Economy
What Makes A Good Sales Coaching Training Program
If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.
Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.
So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.
This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.
If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013
As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.

It Should Be Aligned With The Specific Selling Strategies
Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.
What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.
It Should Get People Acquainted With Your Precise Products & Services
Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.
It Should Address Specific Sales Barriers
Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.
The Coach Has To Be Committed
As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.
Economy
Investors Gain N333bn Trading Nigerian Equities
By Dipo Olowookere
A 0.31 per cent gain was recorded by the Nigerian Exchange (NGX) Limited on Tuesday, helped by renewed bargain-hunting by investors, with the year-to-date return extending to 6.61 per cent.
It was observed that the growth achieved by Customs Street yesterday was supported by the banking and the industrial goods indices, which went up by 1.32 per cent and 0.69 per cent apiece.
They offset the losses recorded by the three other sectors, with the insurance counter down by 1.32 per cent, the consumer goods segment down by 0.23 per cent, and the energy space down by 0.17 per cent.
At the close of business, the All-Share Index (ASI) increased by 516.94 points to 165,901.57 points from 165,384.63 points and the market capitalization appreciated by N333 billion to N106.495 trillion from N106.162 trillion.
The market breadth index was positive yesterday after the bourse ended with 35 price gainers and 34 price losers, representing bullish investor sentiment.
The quartet of Industrial and Medical Gases (IMG), Union Dicon, Zichis, and Austin Laz chalked up 10.00 per cent each to sell for N34.65, N9.90, N5.06, and N4.07, respectively, while RT Briscoe appreciated by 9.95 per cent to N9.50.
On the flip side, Omatek lost 10.00 per cent to trade at N2.43, Cutix also fell by 10.00 per cent to N3.15, Union Homes shrank by 9.95 per cent to N76.90, Sunu Assurances declined by 9.94 per cent to N4.62, and Deap Capital crashed by 9.93 per cent to N7.62.
During the trading day, 736.4 million stocks worth N24.7 billion exchanged hands in 46,026 deals compared with the 762.8 million stocks valued at N18.4 billion traded in 55,374 deals a day earlier, indicating a rise in the trading value by 34.24 per cent, and a slip in the trading volume and number of deals by 3.46 per cent and 16.88 per cent apiece.
The activity chart was led by volume on the second trading session of the week by GTCO with 65.9 million equities valued at N6.5 billion, Chams transacted 55.7 million shares worth N249.8 million, Custodian Investment traded 49.8 million stocks for N2.2 billion, Universal Insurance sold 36.1 million equities valued at N51.5 million, and Zenith Bank exchanged 35.4 million shares worth N2.6 billion.
Economy
Oil Market Rises 2% on Fresh Iran-US Confrontation
By Adedapo Adesanya
The oil market was up by nearly 2 per cent on Tuesday after the United States shot down an Iranian drone approaching an aircraft carrier and armed boats in the Strait of Hormuz, stoking concerns talks aimed at de-escalating US-Iran tensions could be disrupted.
This action caused the Brent futures to rise by $1.03 or 1.6 per cent to $67.33 per barrel, as the US West Texas Intermediate (WTI) futures jumped by $1.07 or 1.7 per cent to $63.21 a barrel.
Both crude benchmarks dropped more than 4 per cent on Monday after President Donald Trump said Iran was seriously talking with America.
However, the US military shot down an Iranian drone that “aggressively” approached the Abraham Lincoln aircraft carrier in the Arabian Sea on Tuesday.
In the Strait of Hormuz between the Persian Gulf and the Gulf of Oman, Iranian gunboats approached a US-flagged oil tanker in what US and British maritime security sources describe as a failed attempt to interfere with the vessel’s transit.
Members of the Organisation of the Petroleum Exporting Countries (OPEC) including Saudi Arabia, Iran, the United Arab Emirates, Kuwait and Iraq export most of their crude via the strait, mainly to Asia. The Strait of Hormuz, through which roughly a fifth of the world’s oil supply passes, remains Iran’s most obvious pressure point.
Despite the latest development, the UAE urged Iran and the US on Tuesday to use the resumption of nuclear talks this week to resolve a standoff that has led to mutual threats of air strikes. Iran, meanwhile, is demanding that talks be held in Oman not Turkey.
In Ukraine, President Volodymyr Zelenskiy accused Russia on Tuesday of exploiting a US-backed energy truce to stockpile munitions, and using them to attack Ukraine a day before peace talks. This boosted worries that Russia’s oil would remain sanctioned for longer.
On Monday, President Trump announced a trade deal with India, one of the world’s biggest economies and oil importers, on Monday to cut tariffs to 18 per cent from 50 per cent in exchange for the country halting Russian oil purchases and lowering trade barriers.
The American Petroleum Institute (API) estimated that crude oil inventories in the US decreased by 11.1 million barrels in the week ending January 30. Crude oil inventories decreased by 247,000 barrels in the week prior.
Official data from the US Energy Information Administration (EIA) will be published later on Wednesday.
Economy
AFC Commits Support to Transformative Reforms in Nigeria’s Power Sector
By Adedapo Adesanya
The Africa Finance Corporation (AFC), the continent’s leading infrastructure solutions provider, has reiterated its commitment to playing a pivotal role to support transformative reforms in Nigeria’s power sector.
This is as it act as co-Financial Adviser to the Nigerian government on the successful issuance of the recent N501 billion inaugural tranche under the Presidential Power Sector Financial Reforms Programme (PPSFRP), as part of the N4 trillion Power Sector Bond Programme, aimed at resolving over a decade of legacy debt obligations in Nigeria’s electricity supply industry and restoring financial stability across the sector.
AFC provided comprehensive financial advisory services to the federal government, including the design of the Programme’s negotiation strategy framework, support in negotiating and executing Settlement Agreements with Power Generation Companies (GenCos), and structuring the bond issuance. Working in partnership with CardinalStone Partners as co-Financial Advisers, AFC deployed its deep sector expertise and strong local market knowledge to deliver the landmark transaction.
The programme was overseen by the Presidential Power Sector Debt Reduction Committee (PPSDRC), with technical leadership from the Office of the Special Adviser to the President on Energy, and implemented through NBET Finance Company Plc, a special purpose vehicle of Nigerian Bulk Electricity Trading Plc (NBET). Proceeds from the issuance will be used to settle verified, overdue receivables owed to GenCos for electricity supplied between February 2015 and March 2025, injecting liquidity into the power sector and extinguishing long-standing claims.
Commenting on AFC’s involvement, Mr Banji Fehintola, Executive Board Member and Head, Financial Services at Africa Finance Corporation, said: “The successful issuance of the inaugural tranche under the Power Sector Bond Programme underscores AFC’s commitment to supporting transformative reforms in Nigeria’s power sector. By resolving long-standing liquidity challenges and restoring confidence among investors and operators, this transaction lays the foundation for sustainable growth and improved electricity supply across the country.”
When fully implemented, the programme is expected to impact approximately 5,398MW of electricity generation capacity by Nigerian GenCos and finalise settlement for 290,644.84GWh of electricity billed since 2015. It will also strengthen companies serving about 12 million active registered customers, creating a solid platform for new investments in capacity enhancement and expansion.
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