By Modupe Gbadeyanka
Prudential Africa is leading its industry with the highest number of Million Dollar Round Table (MDRT) members from Nigeria in the first half of 2022.
In the period under review, the company had 222 qualified MDRT members, 469 per cent higher than the 39 MDRT members recorded in the first half of last year.
MDRT is the global Premier Association of Financial Professionals. MDRT members lead the global financial services profession in professional knowledge, ethical conduct, and client service.
They are recognised as setting the international standard of excellence in the financial services field, meeting unique client needs in the evolving landscape of modern personal finance while adhering to a strict code of ethics.
In its half-year results, Prudential Africa expanded its Annual Premium Equivalent (APE) sales by 17 per cent year-on-year, buoyed by double-digit growth in APE sales in six of its eight markets.
“Prudential Africa continues to focus on investing in its distribution channels to support the health and protection needs of its customers. We continue to equip our agency force and financial service consultants with digital capabilities to connect and engage with customers as well as provide personalised advice.
“Our multi-channel and integrated distribution strategy is able to adapt to evolving customer needs and local market conditions, and positions us well to capture growth opportunities,” the Chief Operating Officer of Prudential Africa, Mr Nick Holder, stated.
Prudential Zenith Life Insurance Ltd (PZL) is a subsidiary of Prudential Plc, established in 2017 when Prudential Plc acquired a 51 per cent holding in Zenith Life Insurance.
PZL is one of the most capitalised companies in the Nigerian insurance industry with a wide range of individual products, including savings & investments-linked products, endowment, and protection products designed to meet the needs of individuals and their families.
For corporate clients, the company’s product offerings include Group Life, Key-Man Assurance, Credit Life, School Fees Protection, and Mortgage Protection, ensuring that the welfare of clients’ staff and families are met.
Prudential Plc provides life and health insurance and asset management in Africa and Asia, helping people get the most out of life by making healthcare affordable and accessible and by promoting financial inclusion.
Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. It has more than 19 million life customers and is listed on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S), and New York (PUK).
Prudential Plc has insurance operations in eight countries in Africa: Nigeria, Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, and Zambia. With over 1 million customers, Prudential Africa works with over 11,000 agents and six exclusive bank partnerships, with access to over 600 branches, to bring value-added insurance solutions to its customers.
Adedapo Adesanya 
Dipo Olowookere