Key Equities Investment Strategy to Consider For Optimal Profit

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By Dipo Olowookere

Trading in stocks can be risky, but those who understand the market very well still make a lot of money from the ‘volatile investment.’

Knowing what equity to buy and when to sell are very key tools retail investors must be armed with or else, they will see the market as unprofitable or a scam as some people in Nigeria have insinuated because of the 2018 crisis.

As the country heads to the polls next year, governance will certainly come to a close in the third quarter of next year and foreign investors will want to quickly cash in on their investments because of fear of the unknown.

For analysts at Cowry Asset, equities investment strategy this year would be informed by macroeconomic, valuation as well as political themes.

The macroeconomic environment is expected to provide the main support for local equities in 2018 as market players anticipate further policy harmonization between monetary and fiscal authorities especially with regards to moderation of interest rates, ensuring general price level and foreign exchange stability as well as greater diversification of economic output.

“We therefore recommend a broad-based stock selection strategy to include picks from the banking, consumer goods, building materials as well as oil and gas sectors which should also provide ample portfolio diversification.

“With regards to portfolio re-balancing, we anticipate that a likely downward adjustment of interest rates should lead to the normalization of the yield curve.

“Hence, we expect portfolio managers of fixed income instruments may want to switch from holding, or go short, their short-term bonds or treasury bills to increasing the duration of their portfolios by going long the long-term bonds; or better still, they could increase investments in undervalued equities,” Cowry Asset said.

Given the positive impact of an expected improvement macroeconomic environment on the bottom line of businesses, there is an anticipation of a boost in earnings yield to investors as stocks remain undervalued in the short term.

Also, the relatively cheap valuation of the equities market, coupled with sustained stability in the foreign exchange market, therefore readily positions it for bargain-hunting institutional and retail investors.

Furthermore, the political discussions bordering on minimum wage increase as well as deregulation/ increase in petrol pump price could have positive, howbeit limited, outcomes on the stock market.

It is expected that, given the closeness of upcoming electioneering season, the proposed increase in minimum wage around the last quarter of the year is not expected to so much result in hike in inflation rate in 2018 as the increment should be largely counterbalanced by increased food supply due, in part, to the harvest season.

Also, the cost push inflation element, which hitherto had been the main driver of inflation, is expected to be further subdued. This will be good for equities in the consumer goods space as purchasing power is expected to improve.

Federal Government is not expected to increase the pump price of petrol until after the February 2019 elections; hence, prices of petroleum marketing stocks are expected to continue to trade around current levels in 2018.

However, 2018 would be an ideal time for informed bargain hunters to swoop down on shares of major names in the downstream sector at current valuations as their profit margins are expected to improve in the event of an increase in pump prices.

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