By Modupe Gbadeyanka
A new report from Nielsen titled ‘Navigating the New Normal in Nigeria’ has identified how tough market conditions in Nigeria altered the shopping pattern of residents in the Africa’s most populous nation.
The report noted that consumers, due to these challenging macro-economic forces, have dumped unnecessary products for immediate consumption needs.
“Spend has been diverted away from discretionary categories like Confectionery (snacks and sweets) and Personal Care (Health and Beauty) products to essential food and commodities, to make ends meet,” Managing Director of Nielsen East & West Africa, Mr Abhik Gupta was quoted as saying in a statement made available to Business Post by the firm.
However, Mr Gupta stressed that “Despite the flux experienced over the last year, Nigeria’s economy is set to rebound and grow at 1.2 percent according to the International Monetary Fund and consumer sentiment remains positive into the future.”
“In addition, despite overall spend declining through to Q2, 2016, it has now recovered over the last three quarters due to stabilising market conditions and inflation.
“Against this backdrop, manufacturers and retailers wanting to survive the current consumer shift and return to previous consumption levels need to understand what is critical to the wallet and what has changed in the shopping and buying dynamics to match their offerings to altered consumer realities,” he added.
With tougher market conditions and despite a large repertoire of general and specialist channels, smaller, informal format stores have captured more spend away from their bigger Supermarket/Grocer counterparts. Open Markets, Kiosks and Table Tops have gained share of consumer spend (42%, up from 38% two years ago) as they offer greater flexibility in quantities, packaging and pricing, and are conveniently located near home or on commuter routes.
Nigerians are also less likely to travel to another store when a brand is unavailable or out of stock. Store loyalty trumps brand loyalty, as only 31% of consumers will visit another store but 68% report buying a substitute brand.
Against this backdrop, the risk for retailers is that as they are no longer able to maintain costs tied up in higher inventory levels and wider product assortment ranges, this has led to fewer categories being stocked and higher out of stock levels. With irregular supply and demand, consumers may be compelled to look elsewhere if they are unable to find a substitute product and the retailer will risk losing a valuable sale.
In this challenging environment, Nigerian consumers have also been less willing to try new products, resulting in more risk-averse product choices rooted in familiarity and recommendation. Gupta comments; “New brand entrants will need to focus on the current consumer needs for reliable, affordable and available brands, but also provide differentiation, value and distinct quality propositions to succeed in the longer term.”
A digital opportunity knocks
The rapidly shifting retail dynamics in Nigeria have also led to a burgeoning omni-channel opportunity in e-retailing, fuelled by aspirant consumers. Even though online shopping penetration still lags bricks and mortar shopping habits; growing Mobile, Smartphone, Internet penetration and transacting is allowing e-commerce retailers to leapfrog conventional bricks and mortar development. Digital trends point to e-commerce rapidly gaining traction in durable and consumable categories, with Nigerians already spending as much as 61% on out of country e-retailers.
In light of this, retailers will need to reassess product portfolios to suit on and off line consumers’ needs and strengthen brand loyalty. Gupta advises; “A digital strategy should be incorporated from the outset to win in both the long and the short term, providing consumers with seamless retail experiences and access to products not otherwise widely available.
“Retailers have a lot of room to grow when it comes to unifying channels with consistent, yet unique experiences on well-executed mobile-apps, in-store engagement, in-the-moment coupons and virtual shopping lists that will empower consumers and give them more control over their shopping experience and potentially increasing retail sales” he adds.
What’s in store?
Looking ahead, Nigerian sentiment is likely to improve in 2017, providing much needed relief to manufacturers and retailers as consumers add items back into their repertoire. More discerning consumers will continue to rebalance their basket, looking for efficiencies in what, where and how they shop. Consumers will also aspire to better quality products, but require more flexibility in price and quantity to meet their altered circumstances.
Gupta says; “To avoid missing these vital sales, manufacturers need to match products (format and price) to places (stores), with optimal levels of distribution and supply; while retailers will need to manage optimal stock availability and product ranges to retain shoppers.”
Oil Climbs 3% as US Fed Reserve Eases Rate Hike Fears
By Adedapo Adesanya
Oil climbed more than 3 per cent on Tuesday after the head of the US central bank eased market concerns over interest rate hikes.
Brent crude futures were up $2.52 or 3.1 per cent to $83.51 a barrel, as the US West Texas Intermediate rose by $2.77 or 3.7 per cent to $76.88 per barrel.
The Federal Reserve Chairman, Mr Jerome Powell, said Tuesday very strong jobs data released last week simply affirms that the central bank has some way to go on raising rates.
Speaking about Friday’s release of the January jobs data, he said that the body “didn’t expect it to be this strong.”
Mr Powell said the data “shows you why this will be a process that takes a significant period of time” when it comes to tightening monetary policy.
He, however, declined to say whether knowing about the strength of the data would have affected last week’s 25 basis point rate rise.
Prices also gained support as the US Dollar index fell after the data, raising oil prices. Interest rate hikes typically strengthen the dollar, which could make crude more expensive for holders of other currencies.
On the supply side, oil export disruptions have created a stir in the market following major earthquakes in Turkey and Syria that resulted in the deaths of more than 5,000.
The 1 million barrel per day Ceyhan oil terminal in southern Turkey stopped operations on Monday, according to Tribeca Shipping Agency, who added that, as a whole, the ports in southern Turkey had been affected by the earthquake. Oil loadings were expected to resume today, but inclement weather caused a disruption in berthing.
Also, Norway’s shutdown of its Phase 1 535,000 barrels per day Johan Sverdrup oilfield due to a technical fault in a cooling system supported prices.
China’s reopening progress is also pressuring prices upward as the market eyes a demand boost from its zero-Covid transition.
The International Energy Agency (IEA) expects half of this year’s global oil demand growth to come from China, Mr Fatih Birol, the agency’s chief, said on Sunday, adding that jet fuel demand was surging.
The US Energy Information Administration (EIA) will release US crude oil and product inventory figures later on Wednesday, just as all eyes will be on the Federal Reserve Chair Mr Powell’s speech on Wednesday.
The EIA also said that US crude production would rise in 2023 even as demand flattens, according to its Short-Term Energy Outlook. EIA’s latest forecast calls for crude oil production to rise by 590,000 barrels per day to 12.49 million barrels per day in 2023 and by another 160,000 barrels to 12.65 million barrels per day next year.
Blue-Chip Stocks Pull Back Market by 0.13% as Investors Lose N33bn
By Dipo Olowookere
The Nigerian Exchange (NGX) Limited was pulled back by 0.13 per cent on Tuesday by some blue-chip stocks on the platform, which succumbed to profit-taking.
This shrank the All-Share Index (ASI) by 67.98 points to 54,299.76 points from 54,367.74 points, as the market capitalisation moderated by N33 billion to N29.576 trillion from N29.609 trillion.
The stock market came under selling pressure yesterday as investors offloaded some equities in their portfolios. This was across the major sectors of the bourse.
At the close of business, the insurance counter lost 0.80 per cent, the banking index fell by 0.61 per cent, the industrial goods space depreciated by 0.31 per cent, and the consumer goods sector declined by 0.02 per cent.
However, the energy stood tall during the session as it went up by 0.54 per cent on the back of renewed interest in shares in the ecosystem due to the rise in the prices of crude oil in the international market influenced by earthquakes in Turkey and Syria.
Business Post reports that investor sentiment was weak on Tuesday due to a negative market breadth triggered by the losses printed by 27 stocks, which outweighed the 20 price gainers.
Top stocks like Dangote Cement, Cadbury Nigeria, Zenith Bank, FBN Holdings and Access Holdings depreciated during the session, but the worst-performing equity was Japaul, which fell by 9.38 per cent to 29 Kobo.
FCMB went down by 7.82 per cent to trade at N4.60, Royal Exchange declined by 7.32 per cent to 76 Kobo, UAC Nigeria crashed by 6.12 per cent to N9.20, and Linkage Assurance deflated by 6.12 per cent to 46 Kobo.
On the other side, Conoil ended the trading day as the best-performing stock after it chalked up 10.00 per cent to close at N29.15, as MRS Oil followed with a 9.82 per cent growth to finish at N21.25. International Energy Insurance rose by 9.35 per cent to N1.17, GlaxoSmithKline went up by 6.92 per cent to N6.95, and Coronation Insurance grew by 4.65 per cent to 45 Kobo.
On the activity chart, investors traded 200.0 million shares worth N7.6 billion in 4,380 deals on Tuesday compared with the 191.6 million shares worth N4.8 billion traded in 4,359 deals on Monday, representing an increase in the trading volume, value and the number of deals by 4.38 per cent, 58.33 per cent, and 0.48 per cent, respectively.
FCMB sold 28.0 million units, Geregu Power transacted 21.1 million units, Sterling Bank exchanged 18.8 million units, Transcorp traded 15.8 million units, and Zenith Bank executed 14.7 million units.
Court Remands Fund Managers Over N891m Capital Market Investment
By Aduragbemi Omiyale
Two fund managers, Mr Solomon Edet Solomon and Mr Zakari Haruna, have been remanded in Suleija Correctional Centre after they were arraigned for collecting about N891 million from members of the public through an unregistered investment company, Vektr Capital Global Group, contrary to the laws of Nigeria.
They were brought before Justice Zainab Abubakar of the Federal High Court, Court 4, Abuja, after the Securities and Exchange Commission (SEC) sealed up the Wuse Zone 5 office of Vektr Capital in March 2022 on suspicions of illegally collecting money from the investing public.
At the court, after the four-count charge was read to the suspects, Justice Abubakar fixed March 16, 2023, for the commencement of the trial.
In the charges, the defendants were alleged to have, on or between the years 2021 and 2022 within the jurisdiction of the court with intent to defraud, conspired amongst themselves together with one Kayode Sal Viktor and other staff to obtain the sum of over N891,729,000 from investing public, including Cordelia Ukomaka Ducke Eze and others under the false pretence that they were fund managers which you are not and thereby committed an offence contrary to Section 8 of the Advanced Fee Fraud and Fraud Related Offences Act 2006 and punishable under Section 1 (3) of the same Act.
“That you, M/s Vektr Capital Global Nigeria Ltd, on or between the year 2021 and 2022 within the jurisdiction of this court, did commit a felony to wit. Conspired among yourselves together with Kayode Sal Viktor and your other staff to do an illegal act- to lure and offer a subscription to an unregistered collective investment scheme valued over N891,000,000 to investing public, including Cordelia Ukomaka Ducke Eze and others and thereby committed an offence contrary to and punishable under Section 516 of Criminal Code Act, Laws of the Federation of Nigeria 2004.
“That you, M/s Vektr Capital Global Nigeria Ltd, on or between the year 2021 and 2022 within the jurisdiction of this court, did commit a felony to wit. Conspired among yourselves together with Kayode Sal Viktor and your other staff to do an illegal act- to lure and offer a subscription to an unregistered collective investment scheme valued over N891,000,000 to investing public, including Cordelia Ukomaka Ducke Eze and others and thereby committed an offence contrary to and punishable under Section 54 of the Investments and Securities Act, 2007,” the charge stated.
When the bail application came up for determination, the Justice said she had not been convinced, going by the affidavit that the accused will attend court to attend the trial and not jump bail.
Earlier, counsel to Mr Solomon urged the court to grant the defendant bail, stating that the defendant is only an employee of the company and not the owner.
However, Justice Abubakar declined to say that being an employee of the company is not enough for her to grant him bail but told the counsel that she needs to be convinced that if the defendant is granted bail, he will be available to attend the hearing and not jump bail.
“You know the provisions of the Administration of Criminal Justice on bail applications. He must meet those considerations. Show me in your affidavit of support where all these conditions have been listed as met to give me the assurance that the second defendant will at all times attend this trial in person. If I grant him bail based on what you have submitted, will I not be seen to be reckless as a judge?
“Granting bail is a discretionary power, and you must earn it; you must convince me. So many people jump bail cases will come up, and it cannot go on because the person has jumped bail. If you convince me because your conviction is on oath, I believe you. My concern is what you depose in your affidavit. I cannot, on the basis of this deposition, grant this person bail, and I cannot.
“According to Section 160, paragraph 8F, the applicant must have these facts in his affidavit to convince the court to grant him bail. If I grant bail and he decides to jump bail tomorrow, anyone that sees this application will say he did not commit himself,” she said.
Justice Abubakar stated that there are no vital assurances to convince the court to grant the defendant bail as contained in Section 160 of the Criminal Administrative Justice Act 2013 and enumerated in Paragraph 8f of the said Act, emphasising that It is important that the deposition must contain that vital information to convince and assure the court to grant the second defendant bail.
She subsequently ruled saying, “In the absence of this, this court cannot grant the second defendant bail. Accordingly, bail is refused”.
On the third defendant Mr Haruna, the judge stated that based on the propositions contained in the application submitted to the court for bail, particularly paragraphs 12-17, the court is inclined to grant bail to him.
“Accordingly, bail is granted to the third applicant in the sum of N100 million and one surety in the like sum. The surety must be a responsible, reputable person in the society as deposed to in the affidavit; the surety must own a landed property within the jurisdiction of this court whose title documents must be deposited with the Deputy Chief Registrar Litigation of this court after due verification.
“Both the third defendant and the surety must deposit two copies of their recent passport photographs with the Deputy Chief Registrar Litigation of this honourable court. The defendant must also deposit his international Passport with the Deputy Chief Registrar Litigation of this court. Bail is granted; those are the only conditions imposed”.
“Both the Second and Third defendants are to be remanded in Suleija Correctional Centre. A remand of the third defendant at the Suleija Correctional Centre is pending when he fulfils his bail conditions. Anytime he fulfils his bail conditions, he is free to go and enjoy his day,” Justice Abubakar stated.
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