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Economy

Startups Are Attracting More Customers With Easy Cashless Payment Options

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Cashless Payment Options

A whopping 84% of consumers globally now consider speed and convenience as the top reasons for choosing a payment method.

The use of cash for transactions has been steadily declining worldwide. According to PwC’s report, global cashless payment volumes are projected to increase by over 80% from 2020 to 2025, reaching nearly 1.9 trillion transactions.

Nowadays, offering easy cashless payment options is no longer a perk but a necessity for startups. It allows them to cater to a tech-savvy customer base and stay competitive in the market.

Therefore, easy cashless payment options are becoming a key factor for startups to attract more customers and ensure their success in the digital age.

The Adoption of Cashless Payments

The growing popularity of cashless payments can be attributed to several key factors, and considering these factors is important for any startup that wants to focus on customer experience.

The first factor is convenience. Cashless payments offer a faster and more convenient checkout experience. With the tap of a phone or a few clicks online, customers can complete transactions without the hassle of carrying cash or fumbling with change.

The second one is security. Many cashless payment methods, like digital wallets, come with proper security features like encryption and two-factor authentication, which can be more secure than carrying physical cash.

The third factor is all about speed. Cashless transactions are significantly faster than cash transactions, particularly for small purchases. This means shorter queues and a more efficient shopping experience for both customers and businesses.

The fourth one is to promote digitalization. The increasing popularity of online shopping and e-commerce platforms has significantly contributed to the shift towards cashless payments. Cashless options are the natural payment method for these digital transactions.

The Market Size And Growth Of Cashless Payments

The global cashless payment market is experiencing phenomenal growth. According to a report by Mordor Intelligence, the market was valued at USD 6.68 trillion in 2022 and is expected to reach a staggering USD 23.39 trillion by 2027, growing at a CAGR (Compound Annual Growth Rate) of 23.4%.

The Impact of Covid-19

The COVID-19 pandemic acted as a major catalyst for the adoption of cashless payments. Concerns about physical contact and the spread of germs through cash handling led to a surge in the use of contactless payment methods like mobile wallets and digital payments. This shift in consumer behavior is expected to have a long-lasting impact on the future of payments.

Why Easy Cashless Payments Matter for Startups?

Today’s startups know that offering easy cashless payment options is no longer a luxury for startups; it’s imperative for businesses.

Millennials and Gen Z, the largest and most tech-savvy consumer demographics,  overwhelmingly prefer cashless transactions. Studies show that 67% of Millennials and 44% of Gen Z  prefer to use mobile wallets for in-store payments. By offering easy cashless options like Apple Pay, Google Pay, and other digital wallets, startups can tap into this vast and growing market segment.

Cashless payments simplify the checkout process, leading to a faster and more convenient customer experience. Customers can complete transactions in seconds, eliminating long lines and the hassle of carrying cash. This translates to increased customer satisfaction and loyalty, which are crucial for any startup’s success.

Studies by Baymard Institute show that a staggering 70.19%% of online shopping carts are abandoned before checkout. One of the main reasons for cart abandonment is a cumbersome or confusing checkout process. By offering easy cashless options, startups can reduce cart abandonment rates and ensure a smoother checkout experience, which ultimately leads to increased sales and revenue.

Cashless payments allow for automated and streamlined financial processes. Startups can say goodbye to manual cash handling and reconciliation, reducing errors and saving valuable time and resources.

Additionally, cashless transactions provide real-time data and insights into customer spending habits, allowing startups to make data-driven decisions and optimize their business strategies.

How Startups Can Use Easy Cashless Payment Options?

In the competitive world of startups, offering a seamless and convenient payment experience is crucial to attracting and retaining customers.

Popular Digital Wallets

Millennials and Gen Z are driving the mobile wallet revolution. Integrating popular digital wallets like Apple Pay, Google Pay, and Samsung Pay into your payment system is essential. These solutions offer a fast, secure, and contactless way for customers to pay, significantly enhancing their checkout experience.

Diverse Payment Preferences

While digital wallets are gaining traction, it’s important to offer a variety of cashless payment methods to cater to a wider customer base. This may include traditional options like credit cards, debit cards, and net banking.

Additionally, consider offering regional payment solutions that are popular in your target market to ensure maximum customer convenience.

Secure Payment Gateways

Security is paramount when dealing with financial transactions. Partnering with a reliable and secure payment gateway is essential for protecting customer data and ensuring smooth transaction processing. Look for a gateway that offers features like fraud detection, encryption, and compliance with industry security standards like PCI DSS.

Transparency is Key

Customers appreciate clarity and ease when making purchases. Make sure your website or app clearly displays all accepted payment methods with logos and any associated fees.

Additionally, provides a secure and transparent checkout process that guides customers through each step without confusion.

By implementing these strategies, startups can leverage the power of easy cashless payments to attract new customers, boost sales, and gain a competitive edge in the market.

Summing Up

As contactless payments and even cryptocurrency gain traction, staying ahead of the curve in cashless solutions is crucial. If you are interested in crypto payment then you need to stay in touch with the market using tools like everix Peak. By embracing these trends and prioritizing a seamless customer experience, startups can unlock a world of opportunity, attracting new customers, boosting sales, and establishing a strong competitive advantage in the ever-evolving marketplace.

Economy

Official FX Market Sees Minor Naira Decline Against Dollar

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reject old Naira notes

By Adedapo Adesanya

The Naira lost 33 Kobo or 0.02 per cent against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEX) on Thursday, May 14, to trade at N1,370.89/$1 compared to the preceding day’s N1,370.56/$1.

However, the local currency further appreciated against the Pound Sterling in the official FX market during the session by N1.61 to close at N1,851.38/£1 versus N1,852.99/£1, and improved its value against the Euro by N2.21 to trade at N1,602.98/€1 versus Wednesday’s closing price of N1,605.19/€1.

Also, at the GTBank forex counter, the Nigerian currency gained N1 against the Dollar yesterday to sell for N1,381/$1 compared with midweek’s rate of N1,383/$1, and at the black market, it closed flat at N1,385/$1.

Data from the Central Bank of Nigeria (CBN) indicated that interbank FX turnover fell to $78.783 million across 103 deals from $130.549 million the previous day.

The Naira is forecast to be broadly stable, supported by dollar sales by the central bank and steady, higher oil receipts, with the ‌market settling ⁠into a balance.

As of May 12, 2026, the country’s external reserves increased by $150 million or 0.2 per cent to $48.48 billion from $48.33 billion on May 5, 2026, providing support for the domestic currency.

In the cryptocurrency market, major digital coins closed mixed amid broader macroeconomic selling pressure.

Also, the US Senate Banking Committee approved the bipartisan Clarity Act, a key step toward comprehensive crypto market structure legislation that now heads toward a merger with a similar Agriculture Committee bill.

Investors bet that clearer US rules, including the Clarity Act’s separation of payment stablecoins from investment assets, will ease regulatory overhangs on its use case.

On the geopolitical scene, President Trump said the US does not need to reopen the Strait of Hormuz, changing an earlier stance and deepening concerns about elevated energy costs feeding into inflation.

Ripple (XRP) grew by 1.8 per cent to $1.46, Binance Coin (BNB) jumped 1.0 per cent to $676.37, Bitcoin (BTC) improved by 0.7 per cent to $80,371.72, and TRON (TRX) gained 0.6 per cent to sell at $0.3529.

But Dogecoin (DOGE) slid by 1.3 per cent to $0.1134, Ethereum (ETH) depreciated by 0.9 per cent to $2,247.38, Solana (SOL) went down by 0.7 per cent to $90.65, and Cardano (ADA) weakened by 0.1 per cent to $0.2656, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) remained unchanged at $1.00 each.

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Economy

Stock Investors Loses N170bn to Selling Pressure

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fresh selling pressure

By Dipo Olowookere

The Nigerian Exchange (NGX) Limited gave up 0.10 per cent on Thursday on the back of profit-taking in most of the main sectors of the market.

Data from Customs Street showed that the insurance counter closed in green after it chalked up 0.46 per cent. This was not enough to offset the losses recorded by the others.

Business Post reports that the selling pressure witnessed yesterday contracted the banking space by 0.92 per cent, crashed the consumer goods segment by 0.13 per cent, battered the industrial goods index by 0.03 per cent, and depleted the energy counter by 0.02 per cent.

As a result, the market capitalisation retreated by N170 billion to N161.669 trillion from N161.839 trillion, and the All-Share Index (ASI) moderated by 265.08 points to 252,243.11 points from 252,508.19 points.

Despite the poor outcome, investor sentiment remained strong. The market breadth index was positive during the session after the bourse finished with 37 price gainers and 29 price losers.

Zichis eased by 9.99 per cent to N32.69, FTN Cocoa lost 9.87 per cent to trade at N9.95, Meyer depreciated by 9.83 per cent to N21.55, RT Briscoe shrank by 9.41 per cent to N15.40, and Neimeth contracted by 7.44 per cent to N9.95.

On the flip side, Learn Africa gained 10.00 per cent to sell for N9.90, Fidson appreciated by 9.97 per cent to N124.60, Austin Laz grew by 9.95 per cent to N4.09, Berger Paints rose by 9.92 per cent to N154.00, and Deap Capital increased by 9.90 per cent to N5.77.

Yesterday, market participants transacted 1.0 billion equities valued at N41.6 billion in 74,822 deals versus the 1.9 billion equities worth N118.1 billion traded in 76,557 deals a day earlier, showing a decline in the trading volume, value, and number of deals by 47.37 per cent, 6.48 per cent, and 2.27 per cent, respectively.

Chams exchanged 127.9 million shares for N501.2 million, VFD Group sld 10.7.1 million stocks worth N1.2 billion, First Holdco posted a turnover of 75.6 million equities valued at N5.4 billion, Access Holdings traded 50.3 million stocks worth N1.3 billion, and UBA transacted 44.9 million shares for N2.0 billion.

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Economy

Crude Oil Slightly Rises as Iran Allows Safe Passage for Ships

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Brazilian Crude Oil

By Adedapo Adesanya

Crude oil marginally appreciated on Thursday after it was reported that about 30 vessels had crossed the Strait of Hormuz, with Brent crude oil futures gaining 9 cents or 0.09 per cent to trade at $105.72 a barrel, and the US West Texas Intermediate (WTI) futures expanding by 15 cents or 0.15 per cent to $101.17 a barrel.

Iranian state media reported that about 30 Chinese vessels were allowed safe passage by Iran through the Strait, which has been largely shut since the Iran war broke out at the end ​of February.

Before the report, a Chinese supertanker carrying 2 million barrels of Iraqi crude sailed through the contested waterway on Wednesday after being stranded in the Gulf for more than two months, while a Panama-flagged crude oil tanker managed by Japanese refining group Eneos had also passed.

Bloomberg also reported that the vessels were allowed to pass the Strait of Hormuz with the coordination of the Iranian authorities and Islamic Revolutionary Guard Corps’ navy, however, it added that it is yet unknown or unclear whether the US Navy side of the de facto blockade will also let them pass.

The move also follows formal requests by China’s foreign minister as well as its ambassador to Iran, with Iran reportedly agreeing based on safeguarding the two allies’ strategic partnership.

It also comes as President Donald Trump’s ongoing state visit to China, where he and President Xi Jinping agreed that the ‌Strait of ‌Hormuz must be open for ‌the free flow of energy.

President Xi expressed interest in purchasing more US oil to reduce China’s dependence on the Strait of Hormuz, according to the White House. China, the world’s largest oil importer, is not a big buyer of US crude and has not imported any since May 2025 due to a 20 per cent import tariff imposed during the trade war.

Iran, a member of the Organisation of the Petroleum Exporting Countries (OPEC), ​also appears to have tightened control over the strait, cutting deals with Iraq and Pakistan to ship oil and liquefied natural gas from the region.

The International Monetary Fund (IMF) said the global economy is clearly moving into a middle “adverse scenario,” which would see global real GDP growth falling to 2.5 per cent this year from 3.4 per cent growth in 2025, citing the Iran war as the cause.

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