Economy
New Survey Details Nigeria’s Struggles with Soaring Prices
The economic landscape in Nigeria is undergoing significant strain as the cost of living skyrockets, impacting millions across the nation, according to a recent report titled The Price of Everything, an elaborate price survey by SBM Intelligence, an Africa-focused market intel gathering and strategic consulting firm.
The report sheds light on the alarming trend of escalating prices for essential goods and commodities, breaking down the picture of the country’s economic woes.
Over the past year, prices for everyday items have more than doubled, severely eroding the purchasing power of the middle class. The survey, conducted between Q1 2023 and Q1 2024, reveals staggering price hikes across a wide range of consumer goods, from food and drinks to personal care products.
One of the most striking findings of the report is the exponential increase in the prices of key items. For instance, Dudu Osun, a popular black soap, witnessed a jaw-dropping 180% price surge, while Premium Motor Spirit (PMS), commonly known as petrol, experienced a 160.9% hike, attributed to the removal of fuel subsidies. These price spikes have had a cascading effect on other goods and services, exacerbating the already dire situation.
The impact of inflation is felt acutely in the food sector, where staple items like rice, noodles, and tomatoes have seen triple-digit increases, with a 50kg bag of foreign rice skyrocketing from N42,000 to N77,000 within a year, marking an 83% increase. Similarly, the price of Indomie Super Pack noodles surged by over 100%. A loaf of bread went from N800 in Q1 2023 to N1,450 in Q1 2024. Even a 50cl PET bottle of Coca-Cola has doubled from N200 in Q1 2023 to N400 in Q1 2024.
Enjoying a drink with friends over a Super Sunday clash is slowly becoming a luxury. A bottle of Guinness Stout has increased from N700 to N1,500, marking a massive 114% increase. Similarly, a bottle of Star beer, which was priced at N700 last year, now sells for N1,200, representing a 71% increase. Even the electricity sector has not been spared, seeing a 160% increase over the period of Q1 2023 to Q1 2024.
Despite the current situation, it appears that price increases in the entertainment industry have lagged behind those in other segments of the economy.
Cable TV providers, such as DStv, for example, have only seen a price hike of approximately 39.95%, compared to that of other essential commodities.
Discussing these insights in an interview with CNBC Africa, Ikemesit Effiong, Partner at SBM Intelligence, highlighted the impact of various factors on inflation trends in Nigeria.
“With entertainment, what you see is that growth has generally lagged. The greatest increase we saw when we put together this report was the 45.1% increase in the price of a Startimes package. A lot of the DStv and GOtv Bouquets have been within 30%. The story is of a slower increment which, when you overlay that on top of all the other pending priorities that consumers have, it probably is a bit of a comfort chain,” he said.
Still, the economic challenges are dire, and calls for government intervention have grown. Stabilising the exchange rate and implementing holistic strategies to address the root causes of inflation are seen as crucial steps to alleviate the economic burden on Nigerians and foster long-term growth.
As the nation navigates through these turbulent times, the need for decisive action to tackle soaring prices and mitigate the adverse effects on livelihoods has never been more pressing.
Economy
Champion Breweries Concludes Bullet Brand Portfolio Acquisition
By Aduragbemi Omiyale
The acquisition of the Bullet brand portfolio from Sun Mark has been completed by Champion Breweries Plc, a statement from the company confirms.
This marks a transformative milestone in the organisation’s strategic expansion into a diversified, pan-African beverage platform.
With this development, Champion Breweries now owns the Bullet brand assets, trademarks, formulations, and commercial rights globally through an asset carve-out structure.
The assets are held in a newly incorporated entity in the Netherlands, in which Champion Breweries holds a majority interest, while Vinar N.V., the majority shareholder of Sun Mark, retains a minority stake.
Bullet products are currently distributed in 14 African markets, positioning Champion Breweries to scale beyond Nigeria in the high-growth ready-to-drink (RTD) alcoholic and energy drink segments.
This expansion significantly broadens the brewer’s addressable market and strengthens its revenue base with an established, profitable portfolio that already enjoys strong brand recognition and consumer loyalty across multiple markets.
“The successful completion of our public equity raises, together with the formal close of the Bullet acquisition, marks a defining moment for Champion Breweries.
“The support we received from both existing shareholders and new investors reflects strong confidence in our long-term strategy to build a diversified, high-growth beverage platform with pan-African scale.
“Our focus now is on disciplined execution, integration, and delivering sustained value across markets,” the chairman of Champion Breweries, Mr Imo-Abasi Jacob, stated.
Through this transaction, Champion Breweries is expected to achieve enhanced foreign exchange earnings, expanded distribution leverage across African markets, integrated supply chain efficiencies, portfolio diversification into high‑growth consumer beverage categories, and strengthened presence in the RTD and energy drink segments.
The acquisition accelerates Champion Breweries’ transition from a regional brewing business to a multi-category consumer platform with continental reach.
Bullet Black is Nigeria’s leading ready-to-drink alcoholic beverage, while Bullet Blue has built a strong presence in the energy drink category across several African markets.
Economy
M-KOPA Nigeria Plans Expansion to Edo, Others After N231bn Credit Milestone
By Adedapo Adesanya
Emerging market fintech firm, M-KOPA, has announced plans to deepen its reach in Nigeria to the South South and South East regions, starting with Edo this year, after providing N231 billion in credit to over 1 million customers in the country.
The firm released its first Nigeria-focused Impact Report, which showed that Nigeria is M-KOPA’s fastest-growing market and fastest to reach the milestone.
Since its foray into the Nigerian market in 2019, M-KOPA has been working to dismantle barriers to financial inclusion by providing flexible smartphone financing and digital financial tools that align with how people in the informal economy earn and manage their money.
It operates in six states in the country, including Lagos, Ogun, and Oyo, among others.
The report highlights the company’s contribution to income generation, digital inclusion and economic opportunity for Every Day Earners across the country.
The report showed that M-KOPA has enabled 290,000 first-time smartphone users, while 56 per cent of agents accessed their first income opportunity through the platform.
It showed high income and livelihood gains among its users, with about 77 per cent of customers leveraging smartphones or digital loans obtained through the platform to generate income, indicating that access to financed devices is directly supporting micro-entrepreneurial activity and informal sector productivity.
Furthermore, 75 per cent of users report higher earnings since gaining access to M-KOPA’s services, suggesting measurable improvements in personal revenue streams. On the distribution side, 99 per cent of agents disclose increased earnings, reflecting positive spillover effects across the company’s value chain.
In addition, 81 per cent of long-term customers state that their household expenses have improved, pointing to enhanced financial stability and better consumption smoothing over time.
Speaking on the report, Mr Babajide Duroshola, General Manager, M-KOPA Nigeria, said, “Nigeria represents extraordinary potential, and we’re proud that it has become M-KOPA’s fastest-growing market. Our Impact Report shows that when Every Day Earners gain access to the right digital and financial tools, they use them to create stability and long-term progress for their families. This is about access that unlocks opportunity and sustained prosperity.”
On its expansion plans Nigeria-wide, the M-KOPA helmsman said, “Many of the states we are considering are already similar to the ones we are currently in proximity… So, there is proximity and similarity between these states, and that’s what we are going to do, starting with Edo.”
He noted that as M-KOPA Nigeria continues to expand, the focus remains on ensuring more everyday earners gain access to the digital and financial tools they need to build resilient, prosperous futures in Nigeria’s rapidly digitising economy.
Economy
Tinubu Okays Extension of Ban on Raw Shea Nut Export by One Year
By Aduragbemi Omiyale
The ban on the export of raw shea nuts from Nigeria has been extended by one year by President Bola Tinubu.
A statement from the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, on Wednesday disclosed that the ban is now till February 25, 2027.
It was emphasised that this decision underscores the administration’s commitment to advancing industrial development, strengthening domestic value addition, and supporting the objectives of the Renewed Hope Agenda.
The ban aims to deepen processing capacity within Nigeria, enhance livelihoods in shea-producing communities, and promote the growth of Nigerian exports anchored on value-added products, the statement noted.
To further these objectives, President Tinubu has authorised the two Ministers of the Federal Ministry of Industry, Trade and Investment, and the Presidential Food Security Coordination Unit (PFSCU), to coordinate the implementation of a unified, evidence-based national framework that aligns industrialisation, trade, and investment priorities across the shea nut value chain.
He also approved the adoption of an export framework established by the Nigerian Commodity Exchange (NCX) and the withdrawal of all waivers allowing the direct export of raw shea nuts.
The President directed that any excess supply of raw shea nuts should be exported exclusively through the NCX framework, in accordance with the approved guidelines.
Additionally, he directed the Federal Ministry of Finance to provide access to a dedicated NESS Support Window to enable the Federal Ministry of Industry, Trade and Investment to pilot a Livelihood Finance Mechanism to strengthen production and processing capacity.
Shea nuts, the oil-rich fruits from the shea tree common in the Savanna belt of Nigeria, are the raw material for shea butter, renowned for its moisturising, anti-inflammatory, and antioxidant properties. The extracted butter is a principal ingredient in cosmetics for skin and hair, as well as in edible cooking oil. The Federal Government encourages processing shea nuts into butter locally, as butter fetches between 10 and 20 times the price of the raw nuts.
The federal government said it remains committed to policies that promote inclusive growth, local manufacturing and position Nigeria as a competitive participant in global agricultural value chains.
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