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Startups Are Attracting More Customers With Easy Cashless Payment Options

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Cashless Payment Options

A whopping 84% of consumers globally now consider speed and convenience as the top reasons for choosing a payment method.

The use of cash for transactions has been steadily declining worldwide. According to PwC’s report, global cashless payment volumes are projected to increase by over 80% from 2020 to 2025, reaching nearly 1.9 trillion transactions.

Nowadays, offering easy cashless payment options is no longer a perk but a necessity for startups. It allows them to cater to a tech-savvy customer base and stay competitive in the market.

Therefore, easy cashless payment options are becoming a key factor for startups to attract more customers and ensure their success in the digital age.

The Adoption of Cashless Payments

The growing popularity of cashless payments can be attributed to several key factors, and considering these factors is important for any startup that wants to focus on customer experience.

The first factor is convenience. Cashless payments offer a faster and more convenient checkout experience. With the tap of a phone or a few clicks online, customers can complete transactions without the hassle of carrying cash or fumbling with change.

The second one is security. Many cashless payment methods, like digital wallets, come with proper security features like encryption and two-factor authentication, which can be more secure than carrying physical cash.

The third factor is all about speed. Cashless transactions are significantly faster than cash transactions, particularly for small purchases. This means shorter queues and a more efficient shopping experience for both customers and businesses.

The fourth one is to promote digitalization. The increasing popularity of online shopping and e-commerce platforms has significantly contributed to the shift towards cashless payments. Cashless options are the natural payment method for these digital transactions.

The Market Size And Growth Of Cashless Payments

The global cashless payment market is experiencing phenomenal growth. According to a report by Mordor Intelligence, the market was valued at USD 6.68 trillion in 2022 and is expected to reach a staggering USD 23.39 trillion by 2027, growing at a CAGR (Compound Annual Growth Rate) of 23.4%.

The Impact of Covid-19

The COVID-19 pandemic acted as a major catalyst for the adoption of cashless payments. Concerns about physical contact and the spread of germs through cash handling led to a surge in the use of contactless payment methods like mobile wallets and digital payments. This shift in consumer behavior is expected to have a long-lasting impact on the future of payments.

Why Easy Cashless Payments Matter for Startups?

Today’s startups know that offering easy cashless payment options is no longer a luxury for startups; it’s imperative for businesses.

Millennials and Gen Z, the largest and most tech-savvy consumer demographics,  overwhelmingly prefer cashless transactions. Studies show that 67% of Millennials and 44% of Gen Z  prefer to use mobile wallets for in-store payments. By offering easy cashless options like Apple Pay, Google Pay, and other digital wallets, startups can tap into this vast and growing market segment.

Cashless payments simplify the checkout process, leading to a faster and more convenient customer experience. Customers can complete transactions in seconds, eliminating long lines and the hassle of carrying cash. This translates to increased customer satisfaction and loyalty, which are crucial for any startup’s success.

Studies by Baymard Institute show that a staggering 70.19%% of online shopping carts are abandoned before checkout. One of the main reasons for cart abandonment is a cumbersome or confusing checkout process. By offering easy cashless options, startups can reduce cart abandonment rates and ensure a smoother checkout experience, which ultimately leads to increased sales and revenue.

Cashless payments allow for automated and streamlined financial processes. Startups can say goodbye to manual cash handling and reconciliation, reducing errors and saving valuable time and resources.

Additionally, cashless transactions provide real-time data and insights into customer spending habits, allowing startups to make data-driven decisions and optimize their business strategies.

How Startups Can Use Easy Cashless Payment Options?

In the competitive world of startups, offering a seamless and convenient payment experience is crucial to attracting and retaining customers.

Popular Digital Wallets

Millennials and Gen Z are driving the mobile wallet revolution. Integrating popular digital wallets like Apple Pay, Google Pay, and Samsung Pay into your payment system is essential. These solutions offer a fast, secure, and contactless way for customers to pay, significantly enhancing their checkout experience.

Diverse Payment Preferences

While digital wallets are gaining traction, it’s important to offer a variety of cashless payment methods to cater to a wider customer base. This may include traditional options like credit cards, debit cards, and net banking.

Additionally, consider offering regional payment solutions that are popular in your target market to ensure maximum customer convenience.

Secure Payment Gateways

Security is paramount when dealing with financial transactions. Partnering with a reliable and secure payment gateway is essential for protecting customer data and ensuring smooth transaction processing. Look for a gateway that offers features like fraud detection, encryption, and compliance with industry security standards like PCI DSS.

Transparency is Key

Customers appreciate clarity and ease when making purchases. Make sure your website or app clearly displays all accepted payment methods with logos and any associated fees.

Additionally, provides a secure and transparent checkout process that guides customers through each step without confusion.

By implementing these strategies, startups can leverage the power of easy cashless payments to attract new customers, boost sales, and gain a competitive edge in the market.

Summing Up

As contactless payments and even cryptocurrency gain traction, staying ahead of the curve in cashless solutions is crucial. If you are interested in crypto payment then you need to stay in touch with the market using tools like everix Peak. By embracing these trends and prioritizing a seamless customer experience, startups can unlock a world of opportunity, attracting new customers, boosting sales, and establishing a strong competitive advantage in the ever-evolving marketplace.

Economy

FG, States, LGAs Get N1.681trn from April Revenue from FAAC

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faac allocation

By Aduragbemi Omiyale

The sum of N1.681 trillion has been disbursed to the federal government, the 36 states and the 774 local government areas of the federation from the N2.849 trillion generated in April 2025 by the nation, higher than the N1.719 trillion earned in March 2025.

The money was given to the three tiers of government by the Federation Account Allocation Committee (FAAC) after its meeting for this month.

A statement issued after the meeting held in Abuja disclosed that last month, Petroleum Profit Tax (PPT), Oil and Gas Royalty, Electronic Money Transfer Levy (EMTL), Value Added Tax (VAT), Excise Duty, Import Duty and CET Levies increased significantly, while Companies Income Tax (CIT) decreased considerably.

It was revealed that the N1.681 trillion shared in May 2025 comprised distributable statutory revenue of N962.882 billion, distributable VAT revenue of N598.077 billion, EMTL revenue of N38.862 billion and exchange difference of N81.407 billion.

From the N1.681 trillion, the federal government got N565.307 billion, the states received N556.741 billion, the local councils were given N406.627 billion, and the oil-producing states took N152.553 billion as 13 per cent of mineral revenue.

From the N962.882 billion distributable statutory revenue, the national government was given N431.307 billion, N218.765 billion was disbursed to the states, N168.659 billion went to the local councils, and N144. 151 billion was distributed among the oil-generating states as 13 per cent of mineral revenue.

In addition, from the N598.077 billion distributable VAT revenue, FAAC gave the central government N89.712 billion, N299.039 billion to the state government, and N209.327 billion to the local governments.

Further, from the N38.862 billion generated from EMTL, the federal government got N5.829 billion, the state governments received N19.431 billion, and the local councils went away with N13.602 billion.

Also, from the N81.407 billion exchange difference, the federal government took N38.459 billion, the state governments went with N19.507 billion, the local governments received N15.039 billion, and the oil-producing states shared N8.402 billion as 13 per cent of mineral revenue.

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Economy

NGX All-Share Index Grows 0.22% to 109,710.37 points

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NGX All-Share Index

By Dipo Olowookere

The last trading session of this week ended a positive note with a 0.22 per cent leap on Friday, influenced by continued demand for local equities.

During the session, the All-Share Index (ASI) gained 242.73 points to close at 109,710.37 points compared with the 109,467.64 points it ended in the preceding trading day, and the market capitalisation expanded by N152 billion to finish at N68.953 trillion versus Thursday’s closing value of N68.801 trillion.

Business Post reports that the consumer goods lost its momentum yesterday, going down by 0.26 per cent at the close of transactions.

However, the commodity index gained 2.08 per cent, the insurance counter appreciated by 1.10 per cent, the energy sector improved by 0.52 per cent, the industrial goods industry jumped by 0.27 per cent, and the banking sector grew by 0.10 per cent.

A total of 36 stocks ended on the gainers’ table and 21 stocks finished on the losers’ chart, implying a positive market breadth index and strong investor sentiment.

Four shares chalked up the maximum 10.00 per cent price appreciation on Friday and they were Northern Nigeria Flour Mills, Trans-Nationwide Express, Champion Breweries, and Honeywell Flour, quoting at N119.90, N2.20, N6.82, and N18.15, respectively, as Beta Glass gained 9.99 per cent to finish at N235.05.

On the flip side, International Energy Insurance depreciated by 9.57 per cent to N1.70, Multiverse slumped by 9.55 per cent to N8.05, The Initiates tumbled by 7.86 per cent to N6.80, University Press crashed by 7.37 per cent to N4.40, and Regency Alliance lost 6.78 per cent to sell for 55 Kobo.

Investors traded 431.8 million equities worth N8.6 billion in 16,400 deals during the session compared with the 716.1 million equities valued at N13.7 billion exchanged in 14,559 deals in the previous day, showing an increase in the number of deals by 12.65 per cent and a fall in the trading volume and value by 39.70 per cent and 37.23 per cent apiece.

The busiest stock was Access Holdings with 32.1 million units valued at N739.7 million, GTCO transacted 30.9 million units for N2.1 billion, AIICO Insurance traded 28.9 million units worth N46.5 million, Universal Insurance exchanged 25.0 million units valued at N13.0 million, and Chams sold 23.8 million units worth N54.2 million.

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Economy

Unlisted Securities Bourse Records 0.03% Gain

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unlisted securities exchange

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange extended recent gains by 0.03 per cent on Friday, May 16, supported by five companies, whose share prices closed green.

NASD Plc added N2.09 to close at N22.99 per unit compared with Thursday’s closing price of N20.90 per unit, Geo-Fluids Plc gained 23 Kobo to settle at N2.54 per share versus the preceding day’s N2.31 per share, Nipco Plc appreciated by 8 Kobo to N199.88 per unit from N199.80 per unit, Afriland Properties Plc grew by 5 Kobo to N17.50 per share from N17.45 per share, and FrieslandCampina Wamco Nigeria Plc gained 2 Kobo to finish at N41.00 per unit compared with the previous closing value of N40.98 per unit.

As as result, the NASD Unlisted Security Index (NSI) rose by 0.99 per cent to 3,154.86 points from the previous session’s 3,153.87 points, and the market capitalisation went up by N580 million to close at N1.847 trillion from N1.846 trillion quoted at the preceding session.

Business Post reports that during the session, Central Securities Clearing System (CSCS) lost 29 Kobo to trade at N25.70 per share versus N23.99 per share, and First Trust Mortgage Bank Plc shrank by 2 Kobo to 61 Kobo per unit from 63 Kobo per unit.

A look at the activity chart indicated that the number of deals carried out by investors increased by 24.1 per cent to 36 deals from 29 deals,  previously recorded at the previous session, the value of transactions rose by 196.9 per cent to N15.4 million from N5.2 million, while the volume of securities bought and sold decreased by 16.6 per cent to 253,960 units from the 304,374 units recorded a day earlier.

Impresit Bakolori Plc remained the most active stock by volume (year-to-date) with 536.9 million units sold for N524.7 million, Geo-Fluids Plc posted 266.4 million units valued at N470.6 million, and Okitipupa Plc recorded 153.6 million units worth N4.9 billion.

Okitipupa Plc ended the day as the most active stock by value (year-to-date) with 153.6 million units worth N4.9 billion, FrieslandCampina Wamco Nigeria Plc traded 21.8 million units valued at N837.9 million, and Impresit Bakolori Plc exchanged 536.9 million units for N524.7 million.

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