By Dipo Olowookere
The month of November 2018 has been fixed for the AMEC’s Measurement Month, with about 86 countries participating from 5th to 30th of the month.
The AMEC’s Measurement Month is an annual educational programme aimed at up skilling communications and measurement practitioners while showcasing global best practice would be held in Nigeria.
Hosting the programme in Nigeria is an independent PR measurement and evaluation agency in the country, P+ Measurement Services.
A statement from the agency disclosed that it would be joining other Africa countries to simultaneously host the event.
Championing the Measurement and Evaluation cause in Nigeria, P+ Measurement Services will be hosting the AMEC Measurement Month for the 3rd time in Nigeria and Ghana on November 23, 2018.
Speaking about the AMEC’s Measurement Month, the Lead Consultant at P+ measurement Services, Mr Philip Odiakose, said, “We are proud to be hosting the AMEC Measurement Month (#AMECMM) once again in Nigeria.
“This is our third year and we can say that the Nigerian industry is gradually beginning to see the essence of PR measurement and evaluation.
“Stakeholders are beginning to see reasons to engage PR measurement consultant and the AMEC measurement month will help us educate more people on the importance of media measurement and evaluation on a nationwide scale.”
The AMEC’s Measurement Month will welcome experts and industry thought leaders in the Communications and Measurement industry from various countries to Nigeria to shed light and give insights on the importance of having viable Independent measurement and evaluation program necessary to grow the marketing communications industry.
This year’s discussion will be centred on PR Measurement and Evaluation, with attention also focused on best practice in relation to Measurement and Evaluation of Communication.
The #AMECMM is scheduled to hold on Twitter with tweets starting or ending with #EvaluatePR #AMECMM to enable impact and conversation to be seen by other attendees.
According to P+ measurement Services, this social media conversation will start from 2.00pm to 3.00pm Nigerian time on Friday, November 23, 2018.
To view other AMECMM events, readers can visit https://amecorg.com/measurement-month-2018/measurement-month-events-2018/.
#AMECMM benefits all members, clients and the industry by putting measurement on a world stage. Measurement Month is filled with events, the majority of them free to enter, including webinars, breakfast briefings, conferences, workshops, podcasts and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it.
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