Economy
Surviving Harsh Realities of Setting up Business in Nigeria: The Story of Jumia
Nigeria, despite being the largest economy in Africa, is one of the toughest places to establish small and medium scale businesses. This is because the economic environment is quite unfriendly as entrepreneurs have a potpourri of challenges to deal with. Some of these challenges include lack of power, limited capital, double taxation, unstable economic policies, and inadequate infrastructure among others.
Consequently, the chances of startups and businesses surviving are very limited or minute in Nigeria
Despite this, there are a handful of small businesses that are braving these harsh economic realities and have grown beyond their humble beginnings. They are now serving millions of customers across Africa. A very good example is Jumia.
How Jumia started
Every global business did not just scale within months of being established. It must grow slowly, raise capital, break even and eventually become profitable. It can take years to hit the point of profitability in a country like Nigeria.
Jumia is an eCommerce company founded by Jeremy Hodara and Sacha Poignonnec in February 2012. The company started operations in Nigeria and Pakistan that same year under the name Kaymu; after receiving an undisclosed amount of seed funding from Rocket Internet. Although Kaymu has been rested, the online platform has become an ecosystem that has different verticals including travel, food, house and cars.
Through the years, it has expanded operations to 14 African countries and does not seem to be soft-pedalling.
The impact of Jumia
When Jumia debut in Nigeria, there was nothing like eCommerce. It was completely a new business endeavour or field that had not been fully exploited. What even made a lot of people sceptical is the possibility of ordering goods online and it will be delivered at your doorstep. Impossible!
But Jumia drove through these hurdles and today the eCommerce platform has millions of customers.
Additionally, Jumia has empowered thousands of Nigerians through its J-force programme and vendors selling on the platform are smiling to the bank.
Since the beginning of 2019, it has been reported that famed online businesses have shut down or left the country. But, Jumia Nigeria’s no 1 shopping destination continues to steadfastly innovate and satisfy the needs of its esteemed customers.
Now the Alibaba of Africa
Alibaba is the Chinese eCommerce platform founded by Jack Ma. Over the years, Alibaba and the likes of Amazon and eBay have tried to enter into Africa but the groundworks that have been done by Jumia is making that entry very difficult. This is because Jumia keeps consolidating its market position in its key markets as well as innovating.
Hence, it was not a surprise when asked during an interview with the Africa Report that if Jack Ma or Jeff Bezos knocked on Jumia’s door with an offer they could not refuse, Sacha Poignonnec, the CEO of Jumia said: “I’d be very proud that they take the time to travel to us and see it. Certainly, we would have to think about it.”
The story Jumia is one of perseverance in a country where it is difficult for startups to survive. The startup is not relaxing as it has said it is here to stay and it is Afrocentric business focus will continue despite the many challenges.
By Adedapo Adesanya
Nigeria, through the Debt Management Office (DMO), has offered three bonds for subscription to interested investors to the tune of N450 billion.
The DMO, in its offer circular on Monday, said that the first offer was an April 2029 FGN bond, valued at N100 billion at an interest rate of 19.30 per cent per annum. (5-year re-opening).
It listed the second offer as a February 2031 FGN bond valued at N150 billion at an interest rate of 18.50 per cent per annum. (7-year re-opening) and the third offer (January 2035 FGN bond) valued at N200 billion.
The auction date is January 27, and the settlement date is January 29, the notice stated.
According to the DMO, the FGN bonds are offered at N1,000 per unit subject to a minimum subscription of N50 million, and in multiples of N1,000 thereafter.
“For re-openings of previously issued bonds, successful bidders will pay a price corresponding to the yield-to-maturity bid that clears the volume being auctioned, plus any accrued interest on the instrument.
“Interest is payable semi-annually, while bullet repayment (principal sum) is on the maturity date, ” the DMO said.
It said that the bonds were backed by the full faith and credit of the Federal Government, and were charged upon the general assets of Nigeria.
“They qualify as securities in which trustees can invest under the Trustee Investment Act.
“They qualify as government securities within the meaning of the Company Income Tax Act and Personal Income Tax Act for tax exemption for pension funds among others.
“They are listed on the Nigeria Exchange Limited, ” it said.
It said that they qualified as liquid assets for liquidity ratio calculations for banks,” the debt office added.
By Aduragbemi Omiyale
Nigerians have been warned against putting their hard-earned money in Risevest (Victoria Island) Cooperative Multipurpose Society Limited and Stecs (Alausa) Multipurpose Cooperative Society, commonly known as Stecs, as they could lose their funds.
The capital market regulator in a circular in Abuja said investments in these entities, which it described as unregistered and unregulated, could expose investors to the risk of fraud and potential loss of investment.
SEC said Risevest and Stecs had not been authorised to carry out capital market operations in the country, and as such, investing in them was risky.
“The attention of the Securities and Exchange Commission has been drawn to the activities of Risevest (Victoria Island) Cooperative Multipurpose Society Limited, which is engaging in capital market activities by inviting the public to invest in its various investment schemes.
“The commission hereby notifies the public that Risevest (Victoria Island) Cooperative Multipurpose Society Limited and Stecs (Alausa) Multipurpose Cooperative Society are not registered to operate in any capacity in the Nigerian capital market. Similarly, the investment schemes promoted by them have not been authorized by the commission.
“Accordingly, the SEC advised the public to refrain from engaging with Risevest (Victoria Island) Cooperative Multipurpose Society Limited and Stecs (Alausa) Multipurpose Cooperative Society in respect of any business pertaining or relating to the Nigerian capital market,” the notice read.
In the same vein, the agency said, “Our attention has been drawn to Stecs (Alausa) Multipurpose Cooperative Society (popularly known as Stecs), which is engaging in capital market activities by inviting the public to invest in its Stecs Commodity Mudarabah Investment Series I.
“The commission hereby notifies the public that Stecs (Alausa) Multipurpose Cooperative Society is not registered to operate in any capacity in the Nigerian capital market. Similarly, the investment schemes promoted by the cooperative society have not been authorized by the commission.”
“Accordingly, the public is advised to refrain from engaging with Stecs (Alausa) Multipurpose Cooperative Society in respect of any business pertaining or relating to the Nigerian capital market.”
“The commission uses this medium to reiterate that transacting in the Nigerian capital market with unregistered and unregulated entities exposes investors to the risk of fraud and potential loss of investment.”
“The SEC remains committed to the protection of investors in the Nigerian capital market and is working diligently to combat the activities of illegal/unregistered entities.”
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange saw a 65.1 per cent boost in its market capitalisation in the fourth trading week of 2025, closing at N1.770 trillion compared with the N1.075 trillion it quoted in the preceding week (Week 3), as the NASD Unlisted Security Index (NSI) rose by 0.68 per cent or 21.29 points to 3,133.20 points from 3,111.91 points.
The sterling performance occurred amid a surge in the volume of transactions by 4,402.4 per cent to 425.3 million units from the 9.45 million units recorded in the previous week.
Equally, the total value of trades during the week jumped by 740.5 per cent to N410.5 million from the previous week’s N48.4 million, with these transactions carried out in 102 deals involving 16 stocks.
In the week, there were eight appreciating securities and four depreciating securities led by Impresit Bakolori Plc, which shed 9.5 per cent to end at 95 Kobo per share compared with N1.05 per share, Geo-Fluids Plc lost 6.8 per cent to close at N4.38 per unit versus N4.70 per share, FrieslandCampina Wamco Plc depreciated by 2.7 per cent to N38.58 per unit from N39.65 per unit, and UBN Property Plc, which slid by 1.4 per cent to N1.84 per unit from N2.20 per unit.
On the flip side, Okitipupa Plc gained 33.1 per cent to trade at N52.69 per share against the former value of N39.55 per share, Industrial and General Insurance (IGI) Plc expanded by 11.1 per cent to 40 Kobo per unit versus 36 Kobo per unit, Nipco Plc grew by 10 per cent to N165.11 per share from N150.10 per share, and Mixta Real Estate Plc rose by 9.7 per cent to N2.83 per unit from N2.58 per unit.
Further, Food Concepts Plc increased by 8.8 per cent to N1.74 per share from N1.60 per share, Access Bank jumped by 8.8 per cent to N19.30 per unit from N9.68 per unit, First Trust Microfinance Bank improved by 8.8 per cent to 39 Kobo per share from 37 Kobo per share, and Central Securities Clearing System (CSCS) Plc soared by 3.5 per cent to N24.00 per unit from N23.20 per unit.
The most traded stock for the week by value was Impresit Bakolori Plc with N386.5 million, FrieslandCampina Wamco Plc recorded N8.5 million, IGI Plc traded N7.04 million, 11 Plc recorded N2.7 million, and Okitipupa Plc posted N1.7 million.
Also, Impresit Bakolori Plc was the most traded stock by volume with 406.5 million units, IGI Plc transacted 17.5 million units, UBN Property Plc recorded 0.67 million, Mixta Real Estate Plc traded 0.27 million units, and FrieslandCampina Wamco Plc transacted 0.22 million units.
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