Prudential Africa Becomes Official Insurance Partner of AFCON 2021

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By Modupe Gbadeyanka

A foremost underwriting company, Prudential Africa Plc, has become the official insurance partner of the ongoing 33rd edition of Africa Cup of Nations (AFCON) 2021 in Cameroon.

This followed the sponsorship deal signed by the organisation with the Confederation of African Football (CAF), the highest football governing body on the continent.

Speaking at a press conference to announce the sponsorship, the Chief Representative Officer, Prudential Northern Africa Region, Mr Eric Mboma, noted that the partnership underscores the company’s commitment to the African continent.

“As we grow our business in Africa, we also want to support the passion and talent of its people. Africans share a common love for football and we are honoured to be part of a tournament that unites the continent and brings together the brightest talents of African football,” he said.

Mr Mboma added, “Through sports, Prudential wants to encourage people to stay active and lead more healthy lifestyles. As a life insurer, we believe that health and wellness are important for people to live fulfilling lives.”

Commenting on the deal, the General-Secretary of CAF, Mr Véron Mosengo-Omba, stated that, “We are excited and pleased to have on board Prudential Africa as a partner. We share a common purpose in our commitment to developing local talent as well as driving prosperity for the people of Africa.”

AFCON 2021 started on January 9 and will run till February 6, 2022.

Prudential Africa is a global financial services group providing life insurance, pensions and asset management products and services to approximately 20 million customers in Asia and Africa.

It has life insurance operations in eight countries across Africa: Cameroon, Cote d’Ivoire, Ghana, Kenya, Togo, Uganda, Zambia and Nigeria.

For nearly a decade, the life insurer has been providing affordable insurance and health solutions. Today, it serves more than 1.7 million customers through a distribution network of more than 13,000 agents and 600 branches.

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