By Modupe Gbadeyanka
A campaign to create awareness of the benefits of insurance cover among Nigerians has been started by Stanbic IBTC Insurance, a subsidiary of Stanbic IBTC Holdings.
The firm has already contracted three entertainers; Kate Henshaw, Segun Arinze and Ric Hassani, to help drive its insurance cover awareness campaign themed The Good Life.
The trio in a music video sang their hearts away to the tune of Insurance Cover Me to advocate the value that comes from having life insurance.
At the launch of the initiative held recently at IBTC Place on Walter Carrington Crescent, Victoria Island, Lagos, executives of Stanbic IBTC spoke passionately about the need for life insurance and the edge Stanbic IBTC Insurance delivers with bespoke and inclusive life assurance packages.
The chief executive of Stanbic IBTC Holdings, Mr Demola Sogunle, said many Nigerians were just beginning to understand the importance of insurance but as an organisation, Stanbic had been very deliberate about educating both young and old about the advantage that the right insurance cover provides to life and property.
“Today, in taking that effort further, we launched what we have tagged: The Good Life Campaign to advocate the value that comes from having Life Insurance and the availability of multiple Life Insurance solutions from our Life Insurance Company, Stanbic IBTC Insurance,” he said.
Speaking on the rationale behind the insurance campaign, the CEO of Stanbic IBTC Insurance, Mr Akinjide Orimolade, said having a life insurance package is a necessity as it guarantees peace of mind and aids preparedness for unprecedented occurrences. He urged Nigerians to get life insurance covers and shun the belief that insurance can only be bought by only rich or old people.
“The Good Life campaign is aimed at creating awareness of several fully customised, innovative, life insurance solutions that enable Nigerians easy access to the good life.
“As professionals with vast knowledge of the insurance market, we can offer the most suitable policies for our retail and corporate clients, based on extensive research and conscientious needs assessment. Having a life insurance cover is a smart thing to do, especially in these uncertain times, especially as it covers beneficiaries from financial hassles when life happens,” he added.
Stanbic IBTC Insurance has comprehensive insurance covers like Credit Life, Group Life, Education Endowment, Annuity, Sunset Plan and Term Assurance, amongst others.
Adedapo Adesanya