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Economy

Jiji Dominates Online Marketplace in Kenya After Two Years

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online marketplace

By Modupe Gbadeyanka

The online marketplace in Kenya has now been taken over by Jiji two years after it opened its shop in the country, serving the consumers in the East African country with quality services.

In 2020, during the COVID-19 pandemic, Jiji entered the Kenya market and has since become the fastest growing e-commerce with over 6 million users and 2 million ads in Kenya.

In March 2022, Alexa, a website traffic analytics platform, ranked the firm as the leading platform among all, having 2.5 million unique visitors monthly compared to 1.5 million in 2021, indicating that it nearly doubled its year-over-year performance.

When Jiji Kenya started two years ago, it witnessed increased activities on the platform as many small and medium-sized enterprises turned online to reach more consumers due to movement restrictions imposed to contain COVID-19. As a result, they registered a sharp growth in the number of sellers to 100,000 while active monthly users surged to 800,000.

Online marketplaces have become the preferred shopping platform in Africa. According to a Jiji Kenya survey of its customer base, more than 45 per cent preferred the marketplace due to the variety of goods and services.

Survey results published in a UNCTAD report in March this year also found that more than 40 per cent of customers in four large African countries were planning to reduce their supermarket shopping in the future by purchasing food, clothing, and electronics online.

Supply chain constraints, delivery, and transport expenses plus difficulties in meeting customer shipping requirements are a challenge for many online platforms forcing customers to opt to shop on marketplaces, rather than e-commerce stores.

Commenting on the achievement, the Country Manager for Jiji, Maksym Golubev, stated that, “Our rapid growth is the result of building a new trusted e-commerce environment for all buyers and sellers in the market and introducing features that would highly benefit them.

“Through our relentless efforts on customer success and new innovations, we have become the most downloaded platform.”

“Over the past year, we have invested heavily in reducing scam levels by up to 10 times and educating our users on safety measures. As a result, we have been awarded twice as the best E-commerce site and twice as the best classifieds website in Kenya,” Golubev added.

Also commenting, the CEO and Founder of Jiji Africa, Anton Volianskyi, disclosed that “Jiji Kenya has quickly become the most trusted platform because of its dedication to customer success and breakneck developments.

Jiji Kenya’s aggressive growth strategy parallels what I envisioned when I started Jiji Africa. It is such a pivotal time for the company and we aim to reduce the churning rate to retain the coveted number one position in Kenya.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Economy

Nigeria Needs 10 Years to Meet Yearly Sugar Production Target—Adedeji

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yearly sugar production target

By Adedapo Adesanya

Nigeria needs another 10 years to meet its yearly sugar production target of 1.7 million metric tonnes, capable of stemming the rising tide of sugar importation while creating jobs, generating electricity and producing ethanol for industrial purposes.

The Executive Secretary of the National Sugar Development Council (NSDC), Mr Zacch Adedeji, disclosed this yesterday while briefing journalists on the state of sugar production in Nigeria.

Mr Adedeji revealed that a total of 250,000 hectares would also be required for cane cultivation while 28 factories are expected to be established even as over 100,000 direct and indirect jobs are expected to be created within the 10 years time frame as encapsulated in the Nigeria Sugar Master plan (NSMP) phase 2.

Nigeria is the largest and fastest growing economy in Africa, and the African Development Bank (AfDB) projects that the average growth rate for the country’s economy will increase by 3.2 per cent this year, but many factors have impacted the possibility of this leading to dwindling revenue.

The country has thus been exploring many options to raise revenue, especially through non-oil exports, which include sugar.

However, the shortage of foreign exchange, technology for production, required land mass, and skilled labour poses serious challenges to the success of the sugar sector.

Mr Adedeji noted, “With phase 1 of the master plan, which began in 2013 reaching its crescendo in the first quarter of 2023, the federal government, in a rare show of commitment to its economic diversification policy through the promotion of industrialization, has approved Phase 2 of the policy with actual implementation to begin in 2023 through 2033,” he said.

He noted, “I am pleased to also announce to you today that we have two new investors who are set to come on board in a week or two from now, and we are going to sign a Memorandum of understanding (MOU) between the Nasarawa State government and one of the investors, as well as another between the Oyo State government and the second investor.

“All the necessary policies and technology guidelines have been concluded. These new investors would focus on the field and agricultural aspect of the NSMP, which is the engine room of the master plan.”

He then explained that the good news is that, presently, four companies have signed on to the Backward Integration Programme (BIP) of the NSMP. These companies are Dangote Sugar Refinery, BUA Sugar Refinery, Golden Sugar Refinery, and Kia Africa Group.

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Economy

Naira Appreciates on Dollar at P2P, Black Market, Drops at I&E

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forex Black Market

By Adedapo Adesanya

The Naira appreciated against the US Dollar at the black market and the Peer-to-Peer (P2P) arms of the foreign exchange (forex) market on Wednesday but recorded a marginal loss at the Investors and Exporters (I&E) window.

In the parallel market, the domestic currency gained N3 against the greenback to sell at N727/$1 compared with the previous day’s value of N730/$1.

Also, in the P2P window, the local currency appreciated against the American Dollar by N9 to trade at N751/$1 compared with the previous day’s rate of N760/$1.

Business Post reports that the Naira eased off the scare that arose from the move by the Central Bank of Nigeria (CBN) to limit cash withdrawals from next year.

However, in the I&E segment, the Naira depreciated by 3 Kobo or 0.01 per cent against the US currency to trade at N445.83/$1, in contrast to Tuesday’s price of N445.80/$1, according to data obtained from FMDQ Securities Exchange.

This happened amid a 29.1 per cent or $52.51 million decline in the value of FX transactions at the stock exchange to $127.78 million from the preceding session’s $180.29 million.

In the interbank window, the local currency appreciated against the Pound Sterling yesterday by N2.47 to sell for N544.68/£1 versus Tuesday’s N547.15/£1 and against the Euro, the Naira gained N2.10 to close at N468.68/€1 compared with N470.78/€1.

Meanwhile, in the digital currency market, most of the tokens pointed south, with Litecoin (LTC) declining by 6.2 per cent to $75.07 and Solana (SOL) recording a 4.7 per cent slump to trade at $13.34.

Dogecoin (DOGE) went southwards by 4.5 per cent to sell at $0.0959, Cardano (ADA) lost 2.6 per cent to close at $0.3089, Ethereum (ETH) fell by 2.5 per cent to trade at $1,228.05, Binance Coin (BNB) slid by 1.8 per cent to $283.32, Bitcoin (BTC) fell by 1.1 per cent to $16,812.26, and Ripple (XRP) dipped by 0.1 per cent to $0.3874.

But the US Dollar Tether (USDT) and Binance USD (BUSD) closed flat at $1.00 each.

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Economy

NASD OTC Market Closes Flat in Midweek Session

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NASD OTC Bourse

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange remained unchanged at the close of business on Wednesday, December 7, with the performance indicators closing flat.

Business Post reports that there was neither a price gainer nor a price loser at the midweek trading session, and this left the market capitalisation of the alternative bourse unchanged at N935.79 billion, as the NASD Unlisted Securities Index (NSI) also closed flat at 712.16 points.

However, the activity chart witnessed a downward movement during the session as the volume of transactions declined by 94.5 per cent due to the 56,370 units of securities traded by investors, in contrast to the 1.03 million units of securities transacted a day earlier.

Similarly, the value of shares exchanged by the market participants went down by 95.8 per cent yesterday as a result of the N1.3 million worth of stocks traded compared with the N31.0 million worth of stocks traded on Tuesday.

However, the number of deals carried out by traders increased by 30 per cent due to the 13 deals completed by investors as against the 10 deals executed in the preceding market day.

When trading activities ended for the day, AG Mortgage Bank Plc maintained its position as the most active stock by volume on a year-to-date basis with a turnover of 2.3 billion units valued at N1.2 billion, Central Securities Clearing System (CSCS) Plc stood in second place with the sale of 687.9 million units worth N14.3 billion, while Lighthouse Financial Services Plc was in third place with a turnover of 224.7 million units valued at N112.3 million.

Also, CSCS Plc retained its spot as the busiest stock by value on a year-to-date basis with the sale of 687.9 million units worth N14.3 billion, followed by VFD Group Plc with the sale of 29.1 million units valued at N7.7 billion, and FrieslandCampina WAMCO Nigeria Plc with a turnover of 17.6 million units worth N1.9 billion.

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