Modupe Gbadeyanka
By Modupe Gbadeyanka
Over 64000 cardholders of Verve were recently rewarded with more than N50 million in cash and other prizes through the Verve Good Life Promo organised in collaboration with First City Monument Bank (FCMB), Union Bank, United Bank for Africa (UBA) and Zenith Bank.
At the grand prize presentation ceremony held at Radisson Blu, Lagos, 15 lucky winners were gifted power generating sets and television sets, while the top 100 transacting cardholders during the promo were rewarded each with N10,000.
According to the leading payment cards and digital tokens brand, the winners emerged from across the six geo-political zones in the country.
The Verve Good Life Promo commenced on February 1, 2022, and came to an end on March 31, 2022. During this 8-week period, cardholders were rewarded with a 10 per cent cashback reward.
Speaking at the prize presentation ceremony, the Group Chief Marketing and Communications Officer of Interswitch Group, Ms Cherry Eromosele, congratulated all the winners and expressed her gratitude to the partner banks for supporting Verve’s effort to reward cardholders.
She reiterated Verve’s commitment to the development of an inclusive payment ecosystem across the African market that supports financial inclusion, growth and economic development.
The marketing expert explained that the objective of the Verve Good Life Promo was to create invaluable experiences for cardholders and reward them for their loyalty.
“Verve remains focused on providing secure and innovative payment solutions to cardholders. Beyond these overarching goals, we are also dedicated to creating rewarding experiences for our cardholders who have chosen us as their preferred card brand and to rewarding them for their loyalty. This was the rationale behind the introduction of Verve Good Life Promo 2.0.,” she said.
“For our cardholders across the country, it has been eight (8) gratifying and exciting weeks with over N50 million worth of rewards handed over to over 64,000 cardholders.
“We are hereby rewarding 15 lucky Verve cardholders with a power generating set or television set who were selected through a series of transparent, randomly generated draws supervised by the relevant regulatory bodies,” Ms Eromosele said.
One of the winners, Mr Udeme Akpabio, expressed joy at winning a power generating set and appreciated Verve’s effort at recognizing cardholders’ loyalty, urging other Verve cardholders to consistently use their cards to enjoy efficient payment solutions.
The grand prize presentation ceremony was done in the presence of representatives from the Federal Competition and Consumer Protection Commission (FCCPC), The National Lottery Regulatory Commission (NLRC), FCMB, Union Bank, UBA and Zenith Bank, among others.
