By Adedapo Adesanya
The Nigerian Council of Registered Insurance Brokers (NCRIB) has established a relationship with the management of the Lagos Lawn Tennis Club to kick-start a sensitisation campaign to deepen insurance penetration in the country through sports.
At a meeting held at the premises of the Lagos Lawn Tennis Club recently, the parties mapped out modalities to engage all lovers of sports to subscribe to insurance.
Speaking at the gathering, the President of the brokers, Mr Rotimi Edu, stated that the council would leverage on the Lagos Lawn Tennis Club to organise a tournament to celebrate its 60th anniversary, and dole out mouthwatering prices to all participants.
According to him, participants at the two-day tourney, which will take place on June 18 and 19, 2022, will cut across the entire insurance industry, adding that the organisation will eventually turn the event into an annual ritual.
Mr Edu further stated that the body decided to use sports to carry out the campaign to enlighten Nigerians on the importance of insurance, both to the government and the citizens, with the core objective of expanding the percentage of Nigerians who are insured and by so doing, increase the industry’s contributions to the national Gross Domestic Product (GDP).
“This collaboration will also birth a more cohesive relationship among the insurance operators and other stakeholders, thereby increasing the awareness of insurance in our society.
“The choice of sport to propagate insurance is deliberate and calculative. Generally, Nigerians are lovers of sports. We are expecting no fewer than 2,500 spectators including students at all levels.
“We will provide music, food and drinks for all spectators at the end of the tournament. We have extended an invitation to all underwriting firms and insurance brokers. Participants are expected to register with the NCRIB Secretariat,” Mr Edu said.
In his remarks, the President of the Lagos Lawn Tennis Club, Mr Kolade Olutekunbi, expressed the club’s readiness to partner with the NCRIB and make available all its facilities for the benefit of all participants.
Mr Olutekunbi, who immediately saddled his team to commence preparation toward hitch-free activities, said that in honour of the council, the club would postpone all activities slated for the period.
Modupe Gbadeyanka