Economy
What Makes A Good Sales Coaching Training Program
If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.
Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.
So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.
This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.
If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013
As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.
It Should Be Aligned With The Specific Selling Strategies
Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.
What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.
It Should Get People Acquainted With Your Precise Products & Services
Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.
It Should Address Specific Sales Barriers
Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.
The Coach Has To Be Committed
As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.
By Dipo Olowookere
The local stock market firmed up by 1.13 per cent on Friday as appetite for Nigerian stocks remained strong.
Investors reacted well to the 2026 budget presentation of President Bola Tinubu to the National Assembly yesterday, especially because of the more realistic crude oil benchmark of $64 per barrel compared with the ambitious $75 per barrel for 2025. This year, prices have been between $60 and $65 per barrel.
Business Post observed profit-taking in the commodity and energy sectors as they respectively shed 0.14 per cent and 0.03 per cent.
But, bargain-hunting in the others sustained the positive run, with the consumer goods index up by 3.82 per cent.
Further, the industrial goods space appreciated by 1.46 per cent, the banking counter improved by 0.08 per cent, and the insurance industry gained 0.04 per cent.
As a result, the All-Share Index (ASI) increased by 1,694.33 points to 152,057.38 points from 150,363.05 points and the market capitalisation chalked up N1.080 trillion to finish at N96.937 trillion compared with Thursday’s closing value of N95.857 trillion.
A total of 34 shares ended on the advancers’ chart, while 24 were on the laggards’ log, representing a positive market breadth index and bullish investor sentiment.
Austin Laz gained 10.00 per cent to close at N2.42, Union Dicon also jumped 10.00 per cent to N6.60, Tantalizers increased by 9.80 per cent to N2.69, Aluminium Extrusion improved by 9.78 per cent to N12.35, and Champion Breweries grew by 9.71 per cent to N16.95.
Conversely, Sovereign Trust Insurance dipped by 7.42 per cent to N3.87, Royal Exchange lost 6.84 per cent to trade at N1.77, Omatek slipped by 6.84 per cent to N1.09, Eunisell depreciated by 5.88 per cent to N80.00, and Eterna dropped 5.63 per cent to close at N28.50.
Yesterday, traders transacted 1.5 billion units worth N21.8 billion in 25,667 deals compared with the 839.8 million units sold for N32.8 billion in 23,211 deals in the preceding session, showing a surge in the trading volume by 76.61 per cent, an uptick in the number of deals by 10.58 per cent, and a shrink in the trading value by 33.54 per cent.
By Adedapo Adesanya
Three stocks stretched the bearish run of the NASD Over-the-Counter (OTC) Securities Exchange by 1.21 per cent on Friday, December 19, with the market capitalisation giving up N26.01 billion to close at N2.121 billion compared with the N2.147 trillion it ended a day earlier, and the NASD Unlisted Security Index (NSI) dropping 43.47 points to 3,546.41 points from 3,589.88 points.
The trio of FrieslandCampina Wamco Nigeria Plc, Central Securities Clearing System (CSCS) Plc, and NASD Plc overpowered the gains printed by four other securities.
FrieslandCampina Wamco Nigeria Plc lost N6.00 to sell at N54.00 per unit versus N60.00 per unit, NASD Plc shrank by N3.50 to N58.50 per share from N55.00 per share, and CSCS Plc depleted by N2.91 to N33.87 per unit from N36.78 per unit.
On the flip side, Air Liquide Plc gained N1.01 to close at N13.00 per share versus N11.99 per share, Golden Capital Plc appreciated by 70 Kobo to N7.68 per unit from N6.98 per unit, Geo-Fluids Plc added 39 Kobo to sell at N5.50 per share versus N5.11 per share, and IPWA Plc rose by 8 Kobo to 85 Kobo per unit from 77 Kobo per unit.
During the trading day, market participants traded 1.9 million securities versus the previous day’s 30.5 million securities showing a decline of 49.3 per cent. The value of trades went down by 64.3 per cent to N80.3 million from N225.1 million, but the number of deals jumped by 32.1 per cent to 37 deals from 28 deals.
Infrastructure Credit Guarantee Company (InfraCredit) Plc finished the session as the most active stock by value on a year-to-date basis with 5.8 billion units valued at N16.4 billion, followed by Okitipupa Plc with 178.9 million units transacted for N9.5 billion, and MRS Oil Plc with 36.1 million units traded for N4.9 billion.
The most active stock by volume on a year-to-date basis was still InfraCredit Plc with 5.8 billion units worth N16.4 billion, trailed by Industrial and General Insurance (IGI) Plc with 1.2 billion units sold for N420.7 million, and Impresit Bakolori Plc with 536.9 million units traded for N524.9 million.
By Adedapo Adesanya
It was not a good day for the Nigerian Naira at the two major foreign exchange (FX) market on Friday as it suffered a heavy loss against the United States Dollar at the close of transactions.
In the black market segment, the Naira weakened against its American counterpart yesterday by N10 to quote at N1,485/$1, in contrast to the N1,475/$1 it was traded a day earlier, and at the GTBank forex counter, it depreciated by N2 to settle at N1,467/$1 versus Thursday’s closing price of N1,465/$1.
In the Nigerian Autonomous Foreign Exchange Market (NAFEX) window, which is also the official market, the nation’s legal tender crashed against the greenback by N6.65 or 0.46 per cent to close at N1,464.49/$1 compared with the preceding session’s rate of N1,457.84/$1.
In the same vein, the local currency tumbled against the Euro in the spot market by N2.25 to sell for N1,714.63/€1 compared with the previous day’s N1,712.38/€1, but appreciated against the Pound Sterling by 73 Kobo to finish at N1,957.30/£1 compared with the N1,958.03/£1 it was traded in the preceding session.
The market continues to face seasonal pressure even as the Central Bank of Nigeria (CBN) is still conducting FX intervention sales, which have significantly reduced but not remove pressure from the Naira. Also, there seems to be reduced supply from exporters, foreign portfolio investors and non-bank corporate inflows.
President Bola Tinubu on Friday presented the government’s N58.47 trillion budget plan aimed at consolidating economic reforms and boosting growth.
The budget is based on a projected crude oil price of $64.85 a barrel and includes a target oil output of 1.84 million barrels a day. It also projects an exchange rate of N1,400 to the Dollar.
President Tinubu said inflation had plunged to an annual rate of 14.45 per cent in November from 24.23 per cent in March, while foreign reserves had surged to a seven-year high of $47 billion.
Meanwhile, the cryptocurrency market was dominated by the bulls but it continues to face increased pressure after million in liquidations in previous session over accelerating declines, with Dogecoin (DOGE) recovering 4.2 per cent to trade at $0.1309.
Further, Ripple (XRP) appreciated by 3.9 per cent to $1.90, Cardano (ADA) rose by 3.5 per cent to $0.3728, Solana (SOL) jumped by 3.4 per cent to $126.23, Ethereum (ETH) climbed by 2.9 per cent to $2,982.42, Binance Coin (BNB) gained 2.0 per cent to sell for $853.06, Bitcoin (BTC) improved by 1.7 per cent to $88,281.21, and Litecoin (LTC) soared by 1.2 per cent to $76.50, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.
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