ trade/access their accounts via our Bancorp Mobile or Bancorp E-trade. Clients can fund their trading accounts instantly using any of the payment channels on our website.”

For the Bancorp Mobile initiative, the firm said, “Recent statistics indicate that smart phone users are more than PC/Laptop users. We however decided to invent a mobile app in alignment with this technology trend.

“Bancorp Mobile is a secured trading application offering simple and hassle free trading across NSE/NASD equities at the click of a button. It currently runs on all android devices with OS Version 7.0 and above. Having all the features of our Bancorp E-trade, Bancorp Mobile enables you to open an account, trade, track your stock position and view transactions anytime anywhere on a mobile friendly interface using these 5 easy steps:

“Visit Google Play Store, or click here to download, Download ‘Bancorp Mobile,’ Open an account, Credit account instantly using the integrated e-payment interface, and Place your mandates, and trade yourself!”

It said further that Self Service feature allows customers to Open an account, place their orders, check account balance, view portfolio holdings/valuations, and view real time prices on Market Watch.

“Our customer service representatives are however available to guide clients through the system where necessary,” it said.

Capital Bancorp said its Live Chat initiative was created to, “To help us assist our existing/prospective clients most efficiently.”

“We are available to respond instantly to all enquiries from existing and prospective clients between 8am to 5pm every work day. Chats sent outside work hours will be received offline and responded to via e-mail as soon as work resumes,” it added.