Dipo Olowookere
The sponsorship of Africa’s largest e-commerce event, eCommerce Africa Conference and Exhibition has renewed by DHL. The event is hosted by South African conferencing company, Kinetic.
This development means the 2019 edition of the programme, which holds at the Cape Town International Convention Center on March 19 and 20, will have DHL Express as the lead sponsor.
The eCommerce Africa Conference and Exhibition brings stakeholders in the ecommerce sector together. Later in the year, Kinetic will also bring the conference to Kenya, with the eCommerce East Africa Edition, also delivered by DHL, set to take place in Nairobi on June 12 and 13.
This year’s event offers participants an opportunity to learn from world-class thought leaders, both from Africa and the rest of the globe, on the innovative strategies that will unlock e-commerce opportunities over the years to come.
Delegates from some of the continent’s biggest tech, retail, banking and legal firms will be in attendance to share their experience and engage with attendees to exchange knowledge.
According to the McKinsey Global Institute’s report, Lions Go Digital, e-commerce and fintech represent two of Africa’s biggest growth opportunities, with the growth of the mobile technology market driving both of these sectors. “More than half of urban African consumers already have Internet-capable devices and this number is increasing. Online shopping in Africa could account for up to $75 billion in retail sales by 2025.”
Steve Burd, Vice President Sales for DHL Express Sub-Saharan Africa, explains that the ongoing partnership between DHL and eCommerce Africa is a good fit. “As the market leaders in express logistics in Africa, we have extensive first-hand experience of the positive impact that ecommerce has on the continent. The massive growth in cross-border and international ecommerce in Africa sees DHL working with thousands more customers across the continent each year, helping them to expand their brand across borders.”
He adds that the development of ecommerce in Africa continues to unlock major opportunities for growth. “E-commerce allows entrepreneurs and SMEs to connect with a large customer base and scale up rapidly, which accelerates the need for support services. E-commerce growth therefore has a ripple-effect on many other industries on the continent.”
“DHL’s partnership with eCommerce Africa provides us with an additional platform to connect with organisations and help them to understand key logistics considerations, and learn how to plan for and overcome any logistical challenges,” adds Burd.
Terry Southam, Kinetic Managing Director, says that the collection of thought leaders and the topics under discussion this year are aimed at creating an immediate impact for African ecommerce companies.
“From marketing to fulfilment, the world’s best will be on stage sharing best practice and innovative hacks to drive online growth. It is quite remarkable to have all of these industry leaders on the same stage – not only willing to share but actively working to grow the industry and ensure African customers receive a world-class online shopping experience.
“This year’s theme for the conference is ‘Conquering Scale’ and we couldn’t be happier to have a market leader like DHL on board, to help us deliver 2 key e-commerce events on the continent this year,” he concludes.
