By Adedapo Adesanya
Tether, the largest stablecoin in the world, known for driving financial freedom, is currently breaking ground for businesses and brands.
As the most trusted and most used stablecoin in the world, Tether says it is out to help businesses grow, be financially free, and allow them to provide amazing shopping experiences for their customers by listing and accepting Tether (USDt) as one of their cryptocurrency payment options.
From walking into brands’ physical stores, retail chain outlets, and merchant shops or from the comfort of one’s home or mobile, customers of many brands across different industry verticals can now easily shop, make or receive secured payments faster with Tether.
As one of its most recent strategies for financial freedom and inclusion, Guess, one of the largest global fashion brands in the world, is now accepting USDt as one of their cryptocurrency payment options at their Lugano stores, enabling more sales transactions and providing a more convenient shopping experience for their customers.
Since the integration of Tether USDt into their payment portals and platforms, Guess has recorded many success stories with its increased number of over 200 merchants who have joined the initiative and more customers who have Tether USDt showing interest and buying Guess products or accessories.
“We hope that many businesses and stores in emerging markets like Africa will follow this example and indeed the bold step Guess has taken to promote their business to become completely financially free, increase online and in-store sales, and as well gain excellent customer satisfaction,” Tether told Business Post in a statement.
On his part, Mr Paolo Ardoino, CTO of Tether, speaking about the benefits of accepting Tether USDt as a payment option for retail outlets, said described the development with Guess, located in Lugano, a very popular with tourists and one of the most characteristic streets, as “a really good sign.”
“We hope that many other merchants will want to be protagonists of this beautiful story that is making Lugano the city in Europe, perhaps in the world, with the highest levels of cryptocurrency adoption.
“Last but not least, it is a choice that testifies to the will of an international company to strengthen financial inclusion, stimulating people to believe in Bitcoin, Tether, and LVGA as payment methods,” he added.
Global Fashion Brand Guess now accepts #Bitcoin, #Tether & #LVGA payments at their Lugano stores. #LuganoPlanB pic.twitter.com/GJYsb5Ly3i
— Lugano Plan ₿ (@LuganoPlanB) March 22, 2023
